Kohler vs Mayfair:Which is more popular?

Name: Kohler vs Mayfair: Which is searched more?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Kohler had more branded searches than Mayfair among toilet seat brands worldwide. Kohler had about 368,000 branded searches, while Mayfair had 720. Kohler made up 69.1% of all toilet seat brand searches we track, and Mayfair accounted for 0.14%. When we asked ChatGPT and Google AI Overviews about toilet seat brands, Kohler appeared in all five answers and Mayfair in three. Kohler was mentioned before Mayfair in every answer.

Among toilet seat brands worldwide in September 2026

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Top toilet seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Kohler appeared in all five answers. Mayfair was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Kohler was listed before Mayfair in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Kohler	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Bemis	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
Mayfair	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Toto	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Wirquin	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Croydex	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Euroshowers	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

Kohler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bemis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Mayfair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Toto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Wirquin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Croydex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Euroshowers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toilet seat brands

5 answers

Asked ChatGPT
“Which toilet seat brand should I buy?”
1. 1Bemis
2. 2Kohler
3. 3Mayfair
Asked ChatGPT
“What are the best toilet seat brands?”
1. 1Kohler
2. 2Bemis
3. 3Toto
4. 4Mayfair
Asked ChatGPT
“What's the best toilet seat brand for a standard toilet?”
1. 1Bemis
2. 2Kohler
3. 3Mayfair
Searched Google, AI Overview
“best toilet seat”
1. 1Kohler
2. 2Bemis
Searched Google, AI Overview
“soft close toilet seat”
1. 1Kohler
2. 2Bemis

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Kohler or Mayfair more popular in search?

This chart shows how often people search Google for Kohler and Mayfair by name. Each line represents a brand's share of searches for all seven toilet seat brands we track, month by month, from English-language searches worldwide.

Kohler and Mayfair among toilet seat brands worldwide, by month

Month	Kohler	Toto	Bemis	Wirquin	Croydex	Mayfair	Euroshowers
Oct 2025	64.8%	26%	5.8%	1.7%	1.4%	0.1%	0.1%
Nov 2025	65.5%	26.3%	4.8%	1.8%	1.4%	0.13%	0.07%
Dec 2025	61.4%	30.2%	4.5%	2%	1.7%	0.15%	0.07%
Jan 2026	62.2%	30%	4.6%	1.7%	1.4%	0.12%	0.07%
Feb 2026	61.9%	29.9%	4.6%	2%	1.4%	0.12%	0.08%
Mar 2026	62.2%	24.6%	10.2%	1.7%	1.1%	0.1%	0.08%
Apr 2026	65.4%	25.8%	5.9%	1.8%	0.96%	0.1%	0.07%
May 2026	60%	29%	8.1%	1.6%	1.1%	0.12%	0.08%
Jun 2026	60%	29%	8.1%	1.6%	1.1%	0.12%	0.08%
Jul 2026	61.7%	29.8%	5.6%	1.7%	1.1%	0.15%	0.08%
Aug 2026	66.6%	26.7%	4%	1.5%	0.98%	0.13%	0.09%
Sep 2026	69.1%	22.6%	5.1%	1.9%	1%	0.14%	0.11%

How has the Kohler and Mayfair comparison changed over the last 12 months?

3 findings

Kohler was ahead of Mayfair in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Kohler’s share of searches among toilet seat brands worldwide moved from 64.8% to 69.1%, and its estimated monthly branded searches held steady at 368K.
Across the 12 months ending September 2026, Mayfair’s share of searches among toilet seat brands worldwide moved from 0.1% to 0.14%, and its estimated monthly branded searches moved from 590 to 720.

How did search popularity change for toilet seat brands worldwide in September 2026?

2 changes

In September 2026, Kohler gained share of searches among toilet seat brands worldwide, from 66.6% to 69.1%.
Estimated monthly branded searches for Mayfair worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kohler’s and Mayfair’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.