How popular isGrohe in search?
In September 2026, there were an estimated 201K branded searches for Grohe worldwide which is down 18.3% over the last 12 months. Grohe holds 71.8% estimated Share of Search among bathroom and tapware brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Grohe and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which bathroom and tapware brands compete with Grohe?
Share of Search by month for Grohe, Felton, Caroma, Elementi. The figures are in the table below the chart.
View monthly share of search table
| Month | Grohe | Felton | Caroma | Elementi | Methven |
|---|---|---|---|---|---|
| Oct 2025 | 75.9% | 10.2% | 6.8% | 6.8% | 0.22% |
| Nov 2025 | 76.9% | 10.3% | 6.9% | 5.7% | 0.18% |
| Dec 2025 | 75.1% | 12.4% | 6.8% | 5.5% | 0.18% |
| Jan 2026 | 76.8% | 10.3% | 6.9% | 5.7% | 0.22% |
| Feb 2026 | 78.3% | 8.6% | 7.1% | 5.8% | 0.19% |
| Mar 2026 | 76.8% | 10.3% | 6.9% | 5.7% | 0.22% |
| Apr 2026 | 73.1% | 12% | 8.1% | 6.6% | 0.26% |
| May 2026 | 69.9% | 14.1% | 9.4% | 6.3% | 0.25% |
| Jun 2026 | 71.1% | 14.3% | 7.9% | 6.4% | 0.25% |
| Jul 2026 | 71.1% | 14.3% | 7.9% | 6.4% | 0.25% |
| Aug 2026 | 69.9% | 14.1% | 9.4% | 6.3% | 0.25% |
| Sep 2026 | 71.8% | 11.8% | 9.7% | 6.5% | 0.21% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 71.8% | 201K | 0% | +1.9 points | |
| 2, held 2nd | 11.8% | 33.1K | -18.3% | -2.3 points | |
| 3, held 3rd | 9.7% | 27.1K | 0% | +0.3 points | |
| 4, held 4th | 6.5% | 18.1K | 0% | +0.2 points | |
| 5, held 5th | 0.21% | 590 | -18.1% | 0 points |
1.
Grohe71.8%
Held 1st. 201K estimated branded searches, 0% vs prior month. Share +1.9 points.
2.
Felton11.8%
Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.3 points.
3.
Caroma9.7%
Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.
4.
Elementi
6.5%
Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.
5.
Methven0.21%
Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare search popularity between Grohe and its closest rivals
Every comparison with Grohe
7 comparisons
How has branded search demand for Grohe changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Grohe worldwide fell from 246K to 201K.
- Across the 12 months ending September 2026, Grohe’s estimated Share of Search among bathroom and tapware brands worldwide decreased from 75.9% to 71.8%.
- Across the 12 months ending September 2026, Grohe’s estimated Share of Search among bathroom and tapware brands worldwide peaked at 78.3% in February 2026 and was lowest at 69.9% in May 2026.
How did search popularity change for bathroom and tapware brands worldwide in September 2026?
5 changes

In September 2026, Grohe gained estimated Share of Search among bathroom and tapware brands worldwide, from 69.9% to 71.8%.

In September 2026, Felton lost estimated Share of Search among bathroom and tapware brands worldwide, from 14.1% to 11.8%.

Estimated monthly branded searches for Caroma worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Estimated monthly branded searches for Elementi worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

Estimated monthly branded searches for Methven worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
Where does Grohe compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Shower brands | 2nd of 5 | 26.4% | Show ranking |
| Tapware brands | 2nd of 5 | 26.4% | Show ranking |
| Hand shower brands | 2nd of 3 | 27.4% | Show ranking |
| Shower mixer brands | 1st of 4 | 51% | Show ranking |
| Thermostatic shower brands | 1st of 3 | 54.7% | Show ranking |
| Shower head brands | 1st of 3 | 54.8% | Show ranking |
| Bathroom and tapware brands | 1st of 5 | 71.8% | Shown above |
How is Grohe measured?
Brandwave collects information about searches that people make online using Grohe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- grohe
Do you work for Grohe? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Grohe your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.