Brandwave

Delta Faucet vs Kohler:Which is more popular?

In September 2026, Kohler had more branded searches than Delta Faucet among bathroom and tapware brands worldwide. Kohler had about 368,000 branded searches, while Delta Faucet had 90,500. Kohler made up 33.8% of all bathroom and tapware brand searches we track, and Delta Faucet accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about bathroom and tapware brands, Delta Faucet and Kohler each appeared in four of the five answers. Kohler was mentioned before Delta Faucet in three out of four answers.

Among bathroom and tapware brands worldwide in September 2026

Who do people search for more?

Kohler, about 4 searches for every 1 for Delta Faucet

Kohler 368K searchesDelta Faucet 90.5K searches

Who does AI mention more?

Both were mentioned in 4 of 5 answers.

Delta Faucet in 4 of 5Kohler in 4 of 5

Who does AI recommend more?

Kohler, named ahead of Delta Faucet in 3 of 4 answers

Kohler first in 3Delta Faucet first in 1

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Top bathroom and tapware brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Delta Faucet and Kohler were each mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Kohler was listed before Delta Faucet in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moen1st
  2. Kohler2nd
  3. Delta Faucet3rd
  4. Grohe4th
  5. Hansgrohe5th
  6. American Standard6th
  7. Felton–
  8. Caroma–
  9. Elementi–
  10. Methven–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Moen5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Kohler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Grohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hansgrohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Delta Faucet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • American Standard2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Caroma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Elementi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Methven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bathroom and tapware brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Delta Faucet or Kohler more popular in search?

This chart shows how often people search Google for Delta Faucet and Kohler by name. Each line represents a brand's share of searches for all ten bathroom and tapware brands we track, month by month, from English-language searches worldwide.

Delta Faucet and Kohler among bathroom and tapware brands worldwide, by month

Share of searches by month for Kohler, Delta Faucet. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerGroheHansgroheMoenDelta FaucetAmerican StandardFeltonCaromaElementiMethven
Oct 202530.6%20.4%16.7%9.1%9.1%7.5%2.7%1.8%1.8%0.06%
Nov 202531.6%21.1%17.3%9.5%7.8%6.4%2.8%1.9%1.6%0.05%
Dec 202530.5%20.3%16.7%9.2%9.2%7.5%3.3%1.8%1.5%0.05%
Jan 202629.6%19.8%19.8%8.8%8.8%7.3%2.7%1.8%1.5%0.06%
Feb 202627.1%22.2%18.1%9.9%9.9%6.7%2.4%2%1.6%0.05%
Mar 202631.1%20.8%17%9.3%9.3%6.3%2.8%1.9%1.5%0.06%
Apr 202632.9%18%18%9.8%8.1%6.6%3%2%1.6%0.06%
May 202628.3%18.9%18.9%10.3%8.5%7%3.8%2.5%1.7%0.07%
Jun 202629.4%19.6%16.1%10.8%8.8%7.2%4%2.2%1.8%0.07%
Jul 202628.4%19%19%10.4%8.5%7%3.8%2.1%1.7%0.07%
Aug 202633.6%18.4%15.1%10%8.3%6.8%3.7%2.5%1.7%0.07%
Sep 202633.8%18.5%15.2%10.1%8.3%6.8%3%2.5%1.7%0.05%

How has the Delta Faucet and Kohler comparison changed over the last 12 months?

3 findings

How did search popularity change for bathroom and tapware brands worldwide in September 2026?

1 change
  1. Estimated monthly branded searches for Delta Faucet worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Delta Faucet’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Delta Faucet

1 branded search term

  • delta faucet

Kohler

1 branded search term

  • kohler

How the Brand Demand Index is measured

Other head-to-heads among bathroom and tapware brands

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