Brandwave

How popular isCoway in search?

In September 2026, there were an estimated 248K branded searches for Coway worldwide which held steady over the last 12 months. Coway holds 14.4% estimated Share of Search among massage chair brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Panasonic71.6%
  2. Coway14.4%
  3. Osim6.4%
  4. Ogawa5.3%
  5. HoMedics2.4%
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Which massage chair brands compete with Coway?

Coway against massage chair brands worldwide, by month

Share of Search by month for Panasonic, Coway, Osim, Ogawa, HoMedics. The figures are in the table below the chart.

View monthly share of search table
MonthPanasonicCowayOsimOgawaHoMedics
Oct 202570.4%14.1%6.3%6.3%2.8%
Nov 202569.2%13.9%7.6%5.1%4.2%
Dec 202569.6%11.4%7.7%6.3%5.1%
Jan 202670%14%6.3%6.3%3.4%
Feb 202676.8%10.4%5.7%4.6%2.5%
Mar 202671.2%14.3%6.4%5.2%2.9%
Apr 202674.1%12.2%6.7%4.5%2.5%
May 202673.4%12.1%6.6%5.4%2.4%
Jun 202670.8%14.2%6.4%6.4%2.3%
Jul 202671.6%14.4%6.4%5.3%2.4%
Aug 202670.6%14.1%7.8%5.2%2.3%
Sep 202671.6%14.4%6.4%5.3%2.4%

  1. 1.Panasonic

    71.6%

    Held 1st. 823K estimated branded searches, 0% vs prior month. Share +1 points.

  2. 2.Coway

    14.4%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.2 points.

  3. 3.Osim

    6.4%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -1.3 points.

  4. 4.Ogawa

    5.3%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.HoMedics

    2.4%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Coway and its closest rivals

Every comparison with Coway

How has branded search demand for Coway changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Coway worldwide held steady at 248K.
  • Across the 12 months ending September 2026, Coway’s estimated Share of Search among massage chair brands worldwide peaked at 14.4% in July 2026 and was lowest at 10.4% in February 2026.

How did search popularity change for massage chair brands worldwide in September 2026?

  1. In September 2026, Panasonic gained estimated Share of Search among massage chair brands worldwide, from 70.6% to 71.6%.

  2. In September 2026, Osim lost estimated Share of Search among massage chair brands worldwide, from 7.8% to 6.4%.

  3. Estimated monthly branded searches for Ogawa worldwide fell 18.2% over 12 measured months, from 74K to 60.5K in September 2026.

  4. Estimated monthly branded searches for HoMedics worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Where does Coway compete?

Coway is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Air purifier brands2nd of 511.9%Show ranking
Massage chair brands2nd of 514.4%Shown above
Water purifier brands1st of 479.6%Show ranking

How is Coway measured?

Brandwave collects information about searches that people make online using Coway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • coway
  • coway air purifier
  • coway airmega

Do you work for Coway? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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