Brandwave

American Standard vs Hansgrohe:Which is more popular?

In September 2026, Hansgrohe had more branded searches than American Standard among bathroom and tapware brands worldwide. Hansgrohe had about 165,000 branded searches, while American Standard had 74,000. Hansgrohe made up 15.2% of all bathroom and tapware brand searches we track, and American Standard accounted for 6.8%. When we asked ChatGPT and Google AI Overviews about bathroom and tapware brands, Hansgrohe appeared in four of the five answers and American Standard in two. Hansgrohe was mentioned before American Standard in three out of four answers.

Among bathroom and tapware brands worldwide in September 2026

Who do people search for more?

Hansgrohe, about 2 searches for every 1 for American Standard

Hansgrohe 165K searchesAmerican Standard 74K searches

Who does AI mention more?

Hansgrohe, mentioned in 4 of 5 answers, American Standard in 2

Hansgrohe in 4 of 5American Standard in 2 of 5

Who does AI recommend more?

Hansgrohe, named ahead of American Standard in 3 of 4 answers

Hansgrohe first in 3American Standard first in 1

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Top bathroom and tapware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hansgrohe was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. American Standard was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hansgrohe was listed before American Standard in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moen1st
  2. Kohler2nd
  3. Delta Faucet3rd
  4. Grohe4th
  5. Hansgrohe5th
  6. American Standard6th
  7. Felton–
  8. Caroma–
  9. Elementi–
  10. Methven–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hansgrohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delta Faucet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • American Standard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caroma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elementi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Methven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bathroom and tapware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is American Standard or Hansgrohe more popular in search?

This chart shows how often people search Google for American Standard and Hansgrohe by name. Each line represents a brand's share of searches for all ten bathroom and tapware brands we track, month by month, from English-language searches worldwide.

American Standard and Hansgrohe among bathroom and tapware brands worldwide, by month

Share of searches by month for Hansgrohe, American Standard. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerGroheHansgroheMoenDelta FaucetAmerican StandardFeltonCaromaElementiMethven
Oct 202530.6%20.4%16.7%9.1%9.1%7.5%2.7%1.8%1.8%0.06%
Nov 202531.6%21.1%17.3%9.5%7.8%6.4%2.8%1.9%1.6%0.05%
Dec 202530.5%20.3%16.7%9.2%9.2%7.5%3.3%1.8%1.5%0.05%
Jan 202629.6%19.8%19.8%8.8%8.8%7.3%2.7%1.8%1.5%0.06%
Feb 202627.1%22.2%18.1%9.9%9.9%6.7%2.4%2%1.6%0.05%
Mar 202631.1%20.8%17%9.3%9.3%6.3%2.8%1.9%1.5%0.06%
Apr 202632.9%18%18%9.8%8.1%6.6%3%2%1.6%0.06%
May 202628.3%18.9%18.9%10.3%8.5%7%3.8%2.5%1.7%0.07%
Jun 202629.4%19.6%16.1%10.8%8.8%7.2%4%2.2%1.8%0.07%
Jul 202628.4%19%19%10.4%8.5%7%3.8%2.1%1.7%0.07%
Aug 202633.6%18.4%15.1%10%8.3%6.8%3.7%2.5%1.7%0.07%
Sep 202633.8%18.5%15.2%10.1%8.3%6.8%3%2.5%1.7%0.05%

How has the American Standard and Hansgrohe comparison changed over the last 12 months?

3 findings

How did search popularity change for bathroom and tapware brands worldwide in September 2026?

2 changes

  1. Estimated monthly branded searches for American Standard worldwide fell 18.2% over 12 measured months, from 90.5K to 74K in September 2026.

  2. Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using American Standard’s and Hansgrohe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

American Standard

1 branded search term

  • american standard

Hansgrohe

1 branded search term

  • hansgrohe

How the Brand Demand Index is measured

Other head-to-heads among bathroom and tapware brands

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