How popular isKohler?
In October 2026, people searched for Kohler by name about 599,000 times worldwide, about the same as the previous year. These searches made up 4.2% of all global bidet brand searches, placing Kohler fourth out of nine brands. When we asked both ChatGPT and Google AI Overviews about bidet brands, Kohler appeared in one of the five answers and was the seventh most recommended of the nine.
Kohler is the fourth most searched of 9 competitors and the seventh most recommended in the AI answers we collected.
- TotoShare of searches 47.2%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
TushyShare of searches 28.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th
Bio BidetShare of searches 9.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
KohlerShare of searches 4.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
Luxe BidetShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
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Top bidet brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Kohler was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Kohler is the seventh most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Luxe Bidet1st
Brondell1st- Toto3rd
Bio Bidet4th
Alpha Bidet5th
Tushy6th
Kohler7th
Coway–
Veken–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Brondell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bio Bidet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Luxe Bidet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Toto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Alpha Bidet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Tushy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Kohler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Veken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about bidet brands
5 answers
Asked ChatGPT
“What's the best bidet attachment?”
Asked ChatGPT
“Which bidet seat should I buy?”
Asked ChatGPT
“What are the best bidet brands?”
Searched Google, AI Overview
“bidet toilet seat”
Searched Google, AI Overview
“bidet attachment”
Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.
How often do people search for Kohler compared with other bidet brands worldwide?
Share of searches by month for Toto, Tushy, Bio Bidet, Kohler, Luxe Bidet, Brondell, Alpha Bidet. The figures are in the table below the chart.
View monthly share of searches table
| Month | Toto | Tushy | Bio Bidet | Kohler | Luxe Bidet | Brondell | Alpha Bidet | Coway | Veken |
|---|---|---|---|---|---|---|---|---|---|
| Nov 2025 | 43.9% | 30.8% | 8.8% | 3.9% | 4.8% | 4.8% | 1.7% | 0.73% | 0.52% |
| Dec 2025 | 35.9% | 37.7% | 8.8% | 3.2% | 7.2% | 3.9% | 2.1% | 0.73% | 0.52% |
| Jan 2026 | 42.9% | 30.8% | 8.6% | 3.8% | 7% | 3.8% | 1.7% | 0.92% | 0.51% |
| Feb 2026 | 43.7% | 30.9% | 8.7% | 3.9% | 5.8% | 3.9% | 1.7% | 0.88% | 0.42% |
| Mar 2026 | 42.7% | 36% | 7% | 3.1% | 5.7% | 3.1% | 1.3% | 0.71% | 0.34% |
| Apr 2026 | 48.8% | 28% | 8% | 3.5% | 5.3% | 3.5% | 1.5% | 0.81% | 0.48% |
| May 2026 | 43.4% | 30.4% | 8.7% | 3.9% | 5.8% | 4.7% | 1.7% | 0.88% | 0.52% |
| Jun 2026 | 47.5% | 27.2% | 7.8% | 3.5% | 6.3% | 4.2% | 1.8% | 1.2% | 0.46% |
| Jul 2026 | 47.2% | 27.1% | 7.7% | 4.2% | 6.3% | 4.2% | 1.8% | 0.95% | 0.56% |
| Aug 2026 | 46.3% | 26.5% | 9.3% | 4.1% | 6.2% | 4.1% | 1.8% | 1.2% | 0.55% |
| Sep 2026 | 39.7% | 34% | 7.9% | 4.3% | 6.5% | 4.3% | 1.9% | 0.98% | 0.47% |
| Oct 2026 | 47.2% | 28.1% | 9.4% | 4.2% | 4.2% | 3.4% | 2.3% | 0.78% | 0.37% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 47.2% | 60.5K | +49.4% | +7.5 points | |
| 2, held 2nd | 28.1% | 36K | +3.7% | -5.9 points | |
| 3, held 3rd | 9.4% | 12.1K | +49.4% | +1.5 points | |
| 4, moved from 6th to 4th | 4.2% | 5.4K | +22.7% | -0.1 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 4.2% | 5.4K | -18.2% | -2.3 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 3.4% | 4.4K | 0% | -0.9 pointsmoved from 5th to 6th | |
| 7, held 7th | 2.3% | 2.9K | +52.6% | +0.4 points | |
| 8, held 8th | 0.78% | 1K | 0% | -0.2 points | |
| 9, held 9th | 0.37% | 480 | 0% | -0.1 points |
1.Toto
47.2%
Held 1st. 60.5K estimated branded searches, +49.4% vs prior month. Share +7.5 points.
2.
Tushy28.1%
Held 2nd. 36K estimated branded searches, +3.7% vs prior month. Share -5.9 points.
9.4%
Held 3rd. 12.1K estimated branded searches, +49.4% vs prior month. Share +1.5 points.
4.
Kohler4.2%
Moved from 6th to 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share -0.1 points.
4.2%
Moved from 4th to 5th. 5.4K estimated branded searches, -18.2% vs prior month. Share -2.3 points.
6.
Brondell3.4%
Moved from 5th to 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.9 points.
2.3%
Held 7th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.4 points.
8.
Coway0.78%
Held 8th. 1K estimated branded searches, 0% vs prior month. Share -0.2 points.
9.
Veken0.37%
Held 9th. 480 estimated branded searches, 0% vs prior month. Share -0.1 points.
Kohler, Coway and Veken sell other things too, so only their searches that name this product count here, like “kohler bidet”.
Compare popularity between Kohler and its closest rivals
Every comparison with Kohler
40 comparisons
- Kohler vs Toto
- Delta Faucet vs Kohler
- Kohler vs Moen
- Champion Power Equipment vs Kohler
- Generac vs Kohler
- Honda Power Equipment vs Kohler
- Kohler vs Westinghouse
- Briggs & Stratton vs Kohler
- Grohe vs Kohler
- Bemis vs Kohler
- Cummins vs Kohler
- Kohler vs Waterpik
- Hansgrohe vs Kohler
- Duravit vs Kohler
- Kohler vs Wirquin
- Kohler vs Pulsar
- Joseph Joseph vs Kohler
- Bio Bidet vs Kohler
- Kohler vs Luxe Bidet
- Kohler vs Tushy
- Caroma vs Kohler
- American Standard vs Kohler
- Brondell vs Kohler
- Kohler vs Speakman
- Alpha Bidet vs Kohler
- Kohler vs Methven
- Amba vs Kohler
- Croydex vs Kohler
- Gatco vs Kohler
- Brabantia vs Kohler
- Eaton vs Kohler
- Kohler vs Umbra
- Coway vs Kohler
- Kohler vs Reliance Controls
- Kohler vs Mayfair
- ABB vs Kohler
- Euroshowers vs Kohler
- Kohler vs Veken
- Kohler vs Yamazaki
- InterDesign vs Kohler
How has branded search demand for Kohler changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending October 2026, estimated monthly branded searches for Kohler worldwide held steady, from 625K to 599K.
- Across the 12 months ending October 2026, Kohler’s share of searches among bidet brands worldwide peaked at 4.3% in September 2026 and was lowest at 3.1% in March 2026.
- Across the 12 months ending October 2026, Kohler rose from 6th to 4th among bidet brands worldwide.
How did search popularity change for bidet brands worldwide in October 2026?
6 changes
In October 2026, Toto gained share of searches among bidet brands worldwide, from 39.7% to 47.2%.

In October 2026, Bio Bidet gained share of searches among bidet brands worldwide, from 7.9% to 9.4%.

In October 2026, Tushy lost share of searches among bidet brands worldwide, from 34% to 28.1%.

In October 2026, Luxe Bidet lost share of searches among bidet brands worldwide, from 6.5% to 4.2%.

In October 2026, Brondell lost share of searches among bidet brands worldwide, from 4.3% to 3.4%.

In October 2026, Kohler rose from 6th to 4th among bidet brands worldwide.
How are Kohler’s branded searches counted?
25 search terms
Brandwave collects information about searches that people make online using Kohler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- kohler
- kohler basin mixer
- kohler bathroom accessories
- kohler bathroom accessory
- kohler bathroom faucet
- kohler bidet
- kohler generator
- kohler kitchen faucet
- kohler shower
- kohler shower head
- kohler shower mixer
- kohler shower system
- kohler shower valve
- kohler soap dispenser
- kohler taps
- kohler tapware
- kohler toilet
- kohler toilet brush
- kohler toilet roll holder
- kohler toilet seat
- kohler towel bar
- kohler towel rack
- kohler towel rail
- kohler towel warmer
- kohler transfer switch
Do you work for Kohler? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Kohler compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Generator brands | 4th of 8 | 6.3% | Show ranking |
| Tapware brands | 3rd of 8 | 22.7% | Show ranking |
| Toilet brands | 2nd of 5 | 26.8% | Show ranking |
| Shower brands | 2nd of 7 | 24.6% | Show ranking |
| Bidet brands | 4th of 9 | 4.2% | Shown above |
| Shower head brands | 3rd of 8 | 16.7% | Show ranking |
| Toilet seat brands | 2nd of 7 | 26.7% | Show ranking |
| Bathroom accessory brands | 1st of 9 | 26.7% | Show ranking |
| Transfer switch brands | 3rd of 5 | 16.1% | Show ranking |
| Towel rail brands | 1st of 8 | 31.6% | Show ranking |

Is Kohler your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.