Brandwave

Towel rail brands:Which brands are most popular in search?

Brabantia, Umbra and Yamazaki share the highest estimated Share of Search among towel rail brands worldwide, at 31.9% in August 2026. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brabantia31.9%
  2. Umbra31.9%
  3. Yamazaki31.9%
  4. Household Essentials1.6%
  5. InterDesign1.6%
  6. Croydex1.3%

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Share of SearchLeaderboard

Compare the towel rail brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among towel rail brands worldwide, by month

Share of Search by month for Brabantia, Umbra, Yamazaki. The figures are in the table below the chart.

View monthly share of search table
MonthBrabantiaUmbraYamazakiHousehold EssentialsInterDesignCroydex
Oct 202522%40.1%32.8%1.6%1.6%2%
Nov 202523.8%35.7%35.7%1.8%1.4%1.8%
Dec 202522%32.8%40%2%1.3%2%
Jan 202627.4%33.6%33.6%1.6%1.6%2%
Feb 202627.7%34%34%1.4%1.4%1.7%
Mar 202631.8%31.8%31.8%1.6%1.6%1.6%
Apr 202625.7%31.5%38.5%1.5%1.5%1.3%
May 20267.5%83.9%7.5%0.37%0.37%0.3%
Jun 202623.9%35.7%35.7%1.7%1.4%1.4%
Jul 202629.6%29.6%36.4%1.5%1.5%1.5%
Aug 202631.9%31.9%31.9%1.6%1.6%1.3%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Brabantia

    31.9%

    Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +2.2 points.

  2. 2.Umbra

    31.9%

    Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +2.2 points.

  3. 3.Yamazaki

    31.9%

    Moved from 1st to 3rd. 135K estimated branded searches, 0% vs prior month. Share -4.5 points.

  4. 4.Household Essentials

    1.6%

    Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.InterDesign

    1.6%

    Moved from 6th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Croydex

    1.3%

    Moved from 4th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among towel rail brands worldwide?

Brabantia, Umbra and Yamazaki share the highest estimated Share of Search among towel rail brands worldwide, at 31.9% in August 2026.

Global towel rail brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Brabantia22% → 31.9%31.9%Aug 20267.5%May 20263rd → 1st
Umbra40.1% → 31.9%83.9%May 202629.6%Jul 20261st → 2nd
Yamazaki32.8% → 31.9%40%Dec 20257.5%May 20262nd → 3rd
Household Essentials1.6%2%Dec 20250.37%May 20265th → 4th
InterDesign1.6%1.6%Jan 20260.37%May 20266th → 5th
Croydex2% → 1.3%2%Jan 20260.3%May 20264th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among towel rail brands worldwide increased from 22% to 31.9%.
  • Across the 11 months ending August 2026, Umbra’s estimated Share of Search among towel rail brands worldwide decreased from 40.1% to 31.9%.
  • Across the 11 months ending August 2026, Yamazaki’s estimated Share of Search among towel rail brands worldwide decreased from 32.8% to 31.9%.
  • Across the 11 months ending August 2026, Croydex’s estimated Share of Search among towel rail brands worldwide decreased from 2% to 1.3%.
  • Across the 11 months ending August 2026, Brabantia’s estimated Share of Search among towel rail brands worldwide peaked at 31.9% in August 2026 and was lowest at 7.5% in May 2026.
  • Across the 11 months ending August 2026, Umbra’s estimated Share of Search among towel rail brands worldwide peaked at 83.9% in May 2026 and was lowest at 29.6% in July 2026.
  • Across the 11 months ending August 2026, Yamazaki’s estimated Share of Search among towel rail brands worldwide peaked at 40% in December 2025 and was lowest at 7.5% in May 2026.
  • Across the 11 months ending August 2026, Household Essentials’ estimated Share of Search among towel rail brands worldwide peaked at 2% in December 2025 and was lowest at 0.37% in May 2026.
  • Across the 11 months ending August 2026, InterDesign’s estimated Share of Search among towel rail brands worldwide peaked at 1.6% in January 2026 and was lowest at 0.37% in May 2026.
  • Across the 11 months ending August 2026, Croydex’s estimated Share of Search among towel rail brands worldwide peaked at 2% in January 2026 and was lowest at 0.3% in May 2026.
  • Across the 11 months ending August 2026, Brabantia rose from 3rd to 1st among towel rail brands worldwide.
  • Across the 11 months ending August 2026, Umbra fell from 1st to 2nd among towel rail brands worldwide.
  • Across the 11 months ending August 2026, Yamazaki fell from 2nd to 3rd among towel rail brands worldwide.
  • Across the 11 months ending August 2026, Household Essentials rose from 5th to 4th among towel rail brands worldwide.
  • Across the 11 months ending August 2026, InterDesign rose from 6th to 5th among towel rail brands worldwide.
  • Across the 11 months ending August 2026, Croydex fell from 4th to 6th among towel rail brands worldwide.

How did search popularity change for towel rail brands worldwide in August 2026?

  1. In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among towel rail brands worldwide, at 31.9%.

  2. In August 2026, Umbra overtook Yamazaki to rank 2nd among towel rail brands worldwide, at 31.9%.

  3. In August 2026, Yamazaki lost estimated Share of Search among towel rail brands worldwide, from 36.4% to 31.9%.

  4. InterDesign’s estimated Share of Search among towel rail brands worldwide has gained ground for 3 months in a row, from 0.37% to 1.6% in August 2026.

  5. In August 2026, Household Essentials rose from 5th to 4th among towel rail brands worldwide.

  6. In August 2026, Croydex fell from 4th to 6th among towel rail brands worldwide.

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