Brandwave

How popular isGrohe in search?

In September 2026, there were an estimated 201K branded searches for Grohe worldwide which is down 18.3% over the last 12 months. Grohe holds 71.8% estimated Share of Search among bathroom and tapware brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Grohe71.8%
  2. Felton11.8%
  3. Caroma9.7%
  4. Elementi6.5%
  5. Methven0.21%
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Which bathroom and tapware brands compete with Grohe?

Grohe against bathroom and tapware brands worldwide, by month

Share of Search by month for Grohe, Felton, Caroma, Elementi. The figures are in the table below the chart.

View monthly share of search table
MonthGroheFeltonCaromaElementiMethven
Oct 202575.9%10.2%6.8%6.8%0.22%
Nov 202576.9%10.3%6.9%5.7%0.18%
Dec 202575.1%12.4%6.8%5.5%0.18%
Jan 202676.8%10.3%6.9%5.7%0.22%
Feb 202678.3%8.6%7.1%5.8%0.19%
Mar 202676.8%10.3%6.9%5.7%0.22%
Apr 202673.1%12%8.1%6.6%0.26%
May 202669.9%14.1%9.4%6.3%0.25%
Jun 202671.1%14.3%7.9%6.4%0.25%
Jul 202671.1%14.3%7.9%6.4%0.25%
Aug 202669.9%14.1%9.4%6.3%0.25%
Sep 202671.8%11.8%9.7%6.5%0.21%
  1. 1.Grohe

    71.8%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Felton

    11.8%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.3 points.

  3. 3.Caroma

    9.7%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Elementi

    6.5%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Methven

    0.21%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between Grohe and its closest rivals

How has branded search demand for Grohe changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Grohe worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Grohe’s estimated Share of Search among bathroom and tapware brands worldwide decreased from 75.9% to 71.8%.
  • Across the 12 months ending September 2026, Grohe’s estimated Share of Search among bathroom and tapware brands worldwide peaked at 78.3% in February 2026 and was lowest at 69.9% in May 2026.

How did search popularity change for bathroom and tapware brands worldwide in September 2026?

  1. In September 2026, Grohe gained estimated Share of Search among bathroom and tapware brands worldwide, from 69.9% to 71.8%.

  2. In September 2026, Felton lost estimated Share of Search among bathroom and tapware brands worldwide, from 14.1% to 11.8%.

  3. Estimated monthly branded searches for Caroma worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  4. Estimated monthly branded searches for Elementi worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Methven worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

Where does Grohe compete?

Grohe is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shower brands2nd of 526.4%Show ranking
Tapware brands2nd of 526.4%Show ranking
Hand shower brands2nd of 327.4%Show ranking
Shower mixer brands1st of 451%Show ranking
Thermostatic shower brands1st of 354.7%Show ranking
Shower head brands1st of 354.8%Show ranking
Bathroom and tapware brands1st of 571.8%Shown above

How is Grohe measured?

Brandwave collects information about searches that people make online using Grohe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • grohe

Do you work for Grohe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Grohe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.