Brandwave

Human Touch vs Osim:Which is searched more?

In September 2026, Osim had more branded searches than Human Touch among massage chair brands worldwide. Osim had about 74,000 branded searches, while Human Touch had 8,100. Osim made up 6.2% of all massage chair brand searches we track, and Human Touch accounted for 0.68%. These are worldwide searches for English-language branded terms.

Share of searches among massage chair brands worldwide in September 2026Is Human Touch or Osim more popular in search?
Human Touch0.68%8.1K searches
vs
Osim6.2%74K searches

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Is Human Touch or Osim more popular in search?

Compare the massage chair brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Human Touch and Osim among massage chair brands worldwide, by month

Share of searches by month for Osim, Human Touch. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicCowayOsimOgawaHoMedicsOsakiHuman TouchInfinityFujiiryoki
Oct 202568.3%13.7%6.1%6.1%2.7%1.5%0.67%0.67%0.2%
Nov 202566.7%13.4%7.3%4.9%4%1.8%0.8%0.8%0.24%
Dec 202566.8%11%7.3%6%4.9%2.2%0.8%0.8%0.24%
Jan 202666.3%13.3%6%6%3.3%2.7%1.5%0.8%0.23%
Feb 202674.3%10%5.5%4.5%2.5%1.7%0.74%0.6%0.18%
Mar 202668.6%13.8%6.2%5%2.8%1.5%1.2%0.68%0.2%
Apr 202671.6%11.8%6.5%4.3%2.4%1.6%0.58%1.1%0.17%
May 202671.2%11.8%6.4%5.3%2.4%1.3%0.86%0.58%0.21%
Jun 202668.1%13.7%6.1%6.1%2.2%1.8%1%0.67%0.24%
Jul 202668.5%13.7%6.2%5%2.3%1.8%1.5%0.67%0.24%
Aug 202667.1%13.5%7.4%4.9%2.2%3.3%0.66%0.66%0.24%
Sep 202669.4%13.9%6.2%5.1%2.3%1.5%0.68%0.56%0.24%

How has the Human Touch and Osim comparison changed over the last 12 months?

3 findings
  • Osim was ahead of Human Touch in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Human Touch’s share of searches among massage chair brands worldwide moved from 0.67% to 0.68%, and its estimated monthly branded searches held steady at 8.1K.
  • Across the 12 months ending September 2026, Osim’s share of searches among massage chair brands worldwide moved from 6.1% to 6.2%, and its estimated monthly branded searches held steady at 74K.

How did search popularity change for massage chair brands worldwide in September 2026?

1 change
  1. In September 2026, Osim lost share of searches among massage chair brands worldwide, from 7.4% to 6.2%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Human Touch’s and Osim’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Human Touch

1 branded search term

  • human touch massage chair

Osim

1 branded search term

  • osim

How the Brand Demand Index is measured

Other head-to-heads among massage chair brands

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