Brandwave

Coway vs HoMedics:Which is searched more?

In September 2026, Coway had more branded searches than HoMedics among massage chair brands worldwide. Coway was estimated to have 165K branded searches compared to HoMedics’ 27.1K, and held a 14.4% Share of Search versus HoMedics’ 2.4%. These are worldwide searches for English-language branded terms.

Share of Search among massage chair brands worldwide in September 2026Which is more popular in search, Coway or HoMedics?
Coway14.4%165K searches
vs
HoMedics2.4%27.1K searches

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Which is more popular in search, Coway or HoMedics?

Compare the massage chair brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Coway and HoMedics among massage chair brands worldwide, by month

Share of Search by month for Coway, HoMedics. The figures are in the table below the chart.

View monthly share of search table
MonthPanasonicCowayOsimOgawaHoMedics
Oct 202570.4%14.1%6.3%6.3%2.8%
Nov 202569.2%13.9%7.6%5.1%4.2%
Dec 202569.6%11.4%7.7%6.3%5.1%
Jan 202670%14%6.3%6.3%3.4%
Feb 202676.8%10.4%5.7%4.6%2.5%
Mar 202671.2%14.3%6.4%5.2%2.9%
Apr 202674.1%12.2%6.7%4.5%2.5%
May 202673.4%12.1%6.6%5.4%2.4%
Jun 202670.8%14.2%6.4%6.4%2.3%
Jul 202671.6%14.4%6.4%5.3%2.4%
Aug 202670.6%14.1%7.8%5.2%2.3%
Sep 202671.6%14.4%6.4%5.3%2.4%

How has the Coway and HoMedics comparison changed over the last 12 months?

  • Coway was ahead of HoMedics in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Coway’s estimated Share of Search among massage chair brands worldwide moved from 14.1% to 14.4%, and its estimated monthly branded searches held steady at 165K.
  • Across the 12 months ending September 2026, HoMedics’ estimated Share of Search among massage chair brands worldwide moved from 2.8% to 2.4%, and its estimated monthly branded searches moved from 33.1K to 27.1K.

How did search popularity change for massage chair brands worldwide in September 2026?

  1. Estimated monthly branded searches for HoMedics worldwide fell 18.1% over 12 measured months, from 33.1K to 27.1K in September 2026.

Other head-to-heads among massage chair brands

How each brand is measured

Brandwave collects information about searches that people make online using Coway’s and HoMedics’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Coway

1 branded search term

  • coway

HoMedics

1 branded search term

  • ho medics

How the Brand Demand Index is measured

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