Brandwave

Bathroom and tapware brands:Which are searched most?

In September 2026, Grohe was the most searched among bathroom and tapware brands worldwide, with an estimated 201K branded searches and 71.8% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Grohe71.8%
  2. Felton11.8%
  3. Caroma9.7%
  4. Elementi6.5%
  5. Methven0.21%

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Share of SearchLeaderboard

Compare the bathroom and tapware brands people choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among bathroom and tapware brands worldwide, by month

Share of Search by month for Grohe, Felton, Caroma, Elementi. The figures are in the table below the chart.

View monthly share of search table
MonthGroheFeltonCaromaElementiMethven
Oct 202575.9%10.2%6.8%6.8%0.22%
Nov 202576.9%10.3%6.9%5.7%0.18%
Dec 202575.1%12.4%6.8%5.5%0.18%
Jan 202676.8%10.3%6.9%5.7%0.22%
Feb 202678.3%8.6%7.1%5.8%0.19%
Mar 202676.8%10.3%6.9%5.7%0.22%
Apr 202673.1%12%8.1%6.6%0.26%
May 202669.9%14.1%9.4%6.3%0.25%
Jun 202671.1%14.3%7.9%6.4%0.25%
Jul 202671.1%14.3%7.9%6.4%0.25%
Aug 202669.9%14.1%9.4%6.3%0.25%
Sep 202671.8%11.8%9.7%6.5%0.21%

This month’s ranking, September 2026

  1. 1.Grohe

    71.8%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share +1.9 points.

  2. 2.Felton

    11.8%

    Held 2nd. 33.1K estimated branded searches, -18.3% vs prior month. Share -2.3 points.

  3. 3.Caroma

    9.7%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.Elementi

    6.5%

    Held 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.Methven

    0.21%

    Held 5th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among bathroom and tapware brands worldwide?

In September 2026, Grohe was the most searched among bathroom and tapware brands worldwide, with an estimated 201K branded searches and 71.8% estimated Share of Search within this set. Felton is in 2nd place, 60 percentage points behind at 11.8% Share of Search.

Global bathroom and tapware brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Grohe75.9% → 71.8%78.3%Feb 202669.9%May 20261st
Felton10.2% → 11.8%14.3%Jun 20268.6%Feb 20262nd
Caroma6.8% → 9.7%9.7%Sep 20266.8%Dec 20253rd
Elementi6.8% → 6.5%6.8%Oct 20255.5%Dec 20254th
Methven0.22% → 0.21%0.26%Apr 20260.18%Dec 20255th

Each finding as a sentence

  • Across the 12 months ending September 2026, Grohe’s estimated Share of Search among bathroom and tapware brands worldwide decreased from 75.9% to 71.8%.
  • Across the 12 months ending September 2026, Felton’s estimated Share of Search among bathroom and tapware brands worldwide increased from 10.2% to 11.8%.
  • Across the 12 months ending September 2026, Caroma’s estimated Share of Search among bathroom and tapware brands worldwide increased from 6.8% to 9.7%.
  • Across the 12 months ending September 2026, Grohe’s estimated Share of Search among bathroom and tapware brands worldwide peaked at 78.3% in February 2026 and was lowest at 69.9% in May 2026.
  • Across the 12 months ending September 2026, Felton’s estimated Share of Search among bathroom and tapware brands worldwide peaked at 14.3% in June 2026 and was lowest at 8.6% in February 2026.
  • Across the 12 months ending September 2026, Caroma’s estimated Share of Search among bathroom and tapware brands worldwide peaked at 9.7% in September 2026 and was lowest at 6.8% in December 2025.
  • Across the 12 months ending September 2026, Elementi’s estimated Share of Search among bathroom and tapware brands worldwide peaked at 6.8% in October 2025 and was lowest at 5.5% in December 2025.
  • Across the 12 months ending September 2026, Elementi and Methven held steady: their estimated Share of Search among bathroom and tapware brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for bathroom and tapware brands worldwide in September 2026?

  1. In September 2026, Grohe gained estimated Share of Search among bathroom and tapware brands worldwide, from 69.9% to 71.8%.

  2. In September 2026, Felton lost estimated Share of Search among bathroom and tapware brands worldwide, from 14.1% to 11.8%.

  3. Estimated monthly branded searches for Caroma worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.

  4. Estimated monthly branded searches for Elementi worldwide fell 18.5% over 12 measured months, from 22.2K to 18.1K in September 2026.

  5. Estimated monthly branded searches for Methven worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.

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