Brandwave

How popular isToto?

In October 2026, people searched for Toto by name about 242,000 times worldwide, a 15.7% increase from the previous year. These searches made up 47.2% of all global bidet brand searches, placing Toto first out of nine brands. When we asked both ChatGPT and Google AI Overviews about bidet brands, Toto appeared in two of the five answers and was the third most recommended of the nine.

Search and AI answers in October 2026

Toto is the most searched of 9 competitors and the third most recommended in the AI answers we collected.

  1. TotoShare of searches 47.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  2. TushyShare of searches 28.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
  3. Bio BidetShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. KohlerShare of searches 4.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  5. Luxe BidetShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st

+4 more

Toto website (opens in a new tab)

Follow Toto and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top bidet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Toto was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Toto is the third most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Luxe Bidet1st
  2. Brondell1st
  3. Toto3rd
  4. Bio Bidet4th
  5. Alpha Bidet5th
  6. Tushy6th
  7. Kohler7th
  8. Coway–
  9. Veken–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brondell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bio Bidet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Luxe Bidet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alpha Bidet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tushy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kohler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bidet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

How often do people search for Toto compared with other bidet brands worldwide?

Toto against bidet brands worldwide, by month

Share of searches by month for Toto, Tushy, Bio Bidet, Kohler, Luxe Bidet, Brondell, Alpha Bidet. The figures are in the table below the chart.

View monthly share of searches table
MonthTotoTushyBio BidetKohlerLuxe BidetBrondellAlpha BidetCowayVeken
Nov 202543.9%30.8%8.8%3.9%4.8%4.8%1.7%0.73%0.52%
Dec 202535.9%37.7%8.8%3.2%7.2%3.9%2.1%0.73%0.52%
Jan 202642.9%30.8%8.6%3.8%7%3.8%1.7%0.92%0.51%
Feb 202643.7%30.9%8.7%3.9%5.8%3.9%1.7%0.88%0.42%
Mar 202642.7%36%7%3.1%5.7%3.1%1.3%0.71%0.34%
Apr 202648.8%28%8%3.5%5.3%3.5%1.5%0.81%0.48%
May 202643.4%30.4%8.7%3.9%5.8%4.7%1.7%0.88%0.52%
Jun 202647.5%27.2%7.8%3.5%6.3%4.2%1.8%1.2%0.46%
Jul 202647.2%27.1%7.7%4.2%6.3%4.2%1.8%0.95%0.56%
Aug 202646.3%26.5%9.3%4.1%6.2%4.1%1.8%1.2%0.55%
Sep 202639.7%34%7.9%4.3%6.5%4.3%1.9%0.98%0.47%
Oct 202647.2%28.1%9.4%4.2%4.2%3.4%2.3%0.78%0.37%

  1. 1.Toto

    47.2%

    Held 1st. 60.5K estimated branded searches, +49.4% vs prior month. Share +7.5 points.

  2. 2.Tushy

    28.1%

    Held 2nd. 36K estimated branded searches, +3.7% vs prior month. Share -5.9 points.

  3. 3.Bio Bidet

    9.4%

    Held 3rd. 12.1K estimated branded searches, +49.4% vs prior month. Share +1.5 points.

  4. 4.Kohler

    4.2%

    Moved from 6th to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share -0.1 points.

  5. 5.Luxe Bidet

    4.2%

    Moved from 4th to 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -2.3 points.

  6. 6.Brondell

    3.4%

    Moved from 5th to 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.9 points.

  7. 7.Alpha Bidet

    2.3%

    Held 7th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.4 points.

  8. 8.Coway

    0.78%

    Held 8th. 1K estimated branded searches, 0% vs prior month. Share -0.2 points.

  9. 9.Veken

    0.37%

    Held 9th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.

Kohler, Coway and Veken sell other things too, so only their searches that name this product count here, like “kohler bidet”.

Compare popularity between Toto and its closest rivals

Every comparison with Toto

19 comparisons

How has branded search demand for Toto changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending October 2026, estimated monthly branded searches for Toto worldwide rose from 209K to 242K.
  • Across the 12 months ending October 2026, Toto’s share of searches among bidet brands worldwide increased from 43.9% to 47.2%.
  • Across the 12 months ending October 2026, Toto’s share of searches among bidet brands worldwide peaked at 48.8% in April 2026 and was lowest at 35.9% in December 2025.

How did search popularity change for bidet brands worldwide in October 2026?

6 changes

  1. In October 2026, Toto gained share of searches among bidet brands worldwide, from 39.7% to 47.2%.

  2. In October 2026, Bio Bidet gained share of searches among bidet brands worldwide, from 7.9% to 9.4%.

  3. In October 2026, Tushy lost share of searches among bidet brands worldwide, from 34% to 28.1%.

  4. In October 2026, Luxe Bidet lost share of searches among bidet brands worldwide, from 6.5% to 4.2%.

  5. In October 2026, Brondell lost share of searches among bidet brands worldwide, from 4.3% to 3.4%.

  6. In October 2026, Kohler rose from 6th to 4th among bidet brands worldwide.

How are Toto’s branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using Toto’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • toto hand dryer
  • toto seat
  • toto toilet
  • toto toilet seat
  • toto washlet

Do you work for Toto? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Toto compete?

Toto is ranked by how often people search for it in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Toilet brands1st of 548.8%Show ranking
Bidet brands1st of 947.2%Shown above
Toilet seat brands3rd of 717.8%Show ranking
Hand dryer brands3rd of 44.5%Show ranking
Creator with pink hair and a pink jacket

Is Toto your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free