Brandwave

How popular isHansgrohe in search?

In August 2026, there were an estimated 165K branded searches for Hansgrohe worldwide which is down 17.9% over the last 11 months. Hansgrohe holds 22.7% estimated Share of Search among shower brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Kohler50.7%
  2. Grohe22.7%
  3. Hansgrohe22.7%
  4. Caroma3.7%
  5. Methven0.1%
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Where does Hansgrohe compete?

Hansgrohe is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shower brands3rd of 522.7%Shown below
Tapware brands3rd of 522.7%Show ranking

Which shower brands compete with Hansgrohe?

Hansgrohe against shower brands worldwide, by month

Share of Search by month for Kohler, Grohe, Hansgrohe, Caroma. The figures are in the table below the chart.

View monthly share of search table
MonthKohlerGroheHansgroheCaromaMethven
Oct 202543.9%29.4%24%2.6%0.09%
Nov 202546.4%25.4%25.4%2.8%0.07%
Dec 202543.9%29.3%24.1%2.6%0.07%
Jan 202641.7%27.9%27.9%2.5%0.08%
Feb 202639.1%31.9%26.1%2.9%0.08%
Mar 202643.9%29.4%24%2.6%0.09%
Apr 202646.4%25.3%25.3%2.8%0.09%
May 202641.2%27.5%27.5%3.7%0.1%
Jun 202643.6%29.1%23.9%3.2%0.1%
Jul 202641.5%27.7%27.7%3.1%0.1%
Aug 202650.7%22.7%22.7%3.7%0.1%
Sep 2026—————

  1. 1.Kohler

    50.7%

    Held 1st. 368K estimated branded searches, +22.3% vs prior month. Share +9.2 points.

  2. 2.Grohe

    22.7%

    Held 2nd. 165K estimated branded searches, -17.9% vs prior month. Share -5 points.

  3. 3.Hansgrohe

    22.7%

    Held 3rd. 165K estimated branded searches, -17.9% vs prior month. Share -5 points.

  4. 4.Caroma

    3.7%

    Held 4th. 27.1K estimated branded searches, +22.1% vs prior month. Share +0.7 points.

  5. 5.Methven

    0.1%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hansgrohe and its closest rivals

How has branded search demand for Hansgrohe changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hansgrohe worldwide fell from 201K to 165K.
  • Across the 11 months ending August 2026, Hansgrohe’s estimated Share of Search among shower brands worldwide decreased from 24% to 22.7%.
  • Across the 11 months ending August 2026, Hansgrohe’s estimated Share of Search among shower brands worldwide peaked at 27.9% in January 2026 and was lowest at 22.7% in August 2026.

How did search popularity change for shower brands worldwide in August 2026?

  1. In August 2026, Kohler gained estimated Share of Search among shower brands worldwide, from 41.5% to 50.7%.

  2. In August 2026, Caroma gained estimated Share of Search among shower brands worldwide, from 3.1% to 3.7%.

  3. In August 2026, Grohe lost estimated Share of Search among shower brands worldwide, from 27.7% to 22.7%.

  4. In August 2026, Hansgrohe lost estimated Share of Search among shower brands worldwide, from 27.7% to 22.7%.

How is Hansgrohe measured?

Brandwave collects information about searches that people make online using Hansgrohe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hansgrohe

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How the Brand Demand Index is measured

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