Brandwave

How popular isInterDesign in search?

In August 2026, there were an estimated 6.6K branded searches for InterDesign worldwide which held steady over the last 11 months. InterDesign holds 1.2% estimated Share of Search among bathroom accessory brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Brabantia24.5%
  2. Joseph Joseph24.5%
  3. Umbra24.5%
  4. Yamazaki24.5%
  5. InterDesign1.2%
  6. Croydex0.98%
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Which bathroom accessory brands compete with InterDesign?

InterDesign against bathroom accessory brands worldwide, by month

Share of Search by month for Brabantia, Joseph Joseph, Umbra, Yamazaki, InterDesign. The figures are in the table below the chart.

View monthly share of search table
MonthBrabantiaJoseph JosephUmbraYamazakiInterDesignCroydex
Oct 202516.8%25%30.5%25%1.2%1.5%
Nov 202517.8%26.6%26.6%26.6%1.1%1.3%
Dec 202515.9%29%23.7%29%0.95%1.4%
Jan 202619.7%29.5%24.1%24.1%1.2%1.4%
Feb 202620.9%25.6%25.6%25.6%1%1.3%
Mar 202624.4%24.4%24.4%24.4%1.2%1.2%
Apr 202619.7%24.2%24.2%29.6%1.2%0.97%
May 20267.1%5.8%79.3%7.1%0.35%0.29%
Jun 202618.8%22.9%28%28%1.1%1.1%
Jul 202623.1%23.1%23.1%28.4%1.1%1.1%
Aug 202624.5%24.5%24.5%24.5%1.2%0.98%
Sep 2026——————

  1. 1.Brabantia

    24.5%

    Moved from 2nd to 1st. 135K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  2. 2.Joseph Joseph

    24.5%

    Moved from 3rd to 2nd. 135K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  3. 3.Umbra

    24.5%

    Moved from 4th to 3rd. 135K estimated branded searches, +22.7% vs prior month. Share +1.3 points.

  4. 4.Yamazaki

    24.5%

    Moved from 1st to 4th. 135K estimated branded searches, 0% vs prior month. Share -3.9 points.

  5. 5.InterDesign

    1.2%

    Moved from 6th to 5th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  6. 6.Croydex

    0.98%

    Moved from 5th to 6th. 5.4K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare search popularity between InterDesign and its closest rivals

How has branded search demand for InterDesign changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for InterDesign worldwide held steady at 6.6K.
  • Across the 11 months ending August 2026, InterDesign rose from 6th to 5th among bathroom accessory brands worldwide.

How did search popularity change for bathroom accessory brands worldwide in August 2026?

  1. In August 2026, Brabantia overtook Yamazaki to take the highest estimated Share of Search among bathroom accessory brands worldwide, at 24.5%.

  2. In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among bathroom accessory brands worldwide, at 24.5%.

  3. In August 2026, Umbra overtook Yamazaki to rank 3rd among bathroom accessory brands worldwide, at 24.5%.

  4. In August 2026, Yamazaki lost estimated Share of Search among bathroom accessory brands worldwide, from 28.4% to 24.5%.

  5. InterDesign’s estimated Share of Search among bathroom accessory brands worldwide has gained ground for 3 months in a row, from 0.35% to 1.2% in August 2026.

  6. In August 2026, Croydex fell from 5th to 6th among bathroom accessory brands worldwide.

Where does InterDesign compete?

InterDesign is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Bathroom accessory brands5th of 61.2%Shown above
Towel rail brands5th of 61.6%Show ranking

How is InterDesign measured?

Brandwave collects information about searches that people make online using InterDesign’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • interdesign

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How the Brand Demand Index is measured

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