Brandwave

Brondell vs Kohler:Which is more popular?

In October 2026, Kohler had more branded searches than Brondell among bidet brands worldwide. Kohler had about 5,400 branded searches, while Brondell had 4,400. Kohler made up 4.2% of all bidet brand searches we track, and Brondell accounted for 3.4%. When we asked ChatGPT and Google AI Overviews about bidet brands, Brondell appeared in four of the five answers and Kohler in one. Brondell was mentioned before Kohler in every answer that named either.

Among bidet brands worldwide in October 2026

Who do people search for more?

Kohler, about 23% more searches than Brondell

Kohler 5.4K searchesBrondell 4.4K searches

Who does AI mention more?

Brondell, mentioned in 4 of 5 answers, Kohler in 1

Brondell in 4 of 5Kohler in 1 of 5

Who does AI recommend more?

Brondell, named ahead of Kohler in 4 of 4 answers

Brondell first in 4Kohler never first

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Top bidet brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Brondell was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Kohler was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Brondell was listed before Kohler in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Luxe Bidet1st
  2. Brondell1st
  3. Toto3rd
  4. Bio Bidet4th
  5. Alpha Bidet5th
  6. Tushy6th
  7. Kohler7th
  8. Coway–
  9. Veken–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Brondell4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bio Bidet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Luxe Bidet3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Toto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Alpha Bidet2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Tushy1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Kohler1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coway0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Veken0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about bidet brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Is Brondell or Kohler more popular in search?

This chart shows how often people search Google for Brondell and Kohler by name. Each line represents a brand's share of searches for all nine bidet brands we track, month by month, from English-language searches worldwide.

Brondell and Kohler among bidet brands worldwide, by month

Share of searches by month for Kohler, Brondell. The figures are in the table below the chart.

View monthly share of searches table
MonthTotoTushyBio BidetKohlerLuxe BidetBrondellAlpha BidetCowayVeken
Nov 202543.9%30.8%8.8%3.9%4.8%4.8%1.7%0.73%0.52%
Dec 202535.9%37.7%8.8%3.2%7.2%3.9%2.1%0.73%0.52%
Jan 202642.9%30.8%8.6%3.8%7%3.8%1.7%0.92%0.51%
Feb 202643.7%30.9%8.7%3.9%5.8%3.9%1.7%0.88%0.42%
Mar 202642.7%36%7%3.1%5.7%3.1%1.3%0.71%0.34%
Apr 202648.8%28%8%3.5%5.3%3.5%1.5%0.81%0.48%
May 202643.4%30.4%8.7%3.9%5.8%4.7%1.7%0.88%0.52%
Jun 202647.5%27.2%7.8%3.5%6.3%4.2%1.8%1.2%0.46%
Jul 202647.2%27.1%7.7%4.2%6.3%4.2%1.8%0.95%0.56%
Aug 202646.3%26.5%9.3%4.1%6.2%4.1%1.8%1.2%0.55%
Sep 202639.7%34%7.9%4.3%6.5%4.3%1.9%0.98%0.47%
Oct 202647.2%28.1%9.4%4.2%4.2%3.4%2.3%0.78%0.37%

Kohler sells other things too, so only its searches that name this product count here, like “kohler bidet”.

How has branded search for Brondell and Kohler changed worldwide over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending October 2026: Kohler took it in October 2026.
  • Across the 12 months ending October 2026, Brondell’s share of searches among bidet brands worldwide moved from 4.8% to 3.4%, and its estimated monthly branded searches moved from 6.6K to 4.4K.
  • Across the 12 months ending October 2026, Kohler’s share of searches among bidet brands worldwide moved from 3.9% to 4.2%, and its estimated monthly branded searches held steady at 5.4K.

How did search popularity change for bidet brands worldwide in October 2026?

2 changes
  1. In October 2026, Brondell lost share of searches among bidet brands worldwide, from 4.3% to 3.4%.

  2. In October 2026, Kohler rose from 6th to 4th among bidet brands worldwide.

How are Brondell’s and Kohler’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Brondell’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Brondell

1 branded search term

  • brondell

Kohler

1 branded search term

  • kohler bidet

How the Brand Demand Index is measured

Other head-to-heads among bidet brands

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