Brandwave

Joseph Joseph vs Kohler:Which is more popular?

In September 2026, Kohler had more branded searches than Joseph Joseph among bathroom accessory brands worldwide. Kohler had about 368,000 branded searches, while Joseph Joseph had 110,000. Kohler made up 43.4% of all bathroom accessory brand searches we track, and Joseph Joseph accounted for 13%. When we asked ChatGPT and Google AI Overviews about bathroom accessory brands, Kohler appeared in three of the four answers and Joseph Joseph in none.

Among bathroom accessory brands worldwide in September 2026

Who do people search for more?

Kohler, about 3 searches for every 1 for Joseph Joseph

Kohler 368K searchesJoseph Joseph 110K searches

Who does AI mention more?

Kohler, mentioned in 3 of 4 answers, Joseph Joseph in 0

Kohler in 3 of 4Joseph Joseph in 0 of 4

Who does AI recommend more?

Kohler, the only one of the two named

Kohler first in 3Joseph Joseph never named

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Top bathroom accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kohler was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Joseph Joseph did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kohler1st
  2. Moen2nd
  3. Yamazaki3rd
  4. Umbra4th
  5. Gatco5th
  6. Brabantia–
  7. Joseph Joseph–
  8. InterDesign–
  9. Croydex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moen3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gatco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Umbra2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yamazaki1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Joseph Joseph0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bathroom accessory brands

4 answers

  • Asked ChatGPT

    “Which bathroom accessory brand should I buy?”

    1. 1Moen
    2. 2Kohler
    3. 3Gatco

  • Asked ChatGPT

    “What are the best bathroom accessory brands?”

    1. 1Kohler
    2. 2Moen
    3. 3Gatco
    4. 4Umbra

  • Asked ChatGPT

    “What's the best bathroom accessory brand for modern bathroom storage?”

    1. 1Yamazaki
    2. 2Umbra
    3. 3Kohler

  • Searched Google, AI Overview

    “bathroom accessory brands”

    1. 1Moen

  • Searched Google, AI Overview

    “bathroom storage accessories”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Joseph Joseph or Kohler more popular in search?

This chart shows how often people search Google for Joseph Joseph and Kohler by name. Each line represents a brand's share of searches for all nine bathroom accessory brands we track, month by month, from English-language searches worldwide.

Joseph Joseph and Kohler among bathroom accessory brands worldwide, by month

Share of searches by month for Kohler, Joseph Joseph. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerYamazakiBrabantiaJoseph JosephMoenInterDesignCroydexGatcoUmbra
Oct 202543%15.8%10.6%15.8%12.9%0.77%0.95%0.22%0.1%
Nov 202539.3%17.6%11.8%17.6%11.8%0.71%0.87%0.2%0.1%
Dec 202536.3%19.9%10.9%19.9%10.9%0.65%0.98%0.23%0.11%
Jan 202640.6%14.9%12.1%18.2%12.1%0.73%0.89%0.21%0.1%
Feb 202637.4%16.8%13.7%16.8%13.7%0.67%0.82%0.24%0.09%
Mar 202640.9%15%15%15%12.2%0.73%0.73%0.21%0.11%
Apr 202640.8%18.3%12.2%15%12.2%0.73%0.6%0.21%0.09%
May 202637.4%16.8%16.8%13.7%13.7%0.82%0.67%0.24%0.11%
Jun 202639.6%17.8%11.9%14.5%14.5%0.71%0.71%0.25%0.09%
Jul 202638.6%17.3%14.1%14.1%14.1%0.69%0.69%0.24%0.1%
Aug 202641%15%15%15%12.3%0.74%0.6%0.21%0.11%
Sep 202643.4%15.9%13%13%13%0.78%0.64%0.22%0.11%

How has the Joseph Joseph and Kohler comparison changed over the last 12 months?

3 findings

How did search popularity change for bathroom accessory brands worldwide in September 2026?

3 changes

  1. In September 2026, Yamazaki overtook Brabantia and Joseph Joseph to rank 2nd among bathroom accessory brands worldwide, with 15.9% of the searches.

  2. In September 2026, Kohler gained share of searches among bathroom accessory brands worldwide, from 41% to 43.4%.

  3. In September 2026, Joseph Joseph lost share of searches among bathroom accessory brands worldwide, from 15% to 13%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Joseph Joseph’s and Kohler’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Joseph Joseph

1 branded search term

  • joseph joseph

Kohler

1 branded search term

  • kohler

How the Brand Demand Index is measured

Other head-to-heads among bathroom accessory brands

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