How popular isOsim in search?
In September 2026, there were an estimated 74K branded searches for Osim worldwide which held steady over the last 12 months. Osim holds 6.4% estimated Share of Search among massage chair brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which massage chair brands compete with Osim?
Share of Search by month for Panasonic, Coway, Osim, Ogawa, HoMedics. The figures are in the table below the chart.
View monthly share of search table
| Month | Panasonic | Coway | Osim | Ogawa | HoMedics |
|---|---|---|---|---|---|
| Oct 2025 | 70.4% | 14.1% | 6.3% | 6.3% | 2.8% |
| Nov 2025 | 69.2% | 13.9% | 7.6% | 5.1% | 4.2% |
| Dec 2025 | 69.6% | 11.4% | 7.7% | 6.3% | 5.1% |
| Jan 2026 | 70% | 14% | 6.3% | 6.3% | 3.4% |
| Feb 2026 | 76.8% | 10.4% | 5.7% | 4.6% | 2.5% |
| Mar 2026 | 71.2% | 14.3% | 6.4% | 5.2% | 2.9% |
| Apr 2026 | 74.1% | 12.2% | 6.7% | 4.5% | 2.5% |
| May 2026 | 73.4% | 12.1% | 6.6% | 5.4% | 2.4% |
| Jun 2026 | 70.8% | 14.2% | 6.4% | 6.4% | 2.3% |
| Jul 2026 | 71.6% | 14.4% | 6.4% | 5.3% | 2.4% |
| Aug 2026 | 70.6% | 14.1% | 7.8% | 5.2% | 2.3% |
| Sep 2026 | 71.6% | 14.4% | 6.4% | 5.3% | 2.4% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.6% | 823K | 0% | +1 points | |
| 2, held 2nd | 14.4% | 165K | 0% | +0.2 points | |
| 3, held 3rd | 6.4% | 74K | -18.2% | -1.3 points | |
| 4, held 4th | 5.3% | 60.5K | 0% | +0.1 points | |
| 5, held 5th | 2.4% | 27.1K | 0% | 0 points |
71.6%
Held 1st. 823K estimated branded searches, 0% vs prior month. Share +1 points.
2.
Coway14.4%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.
3.
Osim6.4%
Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -1.3 points.
4.
Ogawa5.3%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
5.
HoMedics2.4%
Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Osim and its closest rivals
Every comparison with Osim
4 comparisons
How has branded search demand for Osim changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Osim worldwide held steady at 74K.
- Across the 12 months ending September 2026, Osim’s estimated Share of Search among massage chair brands worldwide peaked at 7.8% in August 2026 and was lowest at 5.7% in February 2026.
- Across the 12 months ending September 2026, Osim rose from 4th to 3rd among massage chair brands worldwide.
How did search popularity change for massage chair brands worldwide in September 2026?
4 changes
In September 2026, Panasonic gained estimated Share of Search among massage chair brands worldwide, from 70.6% to 71.6%.
In September 2026, Osim lost estimated Share of Search among massage chair brands worldwide, from 7.8% to 6.4%.
Estimated monthly branded searches for Ogawa worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.
Estimated monthly branded searches for HoMedics worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.
How is Osim measured?
Brandwave collects information about searches that people make online using Osim’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- osim
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