Brandwave

American Standard vs Duravit:Which is more popular?

In September 2026, American Standard had more branded searches than Duravit among toilet brands worldwide. American Standard had about 74,000 branded searches, while Duravit had 60,500. American Standard made up 11.4% of all toilet brand searches we track, and Duravit accounted for 9.3%. When we asked ChatGPT and Google AI Overviews about toilet brands, American Standard appeared in four of the five answers and Duravit in two. American Standard was mentioned before Duravit in every answer.

Among toilet brands worldwide in September 2026

Who do people search for more?

American Standard, about 22% more searches than Duravit

American Standard 74K searchesDuravit 60.5K searches

Who does AI mention more?

American Standard, mentioned in 4 of 5 answers, Duravit in 2

American Standard in 4 of 5Duravit in 2 of 5

Who does AI recommend more?

American Standard, named ahead of Duravit in every answer

American Standard first in 4Duravit never first

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Top toilet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, American Standard was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Duravit was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. American Standard was listed before Duravit in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toto1st
  2. Kohler2nd
  3. American Standard3rd
  4. Duravit4th
  5. Caroma–
  6. Methven–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kohler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • American Standard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Duravit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Caroma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Methven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toilet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is American Standard or Duravit more popular in search?

This chart shows how often people search Google for American Standard and Duravit by name. Each line represents a brand's share of searches for all six toilet brands we track, month by month, from English-language searches worldwide.

American Standard and Duravit among toilet brands worldwide, by month

Share of searches by month for American Standard, Duravit. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerTotoAmerican StandardDuravitCaromaMethven
Oct 202551.1%20.5%12.6%12.6%3.1%0.1%
Nov 202553.6%21.5%10.8%10.8%3.2%0.09%
Dec 202548.9%24%12%12%2.9%0.08%
Jan 202649.1%23.7%12.1%12.1%3%0.1%
Feb 202648.8%23.6%12%12%3.6%0.1%
Mar 202653.8%21.3%10.8%10.8%3.2%0.11%
Apr 202653.8%21.3%10.8%10.8%3.2%0.11%
May 202648.4%23.4%11.9%11.9%4.4%0.12%
Jun 202648.8%23.6%12%12%3.6%0.12%
Jul 202649.8%24.1%12.3%10%3.7%0.12%
Aug 202653.2%21.4%10.7%10.7%3.9%0.1%
Sep 202656.6%18.5%11.4%9.3%4.2%0.09%

How has the American Standard and Duravit comparison changed over the last 12 months?

3 findings
  • American Standard was ahead of Duravit in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, American Standard’s share of searches among toilet brands worldwide moved from 12.6% to 11.4%, and its estimated monthly branded searches moved from 90.5K to 74K.
  • Across the 12 months ending September 2026, Duravit’s share of searches among toilet brands worldwide moved from 12.6% to 9.3%, and its estimated monthly branded searches moved from 90.5K to 60.5K.

How did search popularity change for toilet brands worldwide in September 2026?

2 changes

  1. In September 2026, American Standard gained share of searches among toilet brands worldwide, from 10.7% to 11.4%.

  2. In September 2026, Duravit lost share of searches among toilet brands worldwide, from 10.7% to 9.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using American Standard’s and Duravit’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

American Standard

1 branded search term

  • american standard

Duravit

1 branded search term

  • duravit

How the Brand Demand Index is measured

Other head-to-heads among toilet brands

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