Brandwave

How popular isKohler?

In September 2026, people searched for Kohler by name about 395,000 times worldwide, about the same as the previous year. These searches made up 3.7% of all global generator brand searches, placing Kohler seventh out of seven brands. When we asked both ChatGPT and Google AI Overviews about generator brands, Kohler appeared in three of the four answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Kohler is the seventh most searched of 7 competitors and the third most recommended in AI answers.

  1. CumminsShare of searches 33.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  2. GeneracShare of searches 18.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Honda Power EquipmentShare of searches 18.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. WestinghouseShare of searches 15%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. KohlerShare of searches 3.7%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top generator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kohler was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Kohler is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Generac1st
  2. Honda Power Equipment2nd
  3. Kohler3rd
  4. Westinghouse4th
  5. Cummins5th
  6. Champion Power Equipment6th
  7. Briggs & Stratton7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Generac4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Power Equipment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Westinghouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Champion Power Equipment3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kohler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cummins2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Briggs & Stratton2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about generator brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which generator brands compete with Kohler?

Kohler against generator brands worldwide, by month

Share of searches by month for Cummins, Generac, Honda Power Equipment, Westinghouse, Briggs & Stratton, Champion Power Equipment, Kohler. The figures are in the table below the chart.

View monthly share of searches table
MonthCumminsGeneracHonda Power EquipmentWestinghouseBriggs & StrattonChampion Power EquipmentKohler
Oct 202533.5%18.4%15%18.4%5.9%5.2%3.7%
Nov 202535.3%15.8%15.8%19.4%5.1%5.5%3.2%
Dec 202538.7%17.3%14.3%17.3%3.9%5%3.5%
Jan 202622.7%34%18.6%10.2%3.3%7.6%3.7%
Feb 202636.6%20.1%13.5%16.4%4.5%4.8%4%
Mar 202634.1%18.7%15.2%15.2%7.7%5.3%3.8%
Apr 202636.7%13.5%13.5%16.4%12.4%4.1%3.3%
May 202635.4%13%15.8%15.8%13.3%4%2.6%
Jun 202634.2%18.8%15.3%15.3%8.9%4.5%3.1%
Jul 202632.8%22%14.7%14.7%7%5.1%3.6%
Aug 202631.9%21.4%17.5%14.2%5.6%5.9%3.5%
Sep 202633.6%18.4%18.4%15%5.6%5.3%3.7%

  1. 1.Cummins

    33.6%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Generac

    18.4%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -3 points.

  3. 3.Honda Power Equipment

    18.4%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Westinghouse

    15%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Briggs & Stratton

    5.6%

    Moved from 6th to 5th. 41.2K estimated branded searches, -4.2% vs prior month. Share +0.1 points.

  6. 6.Champion Power Equipment

    5.3%

    Moved from 5th to 6th. 38.5K estimated branded searches, -16.1% vs prior month. Share -0.7 points.

  7. 7.Kohler

    3.7%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Kohler and its closest rivals

Every comparison with Kohler

35 comparisons

How has branded search demand for Kohler changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kohler worldwide held steady at 395K.
  • Across the 12 months ending September 2026, Kohler’s share of searches among generator brands worldwide peaked at 4% in February 2026 and was lowest at 2.6% in May 2026.

How did search popularity change for generator brands worldwide in September 2026?

6 changes

  1. In September 2026, Cummins gained share of searches among generator brands worldwide, from 31.9% to 33.6%.

  2. In September 2026, Honda Power Equipment gained share of searches among generator brands worldwide, from 17.5% to 18.4%.

  3. In September 2026, Westinghouse gained share of searches among generator brands worldwide, from 14.2% to 15%.

  4. In September 2026, Generac lost share of searches among generator brands worldwide, from 21.4% to 18.4%.

  5. In September 2026, Champion Power Equipment lost share of searches among generator brands worldwide, from 5.9% to 5.3%.

  6. In September 2026, Briggs & Stratton rose from 6th to 5th among generator brands worldwide.

How are Kohler’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kohler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kohler
  • kohler generator

Do you work for Kohler? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kohler compete?

Kohler is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Transfer switch brands3rd of 528.5%Show ranking
Shower head brands1st of 829.7%Show ranking
Bathroom and tapware brands1st of 1033.8%Show ranking
Shower brands1st of 738.2%Show ranking
Tapware brands1st of 738.2%Show ranking
Hand shower brands1st of 539.4%Show ranking
Thermostatic shower brands1st of 539.4%Show ranking
Bathroom accessory brands1st of 943.4%Show ranking
Towel rail brands1st of 1044.2%Show ranking
Generator brands7th of 73.7%Shown above
Toilet brands1st of 656.6%Show ranking
Toilet seat brands1st of 769.1%Show ranking
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