How popular isKohler in search?
In August 2026, there were an estimated 368K branded searches for Kohler worldwide which held steady over the last 11 months. Kohler holds 50.7% estimated Share of Search among tapware brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tapware brands compete with Kohler?
Share of Search by month for Kohler, Grohe, Hansgrohe, Caroma. The figures are in the table below the chart.
View monthly share of search table
| Month | Kohler | Grohe | Hansgrohe | Caroma | Methven |
|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 29.4% | 24% | 2.6% | 0.09% |
| Nov 2025 | 46.4% | 25.4% | 25.4% | 2.8% | 0.07% |
| Dec 2025 | 43.9% | 29.3% | 24.1% | 2.6% | 0.07% |
| Jan 2026 | 41.7% | 27.9% | 27.9% | 2.5% | 0.08% |
| Feb 2026 | 39.1% | 31.9% | 26.1% | 2.9% | 0.08% |
| Mar 2026 | 43.9% | 29.4% | 24% | 2.6% | 0.09% |
| Apr 2026 | 46.4% | 25.3% | 25.3% | 2.8% | 0.09% |
| May 2026 | 41.2% | 27.5% | 27.5% | 3.7% | 0.1% |
| Jun 2026 | 43.6% | 29.1% | 23.9% | 3.2% | 0.1% |
| Jul 2026 | 41.5% | 27.7% | 27.7% | 3.1% | 0.1% |
| Aug 2026 | 50.7% | 22.7% | 22.7% | 3.7% | 0.1% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 50.7% | 368K | +22.3% | +9.2 points | |
| 2, held 2nd | 22.7% | 165K | -17.9% | -5 points | |
| 3, held 3rd | 22.7% | 165K | -17.9% | -5 points | |
| 4, held 4th | 3.7% | 27.1K | +22.1% | +0.7 points | |
| 5, held 5th | 0.1% | 720 | 0% | 0 points |
1.Kohler
50.7%
Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +9.2 points.
2.Grohe
22.7%
Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -5 points.
22.7%
Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -5 points.
4.
Caroma3.7%
Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.
5.
Methven0.1%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Kohler and its closest rivals
How has branded search demand for Kohler changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Kohler worldwide held steady at 368K.
- Across the 11 months ending August 2026, Kohler’s estimated Share of Search among tapware brands worldwide increased from 43.9% to 50.7%.
- Across the 11 months ending August 2026, Kohler’s estimated Share of Search among tapware brands worldwide peaked at 50.7% in August 2026 and was lowest at 39.1% in February 2026.
How did search popularity change for tapware brands worldwide in August 2026?
4 changes
In August 2026, Kohler gained estimated Share of Search among tapware brands worldwide, from 41.5% to 50.7%.
In August 2026, Caroma gained estimated Share of Search among tapware brands worldwide, from 3.1% to 3.7%.
In August 2026, Grohe lost estimated Share of Search among tapware brands worldwide, from 27.7% to 22.7%.
In August 2026, Hansgrohe lost estimated Share of Search among tapware brands worldwide, from 27.7% to 22.7%.
Where does Kohler compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Toilet brands | 2nd of 5 | 8.1% | Show ranking |
| Toilet seat brands | 2nd of 6 | 8.2% | Show ranking |
| Shower brands | 1st of 5 | 50.7% | Show ranking |
| Tapware brands | 1st of 5 | 50.7% | Shown above |
How is Kohler measured?
Brandwave collects information about searches that people make online using Kohler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- kohler
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