Brandwave

Grohe vs Hansgrohe:Which is more popular?

In September 2026, Grohe had more branded searches than Hansgrohe among bathroom and tapware brands worldwide. Grohe had about 201,000 branded searches, while Hansgrohe had 165,000. Grohe made up 18.5% of all bathroom and tapware brand searches we track, and Hansgrohe accounted for 15.2%. When we asked ChatGPT and Google AI Overviews about bathroom and tapware brands, Grohe and Hansgrohe each appeared in four of the five answers. Grohe was mentioned before Hansgrohe in every answer.

Among bathroom and tapware brands worldwide in September 2026

Who do people search for more?

Grohe, about 22% more searches than Hansgrohe

Grohe 201K searchesHansgrohe 165K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Grohe in 4 of 5Hansgrohe in 4 of 5

Who does AI recommend more?

Grohe, named ahead of Hansgrohe in every answer

Grohe first in 4Hansgrohe never first

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Top bathroom and tapware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Grohe and Hansgrohe were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Grohe was listed before Hansgrohe in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moen1st
  2. Kohler2nd
  3. Delta Faucet3rd
  4. Grohe4th
  5. Hansgrohe5th
  6. American Standard6th
  7. Felton–
  8. Caroma–
  9. Elementi–
  10. Methven–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hansgrohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delta Faucet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • American Standard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caroma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elementi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Methven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bathroom and tapware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Grohe or Hansgrohe more popular in search?

This chart shows how often people search Google for Grohe and Hansgrohe by name. Each line represents a brand's share of searches for all ten bathroom and tapware brands we track, month by month, from English-language searches worldwide.

Grohe and Hansgrohe among bathroom and tapware brands worldwide, by month

Share of searches by month for Grohe, Hansgrohe. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerGroheHansgroheMoenDelta FaucetAmerican StandardFeltonCaromaElementiMethven
Oct 202530.6%20.4%16.7%9.1%9.1%7.5%2.7%1.8%1.8%0.06%
Nov 202531.6%21.1%17.3%9.5%7.8%6.4%2.8%1.9%1.6%0.05%
Dec 202530.5%20.3%16.7%9.2%9.2%7.5%3.3%1.8%1.5%0.05%
Jan 202629.6%19.8%19.8%8.8%8.8%7.3%2.7%1.8%1.5%0.06%
Feb 202627.1%22.2%18.1%9.9%9.9%6.7%2.4%2%1.6%0.05%
Mar 202631.1%20.8%17%9.3%9.3%6.3%2.8%1.9%1.5%0.06%
Apr 202632.9%18%18%9.8%8.1%6.6%3%2%1.6%0.06%
May 202628.3%18.9%18.9%10.3%8.5%7%3.8%2.5%1.7%0.07%
Jun 202629.4%19.6%16.1%10.8%8.8%7.2%4%2.2%1.8%0.07%
Jul 202628.4%19%19%10.4%8.5%7%3.8%2.1%1.7%0.07%
Aug 202633.6%18.4%15.1%10%8.3%6.8%3.7%2.5%1.7%0.07%
Sep 202633.8%18.5%15.2%10.1%8.3%6.8%3%2.5%1.7%0.05%

How has the Grohe and Hansgrohe comparison changed over the last 12 months?

3 findings
  • Grohe was ahead of Hansgrohe in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Grohe’s share of searches among bathroom and tapware brands worldwide moved from 20.4% to 18.5%, and its estimated monthly branded searches moved from 246K to 201K.
  • Across the 12 months ending September 2026, Hansgrohe’s share of searches among bathroom and tapware brands worldwide moved from 16.7% to 15.2%, and its estimated monthly branded searches moved from 201K to 165K.

How did search popularity change for bathroom and tapware brands worldwide in September 2026?

2 changes
  1. Estimated monthly branded searches for Grohe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  2. Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Grohe’s and Hansgrohe’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Grohe

1 branded search term

  • grohe

Hansgrohe

1 branded search term

  • hansgrohe

How the Brand Demand Index is measured

Other head-to-heads among bathroom and tapware brands

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