InterDesign vs Joseph Joseph:Which is more popular by branded search?

Name: InterDesign vs Joseph Joseph: Which is more popular by branded search?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In August 2026, Joseph Joseph had more branded searches than InterDesign among bathroom accessory brands worldwide. Joseph Joseph was estimated to have 135K branded searches compared to InterDesign’s 6.6K, and held a 24.5% Share of Search versus InterDesign’s 1.2%. These are worldwide searches for English-language branded terms.

Share of Search among bathroom accessory brands worldwide in August 2026Which is more popular in search, InterDesign or Joseph Joseph?

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Which is more popular in search, InterDesign or Joseph Joseph?

Compare the bathroom accessory brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

InterDesign and Joseph Joseph among bathroom accessory brands worldwide, by month

Month	Brabantia	Joseph Joseph	Umbra	Yamazaki	InterDesign	Croydex
Oct 2025	16.8%	25%	30.5%	25%	1.2%	1.5%
Nov 2025	17.8%	26.6%	26.6%	26.6%	1.1%	1.3%
Dec 2025	15.9%	29%	23.7%	29%	0.95%	1.4%
Jan 2026	19.7%	29.5%	24.1%	24.1%	1.2%	1.4%
Feb 2026	20.9%	25.6%	25.6%	25.6%	1%	1.3%
Mar 2026	24.4%	24.4%	24.4%	24.4%	1.2%	1.2%
Apr 2026	19.7%	24.2%	24.2%	29.6%	1.2%	0.97%
May 2026	7.1%	5.8%	79.3%	7.1%	0.35%	0.29%
Jun 2026	18.8%	22.9%	28%	28%	1.1%	1.1%
Jul 2026	23.1%	23.1%	23.1%	28.4%	1.1%	1.1%
Aug 2026	24.5%	24.5%	24.5%	24.5%	1.2%	0.98%
Sep 2026	—	—	—	—	—	—

How has the InterDesign and Joseph Joseph comparison changed over the last 12 months?

3 findings

Joseph Joseph was ahead of InterDesign in every measured month of the 11 months ending August 2026.
Across the 11 months ending August 2026, InterDesign’s estimated Share of Search among bathroom accessory brands worldwide held steady at 1.2%, and its estimated monthly branded searches held steady at 6.6K.
Across the 11 months ending August 2026, Joseph Joseph’s estimated Share of Search among bathroom accessory brands worldwide moved from 25% to 24.5%, and its estimated monthly branded searches held steady at 135K.

How did search popularity change for bathroom accessory brands worldwide in August 2026?

2 changes

In August 2026, Joseph Joseph overtook Yamazaki to rank 2nd among bathroom accessory brands worldwide, at 24.5%.
InterDesign’s estimated Share of Search among bathroom accessory brands worldwide has gained ground for 3 months in a row, from 0.35% to 1.2% in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using InterDesign’s and Joseph Joseph’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.