Opalescence vs Snow:Which is searched more?
In September 2026, Snow had more branded searches than Opalescence among teeth whitening brands worldwide. Snow was estimated to have 1.5M branded searches compared to Opalescence’s 110K, and held a 72.3% Share of Search versus Opalescence’s 5.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Opalescence or Snow?
Compare the teeth whitening brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Snow, Opalescence. The figures are in the table below the chart.
View monthly share of search table
| Month | Snow | Smile Dental | Hismile | Colgate Optic White | Opalescence | Crest 3D White | Lumino The Dentists |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 7.9% | 8.4% | 3.6% | 5.3% | 1.9% | 0.48% |
| Nov 2025 | 75.8% | 5.6% | 10.8% | 2.5% | 3.7% | 1.4% | 0.27% |
| Dec 2025 | 81.1% | 4.9% | 7.2% | 2.2% | 3.2% | 1.2% | 0.19% |
| Jan 2026 | 86.3% | 3.5% | 4.8% | 1.9% | 2.3% | 1% | 0.21% |
| Feb 2026 | 75.3% | 6.8% | 8.5% | 3% | 4.5% | 1.7% | 0.33% |
| Mar 2026 | 63.7% | 8.6% | 13.6% | 4.7% | 5.7% | 3.1% | 0.51% |
| Apr 2026 | 56.7% | 11.3% | 14.3% | 6.2% | 7.5% | 3.4% | 0.68% |
| May 2026 | 53% | 12.9% | 13.7% | 7.1% | 8.6% | 3.9% | 0.77% |
| Jun 2026 | 42.8% | 15.5% | 17.2% | 8.5% | 10.4% | 4.7% | 0.93% |
| Jul 2026 | 42% | 15.3% | 18.7% | 8.4% | 10.2% | 4.6% | 0.92% |
| Aug 2026 | 57.4% | 11.4% | 11.8% | 7.6% | 7.6% | 3.4% | 0.69% |
| Sep 2026 | 72.3% | 7.9% | 6.8% | 5.3% | 5.3% | 1.9% | 0.48% |
How has the Opalescence and Snow comparison changed over the last 12 months?
3 findings
- Snow was ahead of Opalescence in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Opalescence’s estimated Share of Search among teeth whitening brands worldwide held steady at 5.3%, and its estimated monthly branded searches held steady at 110K.
- Across the 12 months ending September 2026, Snow’s estimated Share of Search among teeth whitening brands worldwide moved from 72.4% to 72.3%, and its estimated monthly branded searches held steady at 1.5M.
How did search popularity change for teeth whitening brands worldwide in September 2026?
2 changes
In September 2026, Snow gained estimated Share of Search among teeth whitening brands worldwide, from 57.4% to 72.3%.
In September 2026, Opalescence lost estimated Share of Search among teeth whitening brands worldwide, from 7.6% to 5.3%.
Other head-to-heads among teeth whitening brands
Snow vs Smile Dental: compare search popularity
Snow vs Hismile: compare search popularity
Snow vs Colgate Optic White: compare search popularity- Smile Dental vs Hismile: compare search popularity
- Smile Dental vs Colgate Optic White: compare search popularity
- Smile Dental vs Opalescence: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Opalescence’s and Snow’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Opalescence
1 branded search term
- opalescence
Snow
2 branded search terms
- snow
- snow teeth whitening
Put your own brand in this comparison
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