Massage chair brands:Which are searched most?
In September 2026, Panasonic was the most searched among massage chair brands worldwide, with an estimated 1M branded searches and 71.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the massage chair brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Panasonic, Coway, Osim, Ogawa. The figures are in the table below the chart.
View monthly share of search table
| Month | Panasonic | Coway | Osim | Ogawa | HoMedics |
|---|---|---|---|---|---|
| Oct 2025 | 72.2% | 16.1% | 4.8% | 4.8% | 2.1% |
| Nov 2025 | 66.5% | 21.1% | 5.6% | 3.7% | 3.1% |
| Dec 2025 | 68.4% | 16.9% | 5.9% | 4.8% | 4% |
| Jan 2026 | 70.8% | 16.6% | 5% | 5% | 2.7% |
| Feb 2026 | 76.4% | 12.9% | 4.7% | 3.9% | 2.1% |
| Mar 2026 | 73.5% | 15.5% | 4.8% | 4% | 2.2% |
| Apr 2026 | 76.4% | 13% | 5.2% | 3.5% | 1.9% |
| May 2026 | 74.7% | 13.9% | 5.2% | 4.3% | 1.9% |
| Jun 2026 | 72.4% | 16% | 4.9% | 4.9% | 1.8% |
| Jul 2026 | 71% | 18% | 5% | 4.1% | 1.8% |
| Aug 2026 | 70.8% | 17.1% | 6.1% | 4.1% | 1.8% |
| Sep 2026 | 71.3% | 17.4% | 5.2% | 4.2% | 1.9% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.3% | 1M | -2.6% | +0.5 points | |
| 2, held 2nd | 17.4% | 248K | -1.9% | +0.2 points | |
| 3, held 3rd | 5.2% | 74K | -18.2% | -0.9 points | |
| 4, held 4th | 4.2% | 60.5K | 0% | +0.1 points | |
| 5, held 5th | 1.9% | 27.1K | 0% | +0.1 points |
71.3%
Held 1st. 1M estimated branded searches, -2.6% vs prior month. Share +0.5 points.
2.
Coway17.4%
Held 2nd. 248K estimated branded searches, -1.9% vs prior month. Share +0.2 points.
3.
Osim5.2%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
4.
Ogawa4.2%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
HoMedics1.9%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
Which brand is most popular in search among massage chair brands worldwide?
5 brands
In September 2026, Panasonic was the most searched among massage chair brands worldwide, with an estimated 1M branded searches and 71.3% estimated Share of Search within this set. Coway is in 2nd place, 54 percentage points behind at 17.4% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
 Panasonic | 72.2% → 71.3% | 76.4%Apr 2026 | 66.5%Nov 2025 | 1st |
| Coway | 16.1% → 17.4% | 21.1%Nov 2025 | 12.9%Feb 2026 | 2nd |
| Osim | 4.8% → 5.2% | 6.1%Aug 2026 | 4.7%Feb 2026 | 4th → 3rd |
| Ogawa | 4.8% → 4.2% | 5%Jan 2026 | 3.5%Apr 2026 | 3rd → 4th |
| HoMedics | 2.1% → 1.9% | 4%Dec 2025 | 1.8%Jun 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among massage chair brands worldwide decreased from 72.2% to 71.3%.
- Across the 12 months ending September 2026, Coway’s estimated Share of Search among massage chair brands worldwide increased from 16.1% to 17.4%.
- Across the 12 months ending September 2026, Ogawa’s estimated Share of Search among massage chair brands worldwide decreased from 4.8% to 4.2%.
- Across the 12 months ending September 2026, Panasonic’s estimated Share of Search among massage chair brands worldwide peaked at 76.4% in April 2026 and was lowest at 66.5% in November 2025.
- Across the 12 months ending September 2026, Coway’s estimated Share of Search among massage chair brands worldwide peaked at 21.1% in November 2025 and was lowest at 12.9% in February 2026.
- Across the 12 months ending September 2026, Osim’s estimated Share of Search among massage chair brands worldwide peaked at 6.1% in August 2026 and was lowest at 4.7% in February 2026.
- Across the 12 months ending September 2026, Ogawa’s estimated Share of Search among massage chair brands worldwide peaked at 5% in January 2026 and was lowest at 3.5% in April 2026.
- Across the 12 months ending September 2026, HoMedics’ estimated Share of Search among massage chair brands worldwide peaked at 4% in December 2025 and was lowest at 1.8% in June 2026.
- Across the 12 months ending September 2026, Osim rose from 4th to 3rd among massage chair brands worldwide.
- Across the 12 months ending September 2026, Ogawa fell from 3rd to 4th among massage chair brands worldwide.
- Across the 12 months ending September 2026, HoMedics held steady: its estimated Share of Search among massage chair brands worldwide moved less than 0.5 percentage points.
How did search popularity change for massage chair brands worldwide in September 2026?
4 changes
In September 2026, Panasonic gained estimated Share of Search among massage chair brands worldwide, from 70.8% to 71.3%.
In September 2026, Osim lost estimated Share of Search among massage chair brands worldwide, from 6.1% to 5.2%.
Estimated monthly branded searches for Ogawa worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Estimated monthly branded searches for HoMedics worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
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