Milwaukee vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than Milwaukee among garden machinery brands worldwide. Stihl had about 304,000 branded searches, while Milwaukee had 95,800. Stihl made up 31.8% of all garden machinery brand searches we track, and Milwaukee accounted for 10%. When we asked ChatGPT and Google AI Overviews about garden machinery brands, Stihl appeared in three of the four answers and Milwaukee in none.
Who do people search for more?
Stihl, about 3 searches for every 1 for Milwaukee
Who does AI mention more?
Stihl, mentioned in 3 of 4 answers, Milwaukee in 0
Who does AI recommend more?
Stihl, the only one of the two named
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Top garden machinery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Stihl was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Milwaukee did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stihl1st
Husqvarna2nd
Ryobi3rd
Makita4th
Honda Power Equipment5th
Milwaukee–
DeWalt–
ECHO–
Greenworks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ryobi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Stihl3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Husqvarna2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Honda Power Equipment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ECHO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Greenworks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about garden machinery brands
4 answers
Asked ChatGPT
“Which garden machinery brand should I buy?”
Asked ChatGPT
“What are the best garden machinery brands?”
Asked ChatGPT
“What's the best garden machinery brand for a home garden?”
Searched Google, AI Overview
“garden power tools”
Searched Google, AI Overview
“lawn and garden equipment”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Milwaukee or Stihl more popular in search?
This chart shows how often people search Google for Milwaukee and Stihl by name. Each line represents a brand's share of searches for all nine garden machinery brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Stihl, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Ryobi | Husqvarna | Milwaukee | DeWalt | ECHO | Honda Power Equipment | Greenworks | Makita |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 16.9% | 14% | 10.5% | 5.3% | 6.1% | 4.7% | 4% | 3% |
| Nov 2025 | 34.8% | 19.6% | 12.3% | 12.3% | 4.6% | 6.3% | 3.6% | 3.8% | 2.7% |
| Dec 2025 | 36.8% | 16.9% | 13.5% | 12.1% | 5.5% | 6.3% | 3.2% | 2.9% | 2.9% |
| Jan 2026 | 38.7% | 14.6% | 15.7% | 9.6% | 4.6% | 6.5% | 4.4% | 2.6% | 3.3% |
| Feb 2026 | 37% | 13.7% | 14.4% | 8.6% | 5% | 7.1% | 7.1% | 3.6% | 3.4% |
| Mar 2026 | 30.2% | 16.4% | 17.2% | 8.7% | 5.8% | 5.9% | 7.4% | 4.5% | 3.8% |
| Apr 2026 | 30.2% | 19.3% | 15.2% | 9% | 5.7% | 5.2% | 7.2% | 5% | 3.3% |
| May 2026 | 27.6% | 20.1% | 14.4% | 9.9% | 5.9% | 4.8% | 7.5% | 6.3% | 3.4% |
| Jun 2026 | 29.2% | 20.9% | 13.8% | 9.9% | 6.3% | 4.9% | 6.6% | 5% | 3.5% |
| Jul 2026 | 27.3% | 22.3% | 15.1% | 9.2% | 6.2% | 5.4% | 6.4% | 5% | 3% |
| Aug 2026 | 29.9% | 19.9% | 14.8% | 9.7% | 6.1% | 5.6% | 6.3% | 4.9% | 3% |
| Sep 2026 | 31.8% | 19.6% | 14.3% | 10% | 5.8% | 5.6% | 5.4% | 4.4% | 3.2% |
Stihl and Milwaukee sell other things too, so only their searches that name this product count here, like “stihl chainsaw”.
How has the Milwaukee and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among garden machinery brands worldwide moved from 10.5% to 10%, and its estimated monthly branded searches held steady at 95.8K.
- Across the 12 months ending September 2026, Stihl’s share of searches among garden machinery brands worldwide moved from 35.5% to 31.8%, and its estimated monthly branded searches moved from 323K to 304K.
How did search popularity change for garden machinery brands worldwide in September 2026?
1 change
In September 2026, Stihl gained share of searches among garden machinery brands worldwide, from 29.9% to 31.8%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Milwaukee’s and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among garden machinery brands
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