Brandwave

How popular isMayfair?

In September 2026, people searched for Mayfair by name about 720 times worldwide, a 22% increase from the previous year. These searches made up 0.14% of all global toilet seat brand searches, placing Mayfair sixth out of seven brands. When we asked both ChatGPT and Google AI Overviews about toilet seat brands, Mayfair appeared in three of the five answers and was the third most recommended of the seven.

Search and AI answers in September 2026

Mayfair is the sixth most searched of 7 competitors and the third most recommended in AI answers.

  1. KohlerShare of searches 69.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. TotoShare of searches 22.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. BemisShare of searches 5.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  4. WirquinShare of searches 1.9%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. MayfairShare of searches 0.14%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

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Top toilet seat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Mayfair was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Mayfair is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kohler1st
  2. Bemis2nd
  3. Mayfair3rd
  4. Toto4th
  5. Wirquin–
  6. Croydex–
  7. Euroshowers–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kohler5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bemis5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mayfair3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Toto1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wirquin0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Croydex0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Euroshowers0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about toilet seat brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which toilet seat brands compete with Mayfair?

Mayfair against toilet seat brands worldwide, by month

Share of searches by month for Kohler, Toto, Bemis, Mayfair. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerTotoBemisWirquinCroydexMayfairEuroshowers
Oct 202564.8%26%5.8%1.7%1.4%0.1%0.1%
Nov 202565.5%26.3%4.8%1.8%1.4%0.13%0.07%
Dec 202561.4%30.2%4.5%2%1.7%0.15%0.07%
Jan 202662.2%30%4.6%1.7%1.4%0.12%0.07%
Feb 202661.9%29.9%4.6%2%1.4%0.12%0.08%
Mar 202662.2%24.6%10.2%1.7%1.1%0.1%0.08%
Apr 202665.4%25.8%5.9%1.8%0.96%0.1%0.07%
May 202660%29%8.1%1.6%1.1%0.12%0.08%
Jun 202660%29%8.1%1.6%1.1%0.12%0.08%
Jul 202661.7%29.8%5.6%1.7%1.1%0.15%0.08%
Aug 202666.6%26.7%4%1.5%0.98%0.13%0.09%
Sep 202669.1%22.6%5.1%1.9%1%0.14%0.11%

  1. 1.Kohler

    69.1%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +2.6 points.

  2. 2.Toto

    22.6%

    Held 2nd. 120K estimated branded searches, -18.4% vs prior month. Share -4.1 points.

  3. 3.Bemis

    5.1%

    Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +1.1 points.

  4. 4.Wirquin

    1.9%

    Held 4th. 9.9K estimated branded searches, +22.2% vs prior month. Share +0.4 points.

  5. 5.Croydex

    1%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Mayfair

    0.14%

    Held 6th. 720 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Euroshowers

    0.11%

    Held 7th. 590 estimated branded searches, +22.9% vs prior month. Share 0 points.

Compare popularity between Mayfair and its closest rivals

Every comparison with Mayfair

6 comparisons

How has branded search demand for Mayfair changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Mayfair worldwide rose from 590 to 720.
  • Across the 12 months ending September 2026, Mayfair rose from 7th to 6th among toilet seat brands worldwide.

How did search popularity change for toilet seat brands worldwide in September 2026?

5 changes

  1. In September 2026, Kohler gained share of searches among toilet seat brands worldwide, from 66.6% to 69.1%.

  2. In September 2026, Bemis gained share of searches among toilet seat brands worldwide, from 4% to 5.1%.

  3. In September 2026, Toto lost share of searches among toilet seat brands worldwide, from 26.7% to 22.6%.

  4. Estimated monthly branded searches for Mayfair worldwide rose 22% over 12 measured months, from 590 to 720 in September 2026.

  5. Estimated monthly branded searches for Croydex worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are Mayfair’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Mayfair’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • mayfair toilet seat

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How the Brand Demand Index is measured

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