Brandwave

How popular isKohler?

In September 2026, people searched for Kohler by name about 395,000 times worldwide, about the same as the previous year. These searches made up 44.2% of all global towel rail brand searches, placing Kohler first out of ten brands. When we asked both ChatGPT and Google AI Overviews about towel rail brands, Kohler appeared in three of the four answers and was the second most recommended of the ten.

Search and AI answers in September 2026

Kohler is the most searched of 10 competitors and the second most recommended in AI answers.

  1. KohlerShare of searches 44.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. YamazakiShare of searches 16.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. BrabantiaShare of searches 13.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. MoenShare of searches 13.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  5. Delta FaucetShare of searches 10.9%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd

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Top towel rail brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kohler was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kohler is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Moen1st
  2. Kohler2nd
  3. Delta Faucet3rd
  4. Amba4th
  5. Yamazaki–
  6. Brabantia–
  7. Household Essentials–
  8. InterDesign–
  9. Croydex–
  10. Umbra–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Amba4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moen3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Delta Faucet3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yamazaki0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Household Essentials0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Umbra0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about towel rail brands

4 answers

  • Asked ChatGPT

    “Which towel rail brand should I buy?”

    1. 1Moen
    2. 2Kohler
    3. 3Delta Faucet
    4. 4Amba

  • Asked ChatGPT

    “What are the best towel rail brands?”

    1. 1Moen
    2. 2Kohler
    3. 3Delta Faucet
    4. 4Amba

  • Asked ChatGPT

    “What's the best towel rail brand for a bathroom?”

    1. 1Moen
    2. 2Kohler
    3. 3Delta Faucet
    4. 4Amba

  • Searched Google, AI Overview

    “bathroom towel rail”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heated towel rail”

    1. 1Amba

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which towel rail brands compete with Kohler?

Kohler against towel rail brands worldwide, by month

Share of searches by month for Kohler, Yamazaki, Brabantia, Moen, Delta Faucet. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerYamazakiBrabantiaMoenDelta FaucetHousehold EssentialsInterDesignCroydexAmbaUmbra
Oct 202544%16.2%10.8%13.2%13.2%0.79%0.79%0.97%0.09%<0.01%
Nov 202542.4%19%12.7%12.7%10.4%0.93%0.76%0.93%0.1%<0.01%
Dec 202539.6%21.7%11.9%11.9%11.9%1.1%0.71%1.1%0.17%<0.01%
Jan 202643%15.8%12.9%12.9%12.9%0.77%0.77%0.95%0.1%<0.01%
Feb 202638.4%17.2%14%14%14%0.69%0.69%0.84%0.13%<0.01%
Mar 202641.9%15.4%15.4%12.5%12.5%0.75%0.75%0.75%0.1%0.02%
Apr 202642.6%19.1%12.7%12.7%10.5%0.76%0.76%0.63%0.08%<0.01%
May 202638.1%17.1%17.1%13.9%11.4%0.83%0.83%0.68%0.07%<0.01%
Jun 202640.4%18.1%12.1%14.8%12.1%0.89%0.72%0.72%0.1%<0.01%
Jul 202639.4%17.7%14.4%14.4%11.9%0.71%0.71%0.71%0.08%<0.01%
Aug 202642.9%15.7%15.7%12.8%10.5%0.77%0.77%0.63%0.08%<0.01%
Sep 202644.2%16.2%13.2%13.2%10.9%0.79%0.79%0.65%0.09%<0.01%

  1. 1.Kohler

    44.2%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.3 points.

  2. 2.Yamazaki

    16.2%

    Moved from 3rd to 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.5 points.

  3. 3.Brabantia

    13.2%

    Moved from 2nd to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -2.5 points.

  4. 4.Moen

    13.2%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.4 points.

  5. 5.Delta Faucet

    10.9%

    Held 5th. 90.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Household Essentials

    0.79%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.InterDesign

    0.79%

    Held 7th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Croydex

    0.65%

    Held 8th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Amba

    0.09%

    Held 9th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  10. 10.Umbra

    <0.01%

    Held 10th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Kohler and its closest rivals

Every comparison with Kohler

35 comparisons

How has branded search demand for Kohler changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kohler worldwide held steady at 395K.
  • Across the 12 months ending September 2026, Kohler’s share of searches among towel rail brands worldwide peaked at 44.2% in September 2026 and was lowest at 38.1% in May 2026.

How did search popularity change for towel rail brands worldwide in September 2026?

6 changes

  1. In September 2026, Kohler gained share of searches among towel rail brands worldwide, from 42.9% to 44.2%.

  2. In September 2026, Brabantia lost share of searches among towel rail brands worldwide, from 15.7% to 13.2%.

  3. In September 2026, Yamazaki rose from 3rd to 2nd among towel rail brands worldwide.

  4. Estimated monthly branded searches for Umbra worldwide rose 40% over 12 measured months, from 50 to 70 in September 2026.

  5. Estimated monthly branded searches for Croydex worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

  6. Estimated monthly branded searches for Delta Faucet worldwide fell 17.7% over 12 measured months, from 110K to 90.5K in September 2026.

How are Kohler’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kohler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kohler
  • kohler generator

Do you work for Kohler? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kohler compete?

Kohler is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Transfer switch brands3rd of 528.5%Show ranking
Shower head brands1st of 829.7%Show ranking
Bathroom and tapware brands1st of 1033.8%Show ranking
Shower brands1st of 738.2%Show ranking
Tapware brands1st of 738.2%Show ranking
Hand shower brands1st of 539.4%Show ranking
Thermostatic shower brands1st of 539.4%Show ranking
Bathroom accessory brands1st of 943.4%Show ranking
Towel rail brands1st of 1044.2%Shown above
Generator brands7th of 73.7%Show ranking
Toilet brands1st of 656.6%Show ranking
Toilet seat brands1st of 769.1%Show ranking
Creator with pink hair and a pink jacket

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