Toilet brands:Which brands are most popular in search?
In August 2026, Toto was the most searched among toilet brands worldwide, with an estimated 4.1M branded searches and 89.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
- Toto89.7%
- Kohler8.1%
- American Standard1.6%
Caroma0.59%
Methven0.02%
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Share of SearchLeaderboard
Compare the toilet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Toto, Kohler. The figures are in the table below the chart.
View monthly share of search table
| Month | Toto | Kohler | American Standard | Caroma | Methven |
|---|---|---|---|---|---|
| Oct 2025 | 89.5% | 8.1% | 2% | 0.49% | 0.02% |
| Nov 2025 | 89.8% | 8.1% | 1.6% | 0.49% | 0.01% |
| Dec 2025 | 91.2% | 6.7% | 1.7% | 0.4% | 0.01% |
| Jan 2026 | 89.5% | 8.1% | 2% | 0.49% | 0.02% |
| Feb 2026 | 91.1% | 6.7% | 1.6% | 0.49% | 0.01% |
| Mar 2026 | 91.5% | 6.7% | 1.4% | 0.41% | 0.01% |
| Apr 2026 | 91.5% | 6.7% | 1.4% | 0.41% | 0.01% |
| May 2026 | 92.5% | 5.6% | 1.4% | 0.5% | 0.01% |
| Jun 2026 | 92.6% | 5.6% | 1.4% | 0.41% | 0.01% |
| Jul 2026 | 91.1% | 6.7% | 1.6% | 0.49% | 0.02% |
| Aug 2026 | 89.7% | 8.1% | 1.6% | 0.59% | 0.02% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.7% | 4.1M | 0% | -1.4 points | |
| 2, held 2nd | 8.1% | 368K | +22.3% | +1.4 points | |
| 3, held 3rd | 1.6% | 74K | 0% | 0 points | |
| 4, held 4th | 0.59% | 27.1K | +22.1% | +0.1 points | |
| 5, held 5th | 0.02% | 720 | 0% | 0 points |
1.Toto
89.7%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.4 points.
2.Kohler
8.1%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
1.6%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Caroma0.59%
Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
5.
Methven0.02%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among toilet brands worldwide?
5 brands
In August 2026, Toto was the most searched among toilet brands worldwide, with an estimated 4.1M branded searches and 89.7% estimated Share of Search within this set. Kohler is in 2nd place, 81.6 percentage points behind at 8.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Toto | 89.5% → 89.7% | 92.6%Jun 2026 | 89.5%Oct 2025 | 1st |
| Kohler | 8.1% | 8.1%Nov 2025 | 5.6%May 2026 | 2nd |
| American Standard | 2% → 1.6% | 2%Oct 2025 | 1.4%Mar 2026 | 3rd |
| Caroma | 0.49% → 0.59% | 0.59%Aug 2026 | 0.4%Dec 2025 | 4th |
| Methven | 0.02% | 0.02%Jul 2026 | 0.01%Dec 2025 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Toto’s estimated Share of Search among toilet brands worldwide peaked at 92.6% in June 2026 and was lowest at 89.5% in October 2025.
- Across the 11 months ending August 2026, Kohler’s estimated Share of Search among toilet brands worldwide peaked at 8.1% in November 2025 and was lowest at 5.6% in May 2026.
- Across the 11 months ending August 2026, Toto, Kohler, American Standard, Caroma and Methven held steady: their estimated Share of Search among toilet brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for toilet brands worldwide in August 2026?
4 changes
In August 2026, Kohler gained estimated Share of Search among toilet brands worldwide, from 6.7% to 8.1%.
In August 2026, Toto lost estimated Share of Search among toilet brands worldwide, from 91.1% to 89.7%.
Estimated monthly branded searches for Caroma worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
Estimated monthly branded searches for American Standard worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
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