Brandwave

How popular isSnow in search?

In September 2026, there were an estimated 5.4K branded searches for Snow worldwide which is down 42.2% over the last 12 months. Snow holds 1.3% estimated Share of Search among teeth whitening brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Hismile34.7%
  2. Colgate Optic White27%
  3. Opalescence27%
  4. Crest 3D White9.9%
  5. Snow1.3%
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Which teeth whitening brands compete with Snow?

Snow against teeth whitening brands worldwide, by month

Share of Search by month for Hismile, Colgate Optic White, Opalescence, Crest 3D White, Snow. The figures are in the table below the chart.

View monthly share of search table
MonthHismileColgate Optic WhiteOpalescenceCrest 3D WhiteSnow
Oct 202542.8%18.1%26.9%9.9%2.3%
Nov 202557.6%13.4%19.8%7.3%1.9%
Dec 202550.8%15.4%22.8%8.4%2.6%
Jan 202646.4%18.5%22.5%10.1%2.6%
Feb 202646.9%16.8%25%9.2%2.2%
Mar 202649.3%17.1%20.7%11.4%1.5%
Apr 202644.8%19.4%23.6%10.6%1.6%
May 202640.6%20.9%25.5%11.5%1.5%
Jun 202641.8%20.7%25.1%11.3%1.2%
Jul 202644.2%19.8%24.1%10.8%1.2%
Aug 202638.2%24.6%24.6%11.1%1.4%
Sep 202634.7%27%27%9.9%1.3%

  1. 1.Hismile

    34.7%

    Held 1st. 142K estimated branded searches, -17.2% vs prior month. Share -3.5 points.

  2. 2.Colgate Optic White

    27%

    Held 2nd. 110K estimated branded searches, 0% vs prior month. Share +2.4 points.

  3. 3.Opalescence

    27%

    Held 3rd. 110K estimated branded searches, 0% vs prior month. Share +2.4 points.

  4. 4.Crest 3D White

    9.9%

    Held 4th. 40.5K estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  5. 5.Snow

    1.3%

    Held 5th. 5.4K estimated branded searches, -14.5% vs prior month. Share -0.1 points.

Compare search popularity between Snow and its closest rivals

Every comparison with Snow

How has branded search demand for Snow changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Snow worldwide fell from 9.4K to 5.4K.
  • Across the 12 months ending September 2026, Snow’s estimated Share of Search among teeth whitening brands worldwide decreased from 2.3% to 1.3%.
  • Across the 12 months ending September 2026, Snow’s estimated Share of Search among teeth whitening brands worldwide peaked at 2.6% in December 2025 and was lowest at 1.2% in July 2026.

How did search popularity change for teeth whitening brands worldwide in September 2026?

  1. In September 2026, Colgate Optic White gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%.

  2. In September 2026, Opalescence gained estimated Share of Search among teeth whitening brands worldwide, from 24.6% to 27%.

  3. In September 2026, Hismile lost estimated Share of Search among teeth whitening brands worldwide, from 38.2% to 34.7%.

  4. In September 2026, Crest 3D White lost estimated Share of Search among teeth whitening brands worldwide, from 11.1% to 9.9%.

  5. Estimated monthly branded searches for Snow worldwide fell 42.2% over 12 measured months, from 9.4K to 5.4K in September 2026.

Where does Snow compete?

Snow is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Tooth whitening products6th of 60.33%Show ranking
Teeth whitening strip brands5th of 50.34%Show ranking
Teeth whitening brands5th of 51.3%Shown above

How is Snow measured?

Brandwave collects information about searches that people make online using Snow’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • snow strip
  • snow teeth
  • snow teeth whitening

Do you work for Snow? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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