How popular isAmerican Standard in search?
In August 2026, there were an estimated 74K branded searches for American Standard worldwide which is down 18.2% over the last 11 months. American Standard holds 1.6% estimated Share of Search among toilet brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which toilet brands compete with American Standard?
Share of Search by month for Toto, Kohler, American Standard. The figures are in the table below the chart.
View monthly share of search table
| Month | Toto | Kohler | American Standard | Caroma | Methven |
|---|---|---|---|---|---|
| Oct 2025 | 89.5% | 8.1% | 2% | 0.49% | 0.02% |
| Nov 2025 | 89.8% | 8.1% | 1.6% | 0.49% | 0.01% |
| Dec 2025 | 91.2% | 6.7% | 1.7% | 0.4% | 0.01% |
| Jan 2026 | 89.5% | 8.1% | 2% | 0.49% | 0.02% |
| Feb 2026 | 91.1% | 6.7% | 1.6% | 0.49% | 0.01% |
| Mar 2026 | 91.5% | 6.7% | 1.4% | 0.41% | 0.01% |
| Apr 2026 | 91.5% | 6.7% | 1.4% | 0.41% | 0.01% |
| May 2026 | 92.5% | 5.6% | 1.4% | 0.5% | 0.01% |
| Jun 2026 | 92.6% | 5.6% | 1.4% | 0.41% | 0.01% |
| Jul 2026 | 91.1% | 6.7% | 1.6% | 0.49% | 0.02% |
| Aug 2026 | 89.7% | 8.1% | 1.6% | 0.59% | 0.02% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 89.7% | 4.1M | 0% | -1.4 points | |
| 2, held 2nd | 8.1% | 368K | +22.3% | +1.4 points | |
| 3, held 3rd | 1.6% | 74K | 0% | 0 points | |
| 4, held 4th | 0.59% | 27.1K | +22.1% | +0.1 points | |
| 5, held 5th | 0.02% | 720 | 0% | 0 points |
1.Toto
89.7%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.4 points.
2.Kohler
8.1%
Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +1.4 points.
1.6%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Caroma0.59%
Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.1 points.
5.
Methven0.02%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between American Standard and its closest rivals
How has branded search demand for American Standard changed worldwide over the last 12 months?
2 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for American Standard worldwide fell from 90.5K to 74K.
- Across the 11 months ending August 2026, American Standard’s estimated Share of Search among toilet brands worldwide held steady, from 2% to 1.6%.
How did search popularity change for toilet brands worldwide in August 2026?
4 changes
In August 2026, Kohler gained estimated Share of Search among toilet brands worldwide, from 6.7% to 8.1%.
In August 2026, Toto lost estimated Share of Search among toilet brands worldwide, from 91.1% to 89.7%.
Estimated monthly branded searches for Caroma worldwide rose 22.1% over 11 measured months, from 22.2K to 27.1K in August 2026.
Estimated monthly branded searches for American Standard worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How is American Standard measured?
Brandwave collects information about searches that people make online using American Standard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- american standard
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