Brandwave

How popular isPanasonic in search?

In August 2026, there were an estimated 74K branded searches for Panasonic worldwide which is down 55.2% over the last 11 months. Panasonic holds 3.3% estimated Share of Search among water flosser brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Philips49.2%
  2. Oral-B34%
  3. Waterpik13.5%
  4. Panasonic3.3%
  5. Nicefeel0.06%
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Which water flosser brands compete with Panasonic?

Panasonic against water flosser brands worldwide, by month

Share of Search by month for Philips, Oral-B, Waterpik, Panasonic. The figures are in the table below the chart.

View monthly share of search table
MonthPhilipsOral-BWaterpikPanasonicNicefeel
Oct 202544%34.3%15%6.7%0.04%
Nov 202543.2%39.8%12.4%4.6%0.02%
Dec 202547.4%36.1%12.6%3.8%0.03%
Jan 202646.2%36.4%12.7%4.6%0.03%
Feb 202647%34%14.5%4.4%0.03%
Mar 202646.6%34.3%14.7%4.4%0.05%
Apr 202646.9%34.4%15%3.7%0.05%
May 202646.1%34.9%15.3%3.7%0.04%
Jun 202645.7%35.4%15.1%3.7%0.04%
Jul 202649.4%33%14.1%3.5%0.05%
Aug 202649.2%34%13.5%3.3%0.06%
Sep 2026—————

  1. 1.Philips

    49.2%

    Held 1st. 1.1M estimated branded searches, +4.3% vs prior month. Share -0.2 points.

  2. 2.Oral-B

    34%

    Held 2nd. 760K estimated branded searches, +7.8% vs prior month. Share +1 points.

  3. 3.Waterpik

    13.5%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share -0.6 points.

  4. 4.Panasonic

    3.3%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.2 points.

  5. 5.Nicefeel

    0.06%

    Held 5th. 1.3K estimated branded searches, +30% vs prior month. Share 0 points.

Compare search popularity between Panasonic and its closest rivals

How has branded search demand for Panasonic changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Panasonic worldwide fell from 165K to 74K.
  • Across the 11 months ending August 2026, Panasonic’s estimated Share of Search among water flosser brands worldwide decreased from 6.7% to 3.3%.

How did search popularity change for water flosser brands worldwide in August 2026?

  1. In August 2026, Oral-B gained estimated Share of Search among water flosser brands worldwide, from 33% to 34%.

  2. In August 2026, Waterpik lost estimated Share of Search among water flosser brands worldwide, from 14.1% to 13.5%.

  3. Estimated monthly branded searches for Nicefeel worldwide rose 47.7% over 11 measured months, from 880 to 1.3K in August 2026.

  4. Estimated monthly branded searches for Panasonic worldwide fell 55.2% over 11 measured months, from 165K to 74K in August 2026.

Where does Panasonic compete?

Panasonic is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Camera brands5th of 51.7%Show ranking
Water flosser brands4th of 53.3%Shown above
Microwave brands4th of 54%Show ranking
Irons5th of 64%Show ranking
Beard trimmer brands4th of 54.9%Show ranking
Epilator brands3rd of 55.3%Show ranking
Bread maker brands5th of 55.5%Show ranking
Air conditioner brands4th of 56.5%Show ranking
Heat pump brands3rd of 511.6%Show ranking
Battery brands3rd of 618.8%Show ranking

How is Panasonic measured?

Brandwave collects information about searches that people make online using Panasonic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • panasonic tv

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How the Brand Demand Index is measured

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