Brandwave

ECHO vs Honda Power Equipment:Which is more popular?

In September 2026, ECHO and Honda Power Equipment were level in searches among garden machinery brands worldwide, with an estimated 53.3K versus 51.8K branded searches, at 5.6% and 5.4% of the total. When we asked ChatGPT and Google AI Overviews about garden machinery brands, Honda Power Equipment appeared in one of the four answers and ECHO in none.

Among garden machinery brands worldwide in September 2026

Who do people search for more?

ECHO and Honda Power Equipment are searched for about as often as each other.

ECHO 53.3K searchesHonda Power Equipment 51.8K searches

Who does AI mention more?

Honda Power Equipment, mentioned in 1 of 4 answers, ECHO in 0

Honda Power Equipment in 1 of 4ECHO in 0 of 4

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Top garden machinery brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Honda Power Equipment was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. ECHO did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Husqvarna2nd
  3. Ryobi3rd
  4. Makita4th
  5. Honda Power Equipment5th
  6. Milwaukee–
  7. DeWalt–
  8. ECHO–
  9. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stihl3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Husqvarna2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Honda Power Equipment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • ECHO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Greenworks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about garden machinery brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is ECHO or Honda Power Equipment more popular in search?

This chart shows how often people search Google for ECHO and Honda Power Equipment by name. Each line represents a brand's share of searches for all nine garden machinery brands we track, month by month, from English-language searches worldwide.

ECHO and Honda Power Equipment among garden machinery brands worldwide, by month

Share of searches by month for ECHO, Honda Power Equipment. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlRyobiHusqvarnaMilwaukeeDeWaltECHOHonda Power EquipmentGreenworksMakita
Oct 202535.5%16.9%14%10.5%5.3%6.1%4.7%4%3%
Nov 202534.8%19.6%12.3%12.3%4.6%6.3%3.6%3.8%2.7%
Dec 202536.8%16.9%13.5%12.1%5.5%6.3%3.2%2.9%2.9%
Jan 202638.7%14.6%15.7%9.6%4.6%6.5%4.4%2.6%3.3%
Feb 202637%13.7%14.4%8.6%5%7.1%7.1%3.6%3.4%
Mar 202630.2%16.4%17.2%8.7%5.8%5.9%7.4%4.5%3.8%
Apr 202630.2%19.3%15.2%9%5.7%5.2%7.2%5%3.3%
May 202627.6%20.1%14.4%9.9%5.9%4.8%7.5%6.3%3.4%
Jun 202629.2%20.9%13.8%9.9%6.3%4.9%6.6%5%3.5%
Jul 202627.3%22.3%15.1%9.2%6.2%5.4%6.4%5%3%
Aug 202629.9%19.9%14.8%9.7%6.1%5.6%6.3%4.9%3%
Sep 202631.8%19.6%14.3%10%5.8%5.6%5.4%4.4%3.2%

Honda Power Equipment sells other things too, so only its searches that name this product count here, like “honda chainsaw”.

How has the ECHO and Honda Power Equipment comparison changed over the last 12 months?

3 findings

How did search popularity change for garden machinery brands worldwide in September 2026?

2 changes
  1. In September 2026, Honda Power Equipment lost share of searches among garden machinery brands worldwide, from 6.3% to 5.4%.

  2. ECHO’s share of searches among garden machinery brands worldwide has gained ground for 3 months in a row, from 4.9% to 5.6% in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using ECHO’s and Honda Power Equipment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

ECHO

3 branded search terms

  • echo chainsaw
  • echo lawn mower
  • echo leaf blower

Honda Power Equipment

3 branded search terms

  • honda chainsaw
  • honda hedge trimmer
  • honda lawn mower

How the Brand Demand Index is measured

Other head-to-heads among garden machinery brands

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