American Standard vs Grohe:Which is more popular?
In September 2026, Grohe had more branded searches than American Standard among bathroom and tapware brands worldwide. Grohe had about 201,000 branded searches, while American Standard had 74,000. Grohe made up 18.5% of all bathroom and tapware brand searches we track, and American Standard accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about bathroom and tapware brands, Grohe appeared in four of the five answers and American Standard in two. Grohe was mentioned before American Standard in three out of four answers.
Who do people search for more?
Grohe, about 3 searches for every 1 for American Standard
Who does AI mention more?
Grohe, mentioned in 4 of 5 answers, American Standard in 2
Who does AI recommend more?
Grohe, named ahead of American Standard in 3 of 4 answers
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Top bathroom and tapware brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Grohe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. American Standard was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Grohe was listed before American Standard in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Moen1st
Kohler2nd
Delta Faucet3rd- Grohe4th
Hansgrohe5th
American Standard6th
Felton–
Caroma–
Elementi–
Methven–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Moen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Kohler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Grohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hansgrohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delta Faucet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- American Standard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Felton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Caroma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Elementi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Methven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bathroom and tapware brands
5 answers
Asked ChatGPT
“Which bathroom tapware brand should I buy?”
Asked ChatGPT
“What are the best bathroom tapware brands?”
Asked ChatGPT
“What's the best bathroom tapware brand for a bathroom renovation?”
Searched Google, AI Overview
“bathroom brand”
Searched Google, AI Overview
“tapware for bathroom”
- 1Moen
- 1
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is American Standard or Grohe more popular in search?
This chart shows how often people search Google for American Standard and Grohe by name. Each line represents a brand's share of searches for all ten bathroom and tapware brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Grohe, American Standard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Grohe | Hansgrohe | Moen | Delta Faucet | American Standard | Felton | Caroma | Elementi | Methven |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.6% | 20.4% | 16.7% | 9.1% | 9.1% | 7.5% | 2.7% | 1.8% | 1.8% | 0.06% |
| Nov 2025 | 31.6% | 21.1% | 17.3% | 9.5% | 7.8% | 6.4% | 2.8% | 1.9% | 1.6% | 0.05% |
| Dec 2025 | 30.5% | 20.3% | 16.7% | 9.2% | 9.2% | 7.5% | 3.3% | 1.8% | 1.5% | 0.05% |
| Jan 2026 | 29.6% | 19.8% | 19.8% | 8.8% | 8.8% | 7.3% | 2.7% | 1.8% | 1.5% | 0.06% |
| Feb 2026 | 27.1% | 22.2% | 18.1% | 9.9% | 9.9% | 6.7% | 2.4% | 2% | 1.6% | 0.05% |
| Mar 2026 | 31.1% | 20.8% | 17% | 9.3% | 9.3% | 6.3% | 2.8% | 1.9% | 1.5% | 0.06% |
| Apr 2026 | 32.9% | 18% | 18% | 9.8% | 8.1% | 6.6% | 3% | 2% | 1.6% | 0.06% |
| May 2026 | 28.3% | 18.9% | 18.9% | 10.3% | 8.5% | 7% | 3.8% | 2.5% | 1.7% | 0.07% |
| Jun 2026 | 29.4% | 19.6% | 16.1% | 10.8% | 8.8% | 7.2% | 4% | 2.2% | 1.8% | 0.07% |
| Jul 2026 | 28.4% | 19% | 19% | 10.4% | 8.5% | 7% | 3.8% | 2.1% | 1.7% | 0.07% |
| Aug 2026 | 33.6% | 18.4% | 15.1% | 10% | 8.3% | 6.8% | 3.7% | 2.5% | 1.7% | 0.07% |
| Sep 2026 | 33.8% | 18.5% | 15.2% | 10.1% | 8.3% | 6.8% | 3% | 2.5% | 1.7% | 0.05% |
How has the American Standard and Grohe comparison changed over the last 12 months?
3 findings
- Grohe was ahead of American Standard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Standard’s share of searches among bathroom and tapware brands worldwide moved from 7.5% to 6.8%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 12 months ending September 2026, Grohe’s share of searches among bathroom and tapware brands worldwide moved from 20.4% to 18.5%, and its estimated monthly branded searches moved from 246K to 201K.
How did search popularity change for bathroom and tapware brands worldwide in September 2026?
2 changes
Estimated monthly branded searches for Grohe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Estimated monthly branded searches for American Standard worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using American Standard’s and Grohe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Standard
1 branded search term
- american standard
Grohe
1 branded search term
- grohe
Other head-to-heads among bathroom and tapware brands
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