Brandwave

How popular isKohler?

In September 2026, people searched for Kohler by name about 395,000 times worldwide, about the same as the previous year. These searches made up 43.4% of all global bathroom accessory brand searches, placing Kohler first out of nine brands. When we asked both ChatGPT and Google AI Overviews about bathroom accessory brands, Kohler appeared in three of the four answers and was the most recommended of the nine.

Search and AI answers in September 2026

Kohler is the most searched of 9 competitors and the most recommended in AI answers.

  1. KohlerShare of searches 43.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  2. YamazakiShare of searches 15.9%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  3. BrabantiaShare of searches 13%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. Joseph JosephShare of searches 13%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. MoenShare of searches 13%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd

+4 more

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Top bathroom accessory brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Kohler was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Kohler is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kohler1st
  2. Moen2nd
  3. Yamazaki3rd
  4. Umbra4th
  5. Gatco5th
  6. Brabantia–
  7. Joseph Joseph–
  8. InterDesign–
  9. Croydex–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kohler3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Moen3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gatco2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Umbra2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Yamazaki1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Brabantia0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Joseph Joseph0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • InterDesign0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Croydex0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about bathroom accessory brands

4 answers

  • Asked ChatGPT

    “Which bathroom accessory brand should I buy?”

    1. 1Moen
    2. 2Kohler
    3. 3Gatco

  • Asked ChatGPT

    “What are the best bathroom accessory brands?”

    1. 1Kohler
    2. 2Moen
    3. 3Gatco
    4. 4Umbra

  • Asked ChatGPT

    “What's the best bathroom accessory brand for modern bathroom storage?”

    1. 1Yamazaki
    2. 2Umbra
    3. 3Kohler

  • Searched Google, AI Overview

    “bathroom accessory brands”

    1. 1Moen

  • Searched Google, AI Overview

    “bathroom storage accessories”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Which bathroom accessory brands compete with Kohler?

Kohler against bathroom accessory brands worldwide, by month

Share of searches by month for Kohler, Yamazaki, Brabantia, Joseph Joseph, Moen. The figures are in the table below the chart.

View monthly share of searches table
MonthKohlerYamazakiBrabantiaJoseph JosephMoenInterDesignCroydexGatcoUmbra
Oct 202543%15.8%10.6%15.8%12.9%0.77%0.95%0.22%0.1%
Nov 202539.3%17.6%11.8%17.6%11.8%0.71%0.87%0.2%0.1%
Dec 202536.3%19.9%10.9%19.9%10.9%0.65%0.98%0.23%0.11%
Jan 202640.6%14.9%12.1%18.2%12.1%0.73%0.89%0.21%0.1%
Feb 202637.4%16.8%13.7%16.8%13.7%0.67%0.82%0.24%0.09%
Mar 202640.9%15%15%15%12.2%0.73%0.73%0.21%0.11%
Apr 202640.8%18.3%12.2%15%12.2%0.73%0.6%0.21%0.09%
May 202637.4%16.8%16.8%13.7%13.7%0.82%0.67%0.24%0.11%
Jun 202639.6%17.8%11.9%14.5%14.5%0.71%0.71%0.25%0.09%
Jul 202638.6%17.3%14.1%14.1%14.1%0.69%0.69%0.24%0.1%
Aug 202641%15%15%15%12.3%0.74%0.6%0.21%0.11%
Sep 202643.4%15.9%13%13%13%0.78%0.64%0.22%0.11%

  1. 1.Kohler

    43.4%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +2.4 points.

  2. 2.Yamazaki

    15.9%

    Moved from 4th to 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.9 points.

  3. 3.Brabantia

    13%

    Moved from 2nd to 3rd. 110K estimated branded searches, -18.5% vs prior month. Share -2.1 points.

  4. 4.Joseph Joseph

    13%

    Moved from 3rd to 4th. 110K estimated branded searches, -18.5% vs prior month. Share -2.1 points.

  5. 5.Moen

    13%

    Held 5th. 110K estimated branded searches, 0% vs prior month. Share +0.7 points.

  6. 6.InterDesign

    0.78%

    Held 6th. 6.6K estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Croydex

    0.64%

    Held 7th. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.Gatco

    0.22%

    Held 8th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Umbra

    0.11%

    Held 9th. 940 estimated branded searches, -2.1% vs prior month. Share 0 points.

Compare popularity between Kohler and its closest rivals

Every comparison with Kohler

35 comparisons

How has branded search demand for Kohler changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Kohler worldwide held steady at 395K.
  • Across the 12 months ending September 2026, Kohler’s share of searches among bathroom accessory brands worldwide peaked at 43.4% in September 2026 and was lowest at 36.3% in December 2025.

How did search popularity change for bathroom accessory brands worldwide in September 2026?

6 changes

  1. In September 2026, Yamazaki overtook Brabantia and Joseph Joseph to rank 2nd among bathroom accessory brands worldwide, with 15.9% of the searches.

  2. In September 2026, Kohler gained share of searches among bathroom accessory brands worldwide, from 41% to 43.4%.

  3. In September 2026, Moen gained share of searches among bathroom accessory brands worldwide, from 12.3% to 13%.

  4. In September 2026, Brabantia lost share of searches among bathroom accessory brands worldwide, from 15% to 13%.

  5. In September 2026, Joseph Joseph lost share of searches among bathroom accessory brands worldwide, from 15% to 13%.

  6. Estimated monthly branded searches for Croydex worldwide fell 33.3% over 12 measured months, from 8.1K to 5.4K in September 2026.

How are Kohler’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Kohler’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kohler
  • kohler generator

Do you work for Kohler? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Kohler compete?

Kohler is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Transfer switch brands3rd of 528.5%Show ranking
Shower head brands1st of 829.7%Show ranking
Bathroom and tapware brands1st of 1033.8%Show ranking
Shower brands1st of 738.2%Show ranking
Tapware brands1st of 738.2%Show ranking
Hand shower brands1st of 539.4%Show ranking
Thermostatic shower brands1st of 539.4%Show ranking
Bathroom accessory brands1st of 943.4%Shown above
Towel rail brands1st of 1044.2%Show ranking
Generator brands7th of 73.7%Show ranking
Toilet brands1st of 656.6%Show ranking
Toilet seat brands1st of 769.1%Show ranking
Creator with pink hair and a pink jacket

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