Brandwave

How popular isHonda Power Equipment?

In September 2026, people searched for Honda Power Equipment by name about 262,000 times worldwide, a 13.2% increase from the previous year. These searches made up 18.4% of all global generator brand searches, placing Honda Power Equipment third out of seven brands. When we asked both ChatGPT and Google AI Overviews about generator brands, Honda Power Equipment appeared in all answers and was the second most recommended of the seven.

Search and AI answers in September 2026

Honda Power Equipment is the third most searched of 7 competitors and the second most recommended in AI answers.

  1. CumminsShare of searches 33.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th
  2. GeneracShare of searches 18.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Honda Power EquipmentShare of searches 18.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  4. WestinghouseShare of searches 15%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  5. Briggs & StrattonShare of searches 5.6%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th

+2 more

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Top generator brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Honda Power Equipment appeared in all four answers. Honda Power Equipment is the second most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Generac1st
  2. Honda Power Equipment2nd
  3. Kohler3rd
  4. Westinghouse4th
  5. Cummins5th
  6. Champion Power Equipment6th
  7. Briggs & Stratton7th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Generac4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Honda Power Equipment4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Westinghouse3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Champion Power Equipment3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Kohler3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Cummins2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Briggs & Stratton2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers

See every answer about generator brands

4 answers

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which generator brands compete with Honda Power Equipment?

Honda Power Equipment against generator brands worldwide, by month

Share of searches by month for Cummins, Generac, Honda Power Equipment, Westinghouse, Briggs & Stratton, Champion Power Equipment, Kohler. The figures are in the table below the chart.

View monthly share of searches table
MonthCumminsGeneracHonda Power EquipmentWestinghouseBriggs & StrattonChampion Power EquipmentKohler
Oct 202533.5%18.4%15%18.4%5.9%5.2%3.7%
Nov 202535.3%15.8%15.8%19.4%5.1%5.5%3.2%
Dec 202538.7%17.3%14.3%17.3%3.9%5%3.5%
Jan 202622.7%34%18.6%10.2%3.3%7.6%3.7%
Feb 202636.6%20.1%13.5%16.4%4.5%4.8%4%
Mar 202634.1%18.7%15.2%15.2%7.7%5.3%3.8%
Apr 202636.7%13.5%13.5%16.4%12.4%4.1%3.3%
May 202635.4%13%15.8%15.8%13.3%4%2.6%
Jun 202634.2%18.8%15.3%15.3%8.9%4.5%3.1%
Jul 202632.8%22%14.7%14.7%7%5.1%3.6%
Aug 202631.9%21.4%17.5%14.2%5.6%5.9%3.5%
Sep 202633.6%18.4%18.4%15%5.6%5.3%3.7%

  1. 1.Cummins

    33.6%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Generac

    18.4%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -3 points.

  3. 3.Honda Power Equipment

    18.4%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +0.9 points.

  4. 4.Westinghouse

    15%

    Held 4th. 110K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Briggs & Stratton

    5.6%

    Moved from 6th to 5th. 41.2K estimated branded searches, -4.2% vs prior month. Share +0.1 points.

  6. 6.Champion Power Equipment

    5.3%

    Moved from 5th to 6th. 38.5K estimated branded searches, -16.1% vs prior month. Share -0.7 points.

  7. 7.Kohler

    3.7%

    Held 7th. 27.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare popularity between Honda Power Equipment and its closest rivals

Every comparison with Honda Power Equipment

34 comparisons

How has branded search demand for Honda Power Equipment changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Honda Power Equipment worldwide rose from 232K to 262K.
  • Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among generator brands worldwide increased from 15% to 18.4%.
  • Across the 12 months ending September 2026, Honda Power Equipment’s share of searches among generator brands worldwide peaked at 18.6% in January 2026 and was lowest at 13.5% in February 2026.
  • Across the 12 months ending September 2026, Honda Power Equipment rose from 4th to 3rd among generator brands worldwide.

How did search popularity change for generator brands worldwide in September 2026?

6 changes

  1. In September 2026, Cummins gained share of searches among generator brands worldwide, from 31.9% to 33.6%.

  2. In September 2026, Honda Power Equipment gained share of searches among generator brands worldwide, from 17.5% to 18.4%.

  3. In September 2026, Westinghouse gained share of searches among generator brands worldwide, from 14.2% to 15%.

  4. In September 2026, Generac lost share of searches among generator brands worldwide, from 21.4% to 18.4%.

  5. In September 2026, Champion Power Equipment lost share of searches among generator brands worldwide, from 5.9% to 5.3%.

  6. In September 2026, Briggs & Stratton rose from 6th to 5th among generator brands worldwide.

How are Honda Power Equipment’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Honda Power Equipment’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • honda generator
  • honda inverter generator
  • honda lawn mower
  • honda mower
  • honda plate compactor
  • honda power equipment
  • honda pressure washer
  • honda push mower
  • honda snow blower

How the Brand Demand Index is measured

Who owns Honda Power Equipment?

Honda Power Equipment is owned by Honda. Brandwave also tracks Honda, Acura, Honda ATV, Honda Marine and Honda Scooters, owned by the same company, worldwide.

Do you work for Honda Power Equipment? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Honda Power Equipment compete?

Honda Power Equipment is ranked in 12 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Power washer brands6th of 92.5%Show ranking
Push mower brands5th of 72.8%Show ranking
Plate compactor brands4th of 82.1%Show ranking
Garden machinery brands5th of 62.7%Show ranking
Riding lawn mower brands6th of 83.2%Show ranking
Lawn mower brands4th of 83.6%Show ranking
Walk behind mower brands4th of 54.6%Show ranking
Snow blower brands3rd of 95.5%Show ranking
Portable generator brands2nd of 713.6%Show ranking
Generator brands3rd of 718.4%Shown above
Inverter generator brands2nd of 626.5%Show ranking
Generator accessories1st of 534.2%Show ranking
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