Brandwave

How popular isGrohe in search?

In September 2026, there were an estimated 201K branded searches for Grohe worldwide which is down 18.3% over the last 12 months. Grohe holds 27.4% estimated Share of Search among hand shower brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Kohler50.1%
  2. Grohe27.4%
  3. Hansgrohe22.5%
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Which hand shower brands compete with Grohe?

Grohe against hand shower brands worldwide, by month

Share of Search by month for Kohler, Grohe, Hansgrohe. The figures are in the table below the chart.

View monthly share of search table
MonthKohlerGroheHansgrohe
Oct 202545.2%30.2%24.7%
Nov 202545.2%30.2%24.7%
Dec 202545.1%30.1%24.7%
Jan 202642.8%28.6%28.6%
Feb 202640.2%32.9%26.9%
Mar 202645.2%30.2%24.7%
Apr 202647.8%26.1%26.1%
May 202642.8%28.6%28.6%
Jun 202645.1%30.1%24.7%
Jul 202642.8%28.6%28.6%
Aug 202650.1%27.4%22.5%
Sep 202650.1%27.4%22.5%
  1. 1.Kohler

    50.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.

  2. 2.Grohe

    27.4%

    Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Hansgrohe

    22.5%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Grohe and its closest rivals

How has branded search demand for Grohe changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Grohe worldwide fell from 246K to 201K.
  • Across the 12 months ending September 2026, Grohe’s estimated Share of Search among hand shower brands worldwide decreased from 30.2% to 27.4%.
  • Across the 12 months ending September 2026, Grohe’s estimated Share of Search among hand shower brands worldwide peaked at 32.9% in February 2026 and was lowest at 26.1% in April 2026.

How did search popularity change for hand shower brands worldwide in September 2026?

  1. Estimated monthly branded searches for Grohe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.

  2. Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.

Where does Grohe compete?

Grohe is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Shower brands2nd of 526.4%Show ranking
Tapware brands2nd of 526.4%Show ranking
Hand shower brands2nd of 327.4%Shown above
Shower mixer brands1st of 451%Show ranking
Thermostatic shower brands1st of 354.7%Show ranking
Shower head brands1st of 354.8%Show ranking
Bathroom and tapware brands1st of 571.8%Show ranking

How is Grohe measured?

Brandwave collects information about searches that people make online using Grohe’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • grohe

Do you work for Grohe? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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Is Grohe your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.