Kohler vs Umbra:Which is more popular?
In September 2026, Kohler had more branded searches than Umbra among bathroom accessory brands worldwide. Kohler had about 368,000 branded searches, while Umbra had 940. Kohler made up 43.4% of all bathroom accessory brand searches we track, and Umbra accounted for 0.11%. When we asked ChatGPT and Google AI Overviews about bathroom accessory brands, Kohler appeared in three of the four answers and Umbra in two. Kohler was mentioned before Umbra in two out of three answers.
Who do people search for more?
Kohler, about 391 searches for every 1 for Umbra
Who does AI mention more?
Kohler, mentioned in 3 of 4 answers, Umbra in 2
Who does AI recommend more?
Kohler, named ahead of Umbra in 2 of 3 answers
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Top bathroom accessory brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Kohler was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Umbra was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Kohler was listed before Umbra in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kohler1st
Moen2nd
Yamazaki3rd
Umbra4th- Gatco5th
Brabantia–
Joseph Joseph–- InterDesign–
Croydex–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Moen3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Gatco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Umbra2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Yamazaki1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Joseph Joseph0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about bathroom accessory brands
4 answers
Asked ChatGPT
“Which bathroom accessory brand should I buy?”
Asked ChatGPT
“What are the best bathroom accessory brands?”
Asked ChatGPT
“What's the best bathroom accessory brand for modern bathroom storage?”
Searched Google, AI Overview
“bathroom accessory brands”
- 1Moen
- 1
Searched Google, AI Overview
“bathroom storage accessories”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.
Is Kohler or Umbra more popular in search?
This chart shows how often people search Google for Kohler and Umbra by name. Each line represents a brand's share of searches for all nine bathroom accessory brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Kohler, Umbra. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kohler | Yamazaki | Brabantia | Joseph Joseph | Moen | InterDesign | Croydex | Gatco | Umbra |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43% | 15.8% | 10.6% | 15.8% | 12.9% | 0.77% | 0.95% | 0.22% | 0.1% |
| Nov 2025 | 39.3% | 17.6% | 11.8% | 17.6% | 11.8% | 0.71% | 0.87% | 0.2% | 0.1% |
| Dec 2025 | 36.3% | 19.9% | 10.9% | 19.9% | 10.9% | 0.65% | 0.98% | 0.23% | 0.11% |
| Jan 2026 | 40.6% | 14.9% | 12.1% | 18.2% | 12.1% | 0.73% | 0.89% | 0.21% | 0.1% |
| Feb 2026 | 37.4% | 16.8% | 13.7% | 16.8% | 13.7% | 0.67% | 0.82% | 0.24% | 0.09% |
| Mar 2026 | 40.9% | 15% | 15% | 15% | 12.2% | 0.73% | 0.73% | 0.21% | 0.11% |
| Apr 2026 | 40.8% | 18.3% | 12.2% | 15% | 12.2% | 0.73% | 0.6% | 0.21% | 0.09% |
| May 2026 | 37.4% | 16.8% | 16.8% | 13.7% | 13.7% | 0.82% | 0.67% | 0.24% | 0.11% |
| Jun 2026 | 39.6% | 17.8% | 11.9% | 14.5% | 14.5% | 0.71% | 0.71% | 0.25% | 0.09% |
| Jul 2026 | 38.6% | 17.3% | 14.1% | 14.1% | 14.1% | 0.69% | 0.69% | 0.24% | 0.1% |
| Aug 2026 | 41% | 15% | 15% | 15% | 12.3% | 0.74% | 0.6% | 0.21% | 0.11% |
| Sep 2026 | 43.4% | 15.9% | 13% | 13% | 13% | 0.78% | 0.64% | 0.22% | 0.11% |
How has the Kohler and Umbra comparison changed over the last 12 months?
3 findings
- Kohler was ahead of Umbra in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Kohler’s share of searches among bathroom accessory brands worldwide moved from 43% to 43.4%, and its estimated monthly branded searches held steady at 368K.
- Across the 12 months ending September 2026, Umbra’s share of searches among bathroom accessory brands worldwide moved from 0.1% to 0.11%, and its estimated monthly branded searches moved from 870 to 940.
How did search popularity change for bathroom accessory brands worldwide in September 2026?
1 change
In September 2026, Kohler gained share of searches among bathroom accessory brands worldwide, from 41% to 43.4%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Kohler’s and Umbra’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among bathroom accessory brands
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