Hansgrohe vs Kohler:Which is more popular by branded search?
In August 2026, Kohler had more branded searches than Hansgrohe among shower brands worldwide. Kohler was estimated to have 368K branded searches compared to Hansgrohe’s 165K, and held a 50.7% Share of Search versus Hansgrohe’s 22.7%. These are worldwide searches for English-language branded terms.
Follow Hansgrohe vs Kohler and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Hansgrohe or Kohler?
Compare the shower brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Kohler, Hansgrohe. The figures are in the table below the chart.
View monthly share of search table
| Month | Kohler | Grohe | Hansgrohe | Caroma | Methven |
|---|---|---|---|---|---|
| Oct 2025 | 43.9% | 29.4% | 24% | 2.6% | 0.09% |
| Nov 2025 | 46.4% | 25.4% | 25.4% | 2.8% | 0.07% |
| Dec 2025 | 43.9% | 29.3% | 24.1% | 2.6% | 0.07% |
| Jan 2026 | 41.7% | 27.9% | 27.9% | 2.5% | 0.08% |
| Feb 2026 | 39.1% | 31.9% | 26.1% | 2.9% | 0.08% |
| Mar 2026 | 43.9% | 29.4% | 24% | 2.6% | 0.09% |
| Apr 2026 | 46.4% | 25.3% | 25.3% | 2.8% | 0.09% |
| May 2026 | 41.2% | 27.5% | 27.5% | 3.7% | 0.1% |
| Jun 2026 | 43.6% | 29.1% | 23.9% | 3.2% | 0.1% |
| Jul 2026 | 41.5% | 27.7% | 27.7% | 3.1% | 0.1% |
| Aug 2026 | 50.7% | 22.7% | 22.7% | 3.7% | 0.1% |
| Sep 2026 | — | — | — | — | — |
How has the Hansgrohe and Kohler comparison changed over the last 12 months?
3 findings
- Kohler was ahead of Hansgrohe in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Hansgrohe’s estimated Share of Search among shower brands worldwide moved from 24% to 22.7%, and its estimated monthly branded searches moved from 201K to 165K.
- Across the 11 months ending August 2026, Kohler’s estimated Share of Search among shower brands worldwide moved from 43.9% to 50.7%, and its estimated monthly branded searches held steady at 368K.
How did search popularity change for shower brands worldwide in August 2026?
2 changes
In August 2026, Kohler gained estimated Share of Search among shower brands worldwide, from 41.5% to 50.7%.
In August 2026, Hansgrohe lost estimated Share of Search among shower brands worldwide, from 27.7% to 22.7%.
How each brand is measured
Brandwave collects information about searches that people make online using Hansgrohe’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.