American Standard vs Kohler:Which is searched more?
In August 2026, Kohler had more branded searches than American Standard among toilet brands worldwide. Kohler was estimated to have 368K branded searches compared to American Standard’s 74K, and held an 8.1% Share of Search versus American Standard’s 1.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, American Standard or Kohler?
Compare the toilet brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kohler, American Standard. The figures are in the table below the chart.
View monthly share of search table
| Month | Kohler | American Standard |
|---|---|---|
| Oct 2025 | 8.1% | 2% |
| Nov 2025 | 8.1% | 1.6% |
| Dec 2025 | 6.7% | 1.7% |
| Jan 2026 | 8.1% | 2% |
| Feb 2026 | 6.7% | 1.6% |
| Mar 2026 | 6.7% | 1.4% |
| Apr 2026 | 6.7% | 1.4% |
| May 2026 | 5.6% | 1.4% |
| Jun 2026 | 5.6% | 1.4% |
| Jul 2026 | 6.7% | 1.6% |
| Aug 2026 | 8.1% | 1.6% |
| Sep 2026 | — | — |
How has the American Standard and Kohler comparison changed over the last 12 months?
3 findings
- Kohler was ahead of American Standard in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, American Standard’s estimated Share of Search among toilet brands worldwide moved from 2% to 1.6%, and its estimated monthly branded searches moved from 90.5K to 74K.
- Across the 11 months ending August 2026, Kohler’s estimated Share of Search among toilet brands worldwide held steady at 8.1%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for toilet brands worldwide in August 2026?
2 changes
In August 2026, Kohler gained estimated Share of Search among toilet brands worldwide, from 6.7% to 8.1%.
Estimated monthly branded searches for American Standard worldwide fell 18.2% over 11 measured months, from 90.5K to 74K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using American Standard’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Standard
1 branded search term
- american standard
Kohler
1 branded search term
- kohler
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.