Brandwave

How popular isDuravit?

In September 2026, people searched for Duravit by name about 60,500 times worldwide, a 33.1% decrease from the previous year. These searches made up 9.3% of all global toilet brand searches, placing Duravit fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about toilet brands, Duravit appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Duravit is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.

  1. KohlerShare of searches 56.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. TotoShare of searches 18.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. American StandardShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  4. DuravitShare of searches 9.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  5. CaromaShare of searches 4.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

+1 more

Follow Duravit and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top toilet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Duravit was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Duravit is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Toto1st
  2. Kohler2nd
  3. American Standard3rd
  4. Duravit4th
  5. Caroma–
  6. Methven–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kohler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toto4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • American Standard4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Duravit2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Caroma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Methven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toilet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which toilet brands compete with Duravit?

Duravit against toilet brands worldwide, by month

Share of searches by month for Kohler, Toto, American Standard, Duravit, Caroma. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerTotoAmerican StandardDuravitCaromaMethven
Oct 202551.1%20.5%12.6%12.6%3.1%0.1%
Nov 202553.6%21.5%10.8%10.8%3.2%0.09%
Dec 202548.9%24%12%12%2.9%0.08%
Jan 202649.1%23.7%12.1%12.1%3%0.1%
Feb 202648.8%23.6%12%12%3.6%0.1%
Mar 202653.8%21.3%10.8%10.8%3.2%0.11%
Apr 202653.8%21.3%10.8%10.8%3.2%0.11%
May 202648.4%23.4%11.9%11.9%4.4%0.12%
Jun 202648.8%23.6%12%12%3.6%0.12%
Jul 202649.8%24.1%12.3%10%3.7%0.12%
Aug 202653.2%21.4%10.7%10.7%3.9%0.1%
Sep 202656.6%18.5%11.4%9.3%4.2%0.09%

  1. 1.Kohler

    56.6%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +3.3 points.

  2. 2.Toto

    18.5%

    Held 2nd. 120K estimated branded searches, -18.4% vs prior month. Share -2.8 points.

  3. 3.American Standard

    11.4%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.7 points.

  4. 4.Duravit

    9.3%

    Held 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.4 points.

  5. 5.Caroma

    4.2%

    Held 5th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  6. 6.Methven

    0.09%

    Held 6th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare popularity between Duravit and its closest rivals

Every comparison with Duravit

5 comparisons

How has branded search demand for Duravit changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Duravit worldwide fell from 90.5K to 60.5K.
  • Across the 12 months ending September 2026, Duravit’s share of searches among toilet brands worldwide decreased from 12.6% to 9.3%.

How did search popularity change for toilet brands worldwide in September 2026?

6 changes

  1. In September 2026, Kohler gained share of searches among toilet brands worldwide, from 53.2% to 56.6%.

  2. In September 2026, American Standard gained share of searches among toilet brands worldwide, from 10.7% to 11.4%.

  3. In September 2026, Toto lost share of searches among toilet brands worldwide, from 21.4% to 18.5%.

  4. In September 2026, Duravit lost share of searches among toilet brands worldwide, from 10.7% to 9.3%.

  5. Caroma’s share of searches among toilet brands worldwide has gained ground for 3 months in a row, from 3.6% to 4.2% in September 2026.

  6. Estimated monthly branded searches for Methven worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are Duravit’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Duravit’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • duravit

Do you work for Duravit? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Duravit your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free