Brandwave

Shower brands:Which brands are most popular in search?

In August 2026, Kohler was the most searched among shower brands worldwide, with an estimated 368K branded searches and 50.7% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kohler50.7%
  2. Grohe22.7%
  3. Hansgrohe22.7%
  4. Caroma3.7%
  5. Methven0.1%

Follow shower brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the shower brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among shower brands worldwide, by month

Share of Search by month for Kohler, Grohe, Hansgrohe, Caroma. The figures are in the table below the chart.

View monthly share of search table
MonthKohlerGroheHansgroheCaromaMethven
Oct 202543.9%29.4%24%2.6%0.09%
Nov 202546.4%25.4%25.4%2.8%0.07%
Dec 202543.9%29.3%24.1%2.6%0.07%
Jan 202641.7%27.9%27.9%2.5%0.08%
Feb 202639.1%31.9%26.1%2.9%0.08%
Mar 202643.9%29.4%24%2.6%0.09%
Apr 202646.4%25.3%25.3%2.8%0.09%
May 202641.2%27.5%27.5%3.7%0.1%
Jun 202643.6%29.1%23.9%3.2%0.1%
Jul 202641.5%27.7%27.7%3.1%0.1%
Aug 202650.7%22.7%22.7%3.7%0.1%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Kohler

    50.7%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +9.2 points.

  2. 2.Grohe

    22.7%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -5 points.

  3. 3.Hansgrohe

    22.7%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -5 points.

  4. 4.Caroma

    3.7%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  5. 5.Methven

    0.1%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among shower brands worldwide?

In August 2026, Kohler was the most searched among shower brands worldwide, with an estimated 368K branded searches and 50.7% estimated Share of Search within this set. Grohe is in 2nd place, 28 percentage points behind at 22.7% Share of Search.

Global shower brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Kohler43.9% → 50.7%50.7%Aug 202639.1%Feb 20261st
Grohe29.4% → 22.7%31.9%Feb 202622.7%Aug 20262nd
Hansgrohe24% → 22.7%27.9%Jan 202622.7%Aug 20263rd
Caroma2.6% → 3.7%3.7%Aug 20262.5%Jan 20264th
Methven0.09% → 0.1%0.1%Jun 20260.07%Dec 20255th

Each finding as a sentence

  • Across the 11 months ending August 2026, Kohler’s estimated Share of Search among shower brands worldwide increased from 43.9% to 50.7%.
  • Across the 11 months ending August 2026, Grohe’s estimated Share of Search among shower brands worldwide decreased from 29.4% to 22.7%.
  • Across the 11 months ending August 2026, Hansgrohe’s estimated Share of Search among shower brands worldwide decreased from 24% to 22.7%.
  • Across the 11 months ending August 2026, Caroma’s estimated Share of Search among shower brands worldwide increased from 2.6% to 3.7%.
  • Across the 11 months ending August 2026, Kohler’s estimated Share of Search among shower brands worldwide peaked at 50.7% in August 2026 and was lowest at 39.1% in February 2026.
  • Across the 11 months ending August 2026, Grohe’s estimated Share of Search among shower brands worldwide peaked at 31.9% in February 2026 and was lowest at 22.7% in August 2026.
  • Across the 11 months ending August 2026, Hansgrohe’s estimated Share of Search among shower brands worldwide peaked at 27.9% in January 2026 and was lowest at 22.7% in August 2026.
  • Across the 11 months ending August 2026, Caroma’s estimated Share of Search among shower brands worldwide peaked at 3.7% in August 2026 and was lowest at 2.5% in January 2026.
  • Across the 11 months ending August 2026, Methven held steady: its estimated Share of Search among shower brands worldwide moved less than 0.5 percentage points.

How did search popularity change for shower brands worldwide in August 2026?

  1. In August 2026, Kohler gained estimated Share of Search among shower brands worldwide, from 41.5% to 50.7%.

  2. In August 2026, Caroma gained estimated Share of Search among shower brands worldwide, from 3.1% to 3.7%.

  3. In August 2026, Grohe lost estimated Share of Search among shower brands worldwide, from 27.7% to 22.7%.

  4. In August 2026, Hansgrohe lost estimated Share of Search among shower brands worldwide, from 27.7% to 22.7%.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free