Brandwave

How popular isAmerican Standard?

In September 2026, people searched for American Standard by name about 74,000 times worldwide, an 18.2% decrease from the previous year. These searches made up 6.8% of all global bathroom and tapware brand searches, placing American Standard sixth out of ten brands. When we asked both ChatGPT and Google AI Overviews about bathroom and tapware brands, American Standard appeared in two of the five answers and was the sixth most recommended of the ten.

Search and AI answers in September 2026

American Standard is the sixth most searched of 10 competitors and the sixth most recommended in AI answers.

  1. KohlerShare of searches 33.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  2. GroheShare of searches 18.5%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  3. HansgroheShare of searches 15.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 5th
  4. MoenShare of searches 10.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. American StandardShare of searches 6.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top bathroom and tapware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, American Standard was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. American Standard is the sixth most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moen1st
  2. Kohler2nd
  3. Delta Faucet3rd
  4. Grohe4th
  5. Hansgrohe5th
  6. American Standard6th
  7. Felton–
  8. Caroma–
  9. Elementi–
  10. Methven–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hansgrohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delta Faucet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • American Standard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caroma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elementi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Methven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bathroom and tapware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bathroom and tapware brands compete with American Standard?

American Standard against bathroom and tapware brands worldwide, by month

Share of searches by month for Kohler, Grohe, Hansgrohe, Moen, Delta Faucet, American Standard, Felton, Caroma. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerGroheHansgroheMoenDelta FaucetAmerican StandardFeltonCaromaElementiMethven
Oct 202530.6%20.4%16.7%9.1%9.1%7.5%2.7%1.8%1.8%0.06%
Nov 202531.6%21.1%17.3%9.5%7.8%6.4%2.8%1.9%1.6%0.05%
Dec 202530.5%20.3%16.7%9.2%9.2%7.5%3.3%1.8%1.5%0.05%
Jan 202629.6%19.8%19.8%8.8%8.8%7.3%2.7%1.8%1.5%0.06%
Feb 202627.1%22.2%18.1%9.9%9.9%6.7%2.4%2%1.6%0.05%
Mar 202631.1%20.8%17%9.3%9.3%6.3%2.8%1.9%1.5%0.06%
Apr 202632.9%18%18%9.8%8.1%6.6%3%2%1.6%0.06%
May 202628.3%18.9%18.9%10.3%8.5%7%3.8%2.5%1.7%0.07%
Jun 202629.4%19.6%16.1%10.8%8.8%7.2%4%2.2%1.8%0.07%
Jul 202628.4%19%19%10.4%8.5%7%3.8%2.1%1.7%0.07%
Aug 202633.6%18.4%15.1%10%8.3%6.8%3.7%2.5%1.7%0.07%
Sep 202633.8%18.5%15.2%10.1%8.3%6.8%3%2.5%1.7%0.05%

  1. 1.Kohler

    33.8%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Grohe

    18.5%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share +0.1 points.

  3. 3.Hansgrohe

    15.2%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Moen

    10.1%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Delta Faucet

    8.3%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.American Standard

    6.8%

    Held 6th. 74K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Felton

    3%

    Held 7th. 33.1K estimated branded searches, -18.3% vs prior month. Share -0.7 points.

  8. 8.Caroma

    2.5%

    Held 8th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Elementi

    1.7%

    Held 9th. 18.1K estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Methven

    0.05%

    Held 10th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare popularity between American Standard and its closest rivals

Every comparison with American Standard

11 comparisons

How has branded search demand for American Standard changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for American Standard worldwide fell from 90.5K to 74K.
  • Across the 12 months ending September 2026, American Standard’s share of searches among bathroom and tapware brands worldwide decreased from 7.5% to 6.8%.
  • Across the 12 months ending September 2026, American Standard’s share of searches among bathroom and tapware brands worldwide peaked at 7.5% in October 2025 and was lowest at 6.3% in March 2026.

How did search popularity change for bathroom and tapware brands worldwide in September 2026?

6 changes

  1. In September 2026, Felton lost share of searches among bathroom and tapware brands worldwide, from 3.7% to 3%.

  2. Estimated monthly branded searches for Caroma worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  3. Estimated monthly branded searches for Elementi worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  4. Estimated monthly branded searches for Grohe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  5. Estimated monthly branded searches for American Standard worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  6. Estimated monthly branded searches for Methven worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

How are American Standard’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using American Standard’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • american standard

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How the Brand Demand Index is measured

Where does American Standard compete?

American Standard is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Bathroom and tapware brands6th of 106.8%Shown above
Toilet brands3rd of 611.4%Show ranking
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Is American Standard your brand?

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