How popular isCoway in search?
In August 2026, there were an estimated 253K branded searches for Coway worldwide which held steady over the last 11 months. Coway holds 25% estimated Share of Search among air purifier brands worldwide and is ranked 2nd of 5 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
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Which air purifier brands compete with Coway?
Share of Search by month for IQAir, Coway, Levoit, Blueair. The figures are in the table below the chart.
View monthly share of search table
| Month | IQAir | Coway | Levoit | Blueair | AirDoctor |
|---|---|---|---|---|---|
| Oct 2025 | 14.9% | 38.7% | 27% | 17.4% | 2% |
| Nov 2025 | 33.5% | 30.4% | 18.9% | 14.9% | 2.2% |
| Dec 2025 | 42.8% | 24.3% | 19.9% | 11.5% | 1.4% |
| Jan 2026 | 26.2% | 31.3% | 26.8% | 14.2% | 1.5% |
| Feb 2026 | 21.2% | 30.5% | 29.9% | 16.8% | 1.6% |
| Mar 2026 | 17.2% | 34.9% | 29.4% | 16.5% | 2% |
| Apr 2026 | 17.6% | 34.5% | 30.1% | 15.3% | 2.5% |
| May 2026 | 12.2% | 36.9% | 32.5% | 15.4% | 3.1% |
| Jun 2026 | 9.7% | 35.8% | 33.8% | 18.1% | 2.6% |
| Jul 2026 | 27.2% | 28.5% | 27.8% | 14.6% | 1.9% |
| Aug 2026 | 37.4% | 25% | 23.9% | 12.1% | 1.6% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 3rd to 1st | 37.4% | 379K | +49.3% | +10.3 pointsmoved from 3rd to 1st | |
| 2, moved from 1st to 2nd | 25% | 253K | -5% | -3.5 pointsmoved from 1st to 2nd | |
| 3, moved from 2nd to 3rd | 23.9% | 242K | -6.7% | -3.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 12.1% | 123K | -10.1% | -2.5 points | |
| 5, held 5th | 1.6% | 15.7K | -12.9% | -0.4 points |
1.
IQAir37.4%
moved from 3rd to 1st · 379K estimated branded searches · +49.3% vs prior month · +10.3 points
2.
Coway25%
moved from 1st to 2nd · 253K estimated branded searches · -5% vs prior month · -3.5 points
3.
Levoit23.9%
moved from 2nd to 3rd · 242K estimated branded searches · -6.7% vs prior month · -3.9 points
4.
Blueair12.1%
held 4th · 123K estimated branded searches · -10.1% vs prior month · -2.5 points
1.6%
held 5th · 15.7K estimated branded searches · -12.9% vs prior month · -0.4 points
Compare search popularity between Coway and its closest rivals
How has branded search demand for Coway changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Coway worldwide held steady, from 248K to 253K.
- Across the 11 months ending August 2026, Coway’s estimated Share of Search among air purifier brands worldwide decreased from 38.7% to 25%.
- Across the 11 months ending August 2026, Coway’s estimated Share of Search among air purifier brands worldwide peaked at 38.7% in October 2025 and was lowest at 24.3% in December 2025.
- Across the 11 months ending August 2026, Coway fell from 1st to 2nd among air purifier brands worldwide.
How did search popularity change for air purifier brands worldwide in August 2026?
5 changes
In August 2026, IQAir overtook Levoit to take the highest estimated Share of Search among air purifier brands worldwide, at 37.4%.
In August 2026, Levoit lost estimated Share of Search among air purifier brands worldwide, from 27.8% to 23.9%.
In August 2026, Coway lost estimated Share of Search among air purifier brands worldwide, from 28.5% to 25%.
In August 2026, Blueair lost estimated Share of Search among air purifier brands worldwide, from 14.6% to 12.1%.
AirDoctor’s estimated Share of Search among air purifier brands worldwide has lost ground for 3 months in a row, from 3.1% to 1.6% in August 2026.
How is Coway measured?
Brandwave collects information about searches that people make online using Coway’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- coway
- coway air purifier
- coway airmega
- coway com
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Is Coway your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.