Bidet brands:Which are most popular?
In October 2026, Toto was the most searched bidet brand worldwide, accounting for 47.2% of all searches among the nine brands tracked by the Brandwave Brand Demand Index. When we checked with ChatGPT and Google AI Overviews, Brondell was mentioned most often, in four of the five answers. Luxe Bidet and Brondell tied as the most recommended.
- TotoShare of searches 47.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
TushyShare of searches 28.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Bio BidetShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
KohlerShare of searches 4.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Luxe BidetShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top bidet brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Brondell was mentioned most often, in four of the five answers. Luxe Bidet and Brondell tied as the most recommended. Toto was third. Coway, which ranked eighth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Luxe Bidet1st
Brondell1st- Toto3rd
Bio Bidet4th
Alpha Bidet5th
Tushy6th
Kohler7th
Coway–
Veken–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Brondell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bio Bidet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Luxe Bidet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Toto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Alpha Bidet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tushy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kohler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Veken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bidet brands
5 answers
Asked ChatGPT
“What's the best bidet attachment?”
Asked ChatGPT
“Which bidet seat should I buy?”
Asked ChatGPT
“What are the best bidet brands?”
Searched Google, AI Overview
“bidet toilet seat”
Searched Google, AI Overview
“bidet attachment”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
Which bidet brands do people search for most?
This chart shows how often people search Google for each bidet brand by name. Each line represents a brand's share of searches for all nine bidet brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Toto, Tushy, Bio Bidet, Kohler, Luxe Bidet, Brondell, Alpha Bidet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toto | Tushy | Bio Bidet | Kohler | Luxe Bidet | Brondell | Alpha Bidet | Coway | Veken |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 43.9% | 30.8% | 8.8% | 3.9% | 4.8% | 4.8% | 1.7% | 0.73% | 0.52% |
| Dec 2025 | 35.9% | 37.7% | 8.8% | 3.2% | 7.2% | 3.9% | 2.1% | 0.73% | 0.52% |
| Jan 2026 | 42.9% | 30.8% | 8.6% | 3.8% | 7% | 3.8% | 1.7% | 0.92% | 0.51% |
| Feb 2026 | 43.7% | 30.9% | 8.7% | 3.9% | 5.8% | 3.9% | 1.7% | 0.88% | 0.42% |
| Mar 2026 | 42.7% | 36% | 7% | 3.1% | 5.7% | 3.1% | 1.3% | 0.71% | 0.34% |
| Apr 2026 | 48.8% | 28% | 8% | 3.5% | 5.3% | 3.5% | 1.5% | 0.81% | 0.48% |
| May 2026 | 43.4% | 30.4% | 8.7% | 3.9% | 5.8% | 4.7% | 1.7% | 0.88% | 0.52% |
| Jun 2026 | 47.5% | 27.2% | 7.8% | 3.5% | 6.3% | 4.2% | 1.8% | 1.2% | 0.46% |
| Jul 2026 | 47.2% | 27.1% | 7.7% | 4.2% | 6.3% | 4.2% | 1.8% | 0.95% | 0.56% |
| Aug 2026 | 46.3% | 26.5% | 9.3% | 4.1% | 6.2% | 4.1% | 1.8% | 1.2% | 0.55% |
| Sep 2026 | 39.7% | 34% | 7.9% | 4.3% | 6.5% | 4.3% | 1.9% | 0.98% | 0.47% |
| Oct 2026 | 47.2% | 28.1% | 9.4% | 4.2% | 4.2% | 3.4% | 2.3% | 0.78% | 0.37% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 60.5K | +49.4% | +7.5 points | |
| 2, held 2nd | 28.1% | 36K | +3.7% | -5.9 points | |
| 3, held 3rd | 9.4% | 12.1K | +49.4% | +1.5 points | |
| 4, moved from 6th to 4th | 4.2% | 5.4K | +22.7% | -0.1 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 4.2% | 5.4K | -18.2% | -2.3 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 3.4% | 4.4K | 0% | -0.9 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.3% | 2.9K | +52.6% | +0.4 points | |
| 8, held 8th | 0.78% | 1K | 0% | -0.2 points | |
| 9, held 9th | 0.37% | 480 | 0% | -0.1 points |
1.Toto
47.2%
Held 1st. 60.5K estimated branded searches, +49.4% vs prior month. Share +7.5 points.
2.
Tushy28.1%
Held 2nd. 36K estimated branded searches, +3.7% vs prior month. Share -5.9 points.
9.4%
Held 3rd. 12.1K estimated branded searches, +49.4% vs prior month. Share +1.5 points.
4.
Kohler4.2%
Moved from 6th to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share -0.1 points.
4.2%
Moved from 4th to 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
6.
Brondell3.4%
Moved from 5th to 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.3%
Held 7th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.4 points.
8.
Coway0.78%
Held 8th. 1K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.
Veken0.37%
Held 9th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.
Kohler, Coway and Veken sell other things too, so only their searches that name this product count here, like “kohler bidet”.
Which brand is most popular in search among bidet brands worldwide?
9 brands
In October 2026, Toto was the most searched among bidet brands worldwide, with an estimated 60.5K branded searches, 47.2% of all searches for the nine tracked by the Brandwave Brand Demand Index. Tushy is in 2nd place, 19.1 percentage points behind at 28.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Toto | 43.9% → 47.2% | 48.8%Apr 2026 | 35.9%Dec 2025 | 1st |
| 30.8% → 28.1% | 37.7%Dec 2025 | 26.5%Aug 2026 | 2nd | |
| 8.8% → 9.4% | 9.4%Oct 2026 | 7%Mar 2026 | 3rd | |
| 3.9% → 4.2% | 4.3%Sep 2026 | 3.1%Mar 2026 | 6th → 4th | |
| 4.8% → 4.2% | 7.2%Dec 2025 | 4.2%Oct 2026 | 5th | |
| 4.8% → 3.4% | 4.8%Nov 2025 | 3.1%Mar 2026 | 4th → 6th | |
| 1.7% → 2.3% | 2.3%Oct 2026 | 1.3%Mar 2026 | 7th | |
| 0.73% → 0.78% | 1.2%Jun 2026 | 0.71%Mar 2026 | 8th | |
| 0.52% → 0.37% | 0.56%Jul 2026 | 0.34%Mar 2026 | 9th |
Each finding as a sentence
- Across the 12 months ending October 2026, Toto’s share of searches among bidet brands worldwide increased from 43.9% to 47.2%.
- Across the 12 months ending October 2026, Tushy’s share of searches among bidet brands worldwide decreased from 30.8% to 28.1%.
- Across the 12 months ending October 2026, Bio Bidet’s share of searches among bidet brands worldwide increased from 8.8% to 9.4%.
- Across the 12 months ending October 2026, Luxe Bidet’s share of searches among bidet brands worldwide decreased from 4.8% to 4.2%.
- Across the 12 months ending October 2026, Brondell’s share of searches among bidet brands worldwide decreased from 4.8% to 3.4%.
- Across the 12 months ending October 2026, Alpha Bidet’s share of searches among bidet brands worldwide increased from 1.7% to 2.3%.
- Across the 12 months ending October 2026, Toto’s share of searches among bidet brands worldwide peaked at 48.8% in April 2026 and was lowest at 35.9% in December 2025.
- Across the 12 months ending October 2026, Tushy’s share of searches among bidet brands worldwide peaked at 37.7% in December 2025 and was lowest at 26.5% in August 2026.
- Across the 12 months ending October 2026, Bio Bidet’s share of searches among bidet brands worldwide peaked at 9.4% in October 2026 and was lowest at 7% in March 2026.
- Across the 12 months ending October 2026, Kohler’s share of searches among bidet brands worldwide peaked at 4.3% in September 2026 and was lowest at 3.1% in March 2026.
- Across the 12 months ending October 2026, Luxe Bidet’s share of searches among bidet brands worldwide peaked at 7.2% in December 2025 and was lowest at 4.2% in October 2026.
- Across the 12 months ending October 2026, Brondell’s share of searches among bidet brands worldwide peaked at 4.8% in November 2025 and was lowest at 3.1% in March 2026.
- Across the 12 months ending October 2026, Kohler rose from 6th to 4th among bidet brands worldwide.
- Across the 12 months ending October 2026, Brondell fell from 4th to 6th among bidet brands worldwide.
- Across the 12 months ending October 2026, Coway and Veken held steady: their share of searches among bidet brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for bidet brands worldwide in October 2026?
8 changes
In October 2026, Toto gained share of searches among bidet brands worldwide, from 39.7% to 47.2%.

In October 2026, Bio Bidet gained share of searches among bidet brands worldwide, from 7.9% to 9.4%.

In October 2026, Tushy lost share of searches among bidet brands worldwide, from 34% to 28.1%.

In October 2026, Luxe Bidet lost share of searches among bidet brands worldwide, from 6.5% to 4.2%.

In October 2026, Brondell lost share of searches among bidet brands worldwide, from 4.3% to 3.4%.

In October 2026, Kohler rose from 6th to 4th among bidet brands worldwide.

Estimated monthly branded searches for Alpha Bidet worldwide rose 20.8% over 12 measured months, from 2.4K to 2.9K in October 2026.

Estimated monthly branded searches for Veken worldwide fell 33.3% over 12 measured months, from 720 to 480 in October 2026.
How are branded searches counted for bidet brands?
10 search terms
Each brand's share of searches among bidet brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Toto
1 branded search term
- toto washlet
Tushy
2 branded search terms
- hellotushy
- tushy bidet
Bio Bidet
1 branded search term
- bio bidet
Kohler
1 branded search term
- kohler bidet
Luxe Bidet
1 branded search term
- luxe bidet
Brondell
1 branded search term
- brondell
Alpha Bidet
1 branded search term
- alpha bidet
Coway
1 branded search term
- coway bidet
Veken
1 branded search term
- veken bidet
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Tushy vs Kohler: compare popularity
Tushy vs Luxe Bidet: compare popularity
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Bio Bidet vs Luxe Bidet: compare popularity
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