Brandwave

How popular isKohler in search?

In August 2026, there were an estimated 368K branded searches for Kohler worldwide which held steady over the last 11 months. Kohler holds 8.2% estimated Share of Search among toilet seat brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Toto91%
  2. Kohler8.2%
  3. Bemis0.49%
  4. Wirquin0.18%
  5. Croydex0.12%
  6. Euroshowers0.01%
Kohler website (opens in a new tab)

Follow Kohler and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which toilet seat brands compete with Kohler?

Kohler against toilet seat brands worldwide, by month

Share of Search by month for Toto, Kohler. The figures are in the table below the chart.

View monthly share of search table
MonthTotoKohlerBemisWirquinCroydexEuroshowers
Oct 202590.7%8.2%0.73%0.22%0.18%0.01%
Nov 202590.8%8.2%0.6%0.22%0.18%<0.01%
Dec 202592.3%6.8%0.5%0.22%0.18%<0.01%
Jan 202690.8%8.2%0.6%0.22%0.18%<0.01%
Feb 202692.3%6.8%0.5%0.22%0.15%<0.01%
Mar 202691.8%6.8%1.1%0.18%0.12%<0.01%
Apr 202692.3%6.8%0.61%0.18%0.1%<0.01%
May 202693.4%5.6%0.76%0.15%0.1%<0.01%
Jun 202693.4%5.6%0.76%0.15%0.1%<0.01%
Jul 202692.3%6.8%0.61%0.18%0.12%<0.01%
Aug 202691%8.2%0.49%0.18%0.12%0.01%
Sep 2026——————

  1. 1.Toto

    91%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share -1.3 points.

  2. 2.Kohler

    8.2%

    Held 2nd. 368K estimated branded searches, +22.3% vs prior month. Share +1.4 points.

  3. 3.Bemis

    0.49%

    Held 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.1 points.

  4. 4.Wirquin

    0.18%

    Held 4th. 8.1K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.Croydex

    0.12%

    Held 5th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Euroshowers

    0.01%

    Held 6th. 480 estimated branded searches, +23.1% vs prior month. Share 0 points.

Compare search popularity between Kohler and its closest rivals

How has branded search demand for Kohler changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Kohler worldwide held steady at 368K.
  • Across the 11 months ending August 2026, Kohler’s estimated Share of Search among toilet seat brands worldwide peaked at 8.2% in August 2026 and was lowest at 5.6% in May 2026.

How did search popularity change for toilet seat brands worldwide in August 2026?

  1. In August 2026, Kohler gained estimated Share of Search among toilet seat brands worldwide, from 6.8% to 8.2%.

  2. In August 2026, Toto lost estimated Share of Search among toilet seat brands worldwide, from 92.3% to 91%.

  3. Estimated monthly branded searches for Croydex worldwide fell 33.3% over 11 measured months, from 8.1K to 5.4K in August 2026.

  4. Estimated monthly branded searches for Bemis worldwide fell 32.9% over 11 measured months, from 33.1K to 22.2K in August 2026.

  5. Estimated monthly branded searches for Euroshowers worldwide fell 18.6% over 11 measured months, from 590 to 480 in August 2026.

  6. Estimated monthly branded searches for Wirquin worldwide fell 18.2% over 11 measured months, from 9.9K to 8.1K in August 2026.

Where does Kohler compete?

Kohler is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Toilet brands2nd of 58.1%Show ranking
Toilet seat brands2nd of 68.2%Shown above
Shower brands1st of 550.7%Show ranking
Tapware brands1st of 550.7%Show ranking

How is Kohler measured?

Brandwave collects information about searches that people make online using Kohler’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kohler

Do you work for Kohler? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Kohler your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free