Brandwave

Coway vs Osaki:Which is more popular?

In September 2026, Coway had more branded searches than Osaki among massage chair brands worldwide. Coway had about 165,000 branded searches, while Osaki had 18,100. Coway made up 13.9% of all massage chair brand searches we track, and Osaki accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about massage chair brands, Osaki appeared in all five answers and Coway in none.

Among massage chair brands worldwide in September 2026

Who do people search for more?

Coway, about 9 searches for every 1 for Osaki

Coway 165K searchesOsaki 18.1K searches

Who does AI mention more?

Osaki, mentioned in every answer we collected

Osaki in 5 of 5Coway in 0 of 5

Who does AI recommend more?

Osaki, the only one of the two named

Osaki first in 5Coway never named

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Top massage chair brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Osaki appeared in all five answers. Coway did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Osaki1st
  2. Human Touch2nd
  3. Fujiiryoki3rd
  4. Infinity4th
  5. Panasonic5th
  6. Ogawa6th
  7. Coway–
  8. Osim–
  9. HoMedics–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Osaki5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Human Touch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Infinity3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Panasonic2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Fujiiryoki2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ogawa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Coway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Osim0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • HoMedics0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about massage chair brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Coway or Osaki more popular in search?

This chart shows how often people search Google for Coway and Osaki by name. Each line represents a brand's share of searches for all nine massage chair brands we track, month by month, from English-language searches worldwide.

Coway and Osaki among massage chair brands worldwide, by month

Share of searches by month for Coway, Osaki. The figures are in the table below the chart.

View monthly share of searches table
MonthPanasonicCowayOsimOgawaHoMedicsOsakiHuman TouchInfinityFujiiryoki
Oct 202568.3%13.7%6.1%6.1%2.7%1.5%0.67%0.67%0.2%
Nov 202566.7%13.4%7.3%4.9%4%1.8%0.8%0.8%0.24%
Dec 202566.8%11%7.3%6%4.9%2.2%0.8%0.8%0.24%
Jan 202666.3%13.3%6%6%3.3%2.7%1.5%0.8%0.23%
Feb 202674.3%10%5.5%4.5%2.5%1.7%0.74%0.6%0.18%
Mar 202668.6%13.8%6.2%5%2.8%1.5%1.2%0.68%0.2%
Apr 202671.6%11.8%6.5%4.3%2.4%1.6%0.58%1.1%0.17%
May 202671.2%11.8%6.4%5.3%2.4%1.3%0.86%0.58%0.21%
Jun 202668.1%13.7%6.1%6.1%2.2%1.8%1%0.67%0.24%
Jul 202668.5%13.7%6.2%5%2.3%1.8%1.5%0.67%0.24%
Aug 202667.1%13.5%7.4%4.9%2.2%3.3%0.66%0.66%0.24%
Sep 202669.4%13.9%6.2%5.1%2.3%1.5%0.68%0.56%0.24%

How has the Coway and Osaki comparison changed over the last 12 months?

3 findings
  • Coway was ahead of Osaki in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coway’s share of searches among massage chair brands worldwide moved from 13.7% to 13.9%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, Osaki’s share of searches among massage chair brands worldwide held steady at 1.5%, and its estimated monthly branded searches held steady at 18.1K.

How did search popularity change for massage chair brands worldwide in September 2026?

1 change

  1. In September 2026, Osaki lost share of searches among massage chair brands worldwide, from 3.3% to 1.5%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Coway’s and Osaki’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coway

1 branded search term

  • coway

Osaki

1 branded search term

  • osaki massage chair

How the Brand Demand Index is measured

Other head-to-heads among massage chair brands

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