How popular isMoen?
In September 2026, people searched for Moen by name about 110,000 times worldwide, about the same as the previous year. These searches made up 11.4% of all global shower brand searches, placing Moen fourth out of seven brands. When we asked both ChatGPT and Google AI Overviews about shower brands, Moen appeared in four of the five answers and was the most recommended of the seven.
Moen is the fourth most searched of 7 competitors and the most recommended in AI answers.
KohlerShare of searches 38.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
GroheShare of searches 20.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th
HansgroheShare of searches 17.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
MoenShare of searches 11.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Delta FaucetShare of searches 9.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
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Top shower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Moen was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Moen is the most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kohler4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hansgrohe4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Moen4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Delta Faucet4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Grohe3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Caroma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Methven0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about shower brands
5 answers
Asked ChatGPT
“Which shower brand should I buy?”
Asked ChatGPT
“What are the best shower brands?”
Asked ChatGPT
“What's the best shower brand for a bathroom update?”
Searched Google, AI Overview
“shower brands”
Searched Google, AI Overview
“shower for bathroom”
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which shower brands compete with Moen?
Share of searches by month for Kohler, Grohe, Hansgrohe, Moen, Delta Faucet, Caroma. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Grohe | Hansgrohe | Moen | Delta Faucet | Caroma | Methven |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.8% | 23.3% | 19% | 10.4% | 10.4% | 2.1% | 0.07% |
| Nov 2025 | 35.4% | 23.7% | 19.4% | 10.6% | 8.7% | 2.1% | 0.06% |
| Dec 2025 | 34.7% | 23.2% | 19% | 10.4% | 10.4% | 2.1% | 0.06% |
| Jan 2026 | 33.4% | 22.3% | 22.3% | 10% | 10% | 2% | 0.07% |
| Feb 2026 | 30.4% | 24.8% | 20.3% | 11.1% | 11.1% | 2.2% | 0.06% |
| Mar 2026 | 34.8% | 23.3% | 19% | 10.4% | 10.4% | 2.1% | 0.07% |
| Apr 2026 | 37% | 20.2% | 20.2% | 11.1% | 9.1% | 2.2% | 0.07% |
| May 2026 | 32.3% | 21.6% | 21.6% | 11.8% | 9.7% | 2.9% | 0.08% |
| Jun 2026 | 33.8% | 22.6% | 18.5% | 12.4% | 10.2% | 2.5% | 0.08% |
| Jul 2026 | 32.5% | 21.7% | 21.7% | 11.9% | 9.8% | 2.4% | 0.08% |
| Aug 2026 | 38.2% | 20.9% | 17.1% | 11.4% | 9.4% | 2.8% | 0.07% |
| Sep 2026 | 38.2% | 20.9% | 17.1% | 11.4% | 9.4% | 2.8% | 0.06% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.2% | 368K | 0% | 0 points | |
| 2, held 2nd | 20.9% | 201K | 0% | 0 points | |
| 3, held 3rd | 17.1% | 165K | 0% | 0 points | |
| 4, held 4th | 11.4% | 110K | 0% | 0 points | |
| 5, held 5th | 9.4% | 90.5K | 0% | 0 points | |
| 6, held 6th | 2.8% | 27.1K | 0% | 0 points | |
| 7, held 7th | 0.06% | 590 | -18.1% | 0 points |
1.
Kohler38.2%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share 0 points.
2.
Grohe20.9%
Held 2nd. 201K estimated branded searches, 0% vs prior month. Share 0 points.
17.1%
Held 3rd. 165K estimated branded searches, 0% vs prior month. Share 0 points.
4.
Moen11.4%
Held 4th. 110K estimated branded searches, 0% vs prior month. Share 0 points.
9.4%
Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share 0 points.
6.
Caroma2.8%
Held 6th. 27.1K estimated branded searches, 0% vs prior month. Share 0 points.
7.
Methven0.06%
Held 7th. 590 estimated branded searches, -18.1% vs prior month. Share 0 points.
Compare popularity between Moen and its closest rivals
Every comparison with Moen
20 comparisons
- Grohe vs Moen
- Hansgrohe vs Moen
- Kohler vs Moen
- Moen vs Waterpik
- Brabantia vs Moen
- Joseph Joseph vs Moen
- Moen vs Yamazaki
- Delta Faucet vs Moen
- American Standard vs Moen
- Felton vs Moen
- Caroma vs Moen
- Elementi vs Moen
- Household Essentials vs Moen
- InterDesign vs Moen
- Croydex vs Moen
- Moen vs Speakman
- Gatco vs Moen
- Moen vs Umbra
- Amba vs Moen
- Methven vs Moen
How has branded search demand for Moen changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Moen worldwide held steady at 110K.
- Across the 12 months ending September 2026, Moen’s share of searches among shower brands worldwide increased from 10.4% to 11.4%.
- Across the 12 months ending September 2026, Moen’s share of searches among shower brands worldwide peaked at 12.4% in June 2026 and was lowest at 10% in January 2026.
- Across the 12 months ending September 2026, Moen rose from 5th to 4th among shower brands worldwide.
How did search popularity change for shower brands worldwide in September 2026?
5 changes
Estimated monthly branded searches for Caroma worldwide rose 22.1% over 12 measured months, from 22.2K to 27.1K in September 2026.
Estimated monthly branded searches for Grohe worldwide fell 18.3% over 12 measured months, from 246K to 201K in September 2026.
Estimated monthly branded searches for Methven worldwide fell 18.1% over 12 measured months, from 720 to 590 in September 2026.
Estimated monthly branded searches for Hansgrohe worldwide fell 17.9% over 12 measured months, from 201K to 165K in September 2026.
Estimated monthly branded searches for Delta Faucet worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.
How are Moen’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Moen’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- moen
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Where does Moen compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Shower head brands | 5th of 8 | 8.9% | Show ranking |
| Bathroom and tapware brands | 4th of 10 | 10.1% | Show ranking |
| Shower brands | 4th of 7 | 11.4% | Shown above |
| Tapware brands | 4th of 7 | 11.4% | Show ranking |
| Hand shower brands | 4th of 5 | 11.8% | Show ranking |
| Thermostatic shower brands | 4th of 5 | 11.8% | Show ranking |
| Bathroom accessory brands | 5th of 9 | 13% | Show ranking |
| Towel rail brands | 4th of 10 | 13.2% | Show ranking |
| Shower mixer brands | 3rd of 5 | 18.5% | Show ranking |
Is Moen your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.