How popular isECHO?
In September 2026, people searched for ECHO by name about 113,000 times worldwide, about the same as the previous year. These searches made up 5.6% of all global garden machinery brand searches, placing ECHO sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about garden machinery brands, ECHO did not appear in any of the answers.
ECHO is the sixth most searched of 9 competitors and not listed in any AI answer.
StihlShare of searches 31.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
RyobiShare of searches 19.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
HusqvarnaShare of searches 14.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 2nd
MilwaukeeShare of searches 10%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
ECHOShare of searches 5.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top garden machinery brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, ECHO did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Stihl1st
- Husqvarna2nd
- Ryobi3rd
Makita4th
Honda Power Equipment5th- Milwaukee–
DeWalt–- ECHO–
Greenworks–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ryobi4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Stihl3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Husqvarna2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Honda Power Equipment1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- ECHO0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Greenworks0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about garden machinery brands
4 answers
Asked ChatGPT
“Which garden machinery brand should I buy?”
Asked ChatGPT
“What are the best garden machinery brands?”
Asked ChatGPT
“What's the best garden machinery brand for a home garden?”
Searched Google, AI Overview
“garden power tools”
Searched Google, AI Overview
“lawn and garden equipment”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which garden machinery brands compete with ECHO?
Share of searches by month for Stihl, Ryobi, Husqvarna, Milwaukee, DeWalt, ECHO, Honda Power Equipment, Greenworks, Makita. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Ryobi | Husqvarna | Milwaukee | DeWalt | ECHO | Honda Power Equipment | Greenworks | Makita |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 35.5% | 16.9% | 14% | 10.5% | 5.3% | 6.1% | 4.7% | 4% | 3% |
| Nov 2025 | 34.8% | 19.6% | 12.3% | 12.3% | 4.6% | 6.3% | 3.6% | 3.8% | 2.7% |
| Dec 2025 | 36.8% | 16.9% | 13.5% | 12.1% | 5.5% | 6.3% | 3.2% | 2.9% | 2.9% |
| Jan 2026 | 38.7% | 14.6% | 15.7% | 9.6% | 4.6% | 6.5% | 4.4% | 2.6% | 3.3% |
| Feb 2026 | 37% | 13.7% | 14.4% | 8.6% | 5% | 7.1% | 7.1% | 3.6% | 3.4% |
| Mar 2026 | 30.2% | 16.4% | 17.2% | 8.7% | 5.8% | 5.9% | 7.4% | 4.5% | 3.8% |
| Apr 2026 | 30.2% | 19.3% | 15.2% | 9% | 5.7% | 5.2% | 7.2% | 5% | 3.3% |
| May 2026 | 27.6% | 20.1% | 14.4% | 9.9% | 5.9% | 4.8% | 7.5% | 6.3% | 3.4% |
| Jun 2026 | 29.2% | 20.9% | 13.8% | 9.9% | 6.3% | 4.9% | 6.6% | 5% | 3.5% |
| Jul 2026 | 27.3% | 22.3% | 15.1% | 9.2% | 6.2% | 5.4% | 6.4% | 5% | 3% |
| Aug 2026 | 29.9% | 19.9% | 14.8% | 9.7% | 6.1% | 5.6% | 6.3% | 4.9% | 3% |
| Sep 2026 | 31.8% | 19.6% | 14.3% | 10% | 5.8% | 5.6% | 5.4% | 4.4% | 3.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.8% | 304K | +2.5% | +1.8 points | |
| 2, held 2nd | 19.6% | 188K | -4.6% | -0.2 points | |
| 3, held 3rd | 14.3% | 137K | -6.5% | -0.5 points | |
| 4, held 4th | 10% | 95.8K | 0% | +0.3 points | |
| 5, moved from 6th to 5th | 5.8% | 55.3K | -8.1% | -0.3 pointsmoved from 6th to 5th | |
| 6, moved from 7th to 6th | 5.6% | 53.3K | -3.3% | 0 pointsmoved from 7th to 6th | |
| 7, moved from 5th to 7th | 5.4% | 51.8K | -17.3% | -0.9 pointsmoved from 5th to 7th | |
| 8, held 8th | 4.4% | 42.3K | -12.4% | -0.5 points | |
| 9, held 9th | 3.2% | 30.2K | +2% | +0.2 points |
1.
Stihl31.8%
Held 1st. 304K estimated branded searches, +2.5% vs prior month. Share +1.8 points.
2.
Ryobi19.6%
Held 2nd. 188K estimated branded searches, -4.6% vs prior month. Share -0.2 points.
14.3%
Held 3rd. 137K estimated branded searches, -6.5% vs prior month. Share -0.5 points.
10%
Held 4th. 95.8K estimated branded searches, 0% vs prior month. Share +0.3 points.
5.
DeWalt5.8%
Moved from 6th to 5th. 55.3K estimated branded searches, -8.1% vs prior month. Share -0.3 points.
6.
ECHO5.6%
Moved from 7th to 6th. 53.3K estimated branded searches, -3.3% vs prior month. Share 0 points.
5.4%
Moved from 5th to 7th. 51.8K estimated branded searches, -17.3% vs prior month. Share -0.9 points.
4.4%
Held 8th. 42.3K estimated branded searches, -12.4% vs prior month. Share -0.5 points.
9.
Makita3.2%
Held 9th. 30.2K estimated branded searches, +2% vs prior month. Share +0.2 points.
Stihl, Ryobi and 6 other brands sell other things too, so only their searches that name this product count here, like “stihl chainsaw”.
Compare popularity between ECHO and its closest rivals
Every comparison with ECHO
29 comparisons
- DeWalt vs ECHO
- ECHO vs Husqvarna
- ECHO vs Milwaukee
- ECHO vs Ryobi
- ECHO vs Stihl
- ECHO vs Honda Power Equipment
- ECHO vs Greenworks
- ECHO vs Makita
- Black+Decker vs ECHO
- ECHO vs WORX
- Craftsman vs ECHO
- Bosch vs ECHO
- ECHO vs Troy-Bilt
- B&G vs ECHO
- Birchmeier vs ECHO
- Chapin vs ECHO
- ECHO vs Field King
- ECHO vs Solo
- ECHO vs PetraTools
- ECHO vs Evolution
- ECHO vs Hilti
- ECHO vs iQ Power Tools
- Earthquake vs ECHO
- Cannon vs ECHO
- Archer vs ECHO
- Carlton vs ECHO
- ECHO vs Oregon
- ECHO vs Forester
- ECHO vs Toro
How has branded search demand for ECHO changed worldwide over the last 12 months?
4 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for ECHO worldwide held steady, from 109K to 113K.
- Across the 12 months ending September 2026, ECHO’s share of searches among garden machinery brands worldwide decreased from 6.1% to 5.6%.
- Across the 12 months ending September 2026, ECHO’s share of searches among garden machinery brands worldwide peaked at 7.1% in February 2026 and was lowest at 4.8% in May 2026.
- Across the 12 months ending September 2026, ECHO fell from 5th to 6th among garden machinery brands worldwide.
How did search popularity change for garden machinery brands worldwide in September 2026?
6 changes
In September 2026, Stihl gained share of searches among garden machinery brands worldwide, from 29.9% to 31.8%.
In September 2026, Honda Power Equipment lost share of searches among garden machinery brands worldwide, from 6.3% to 5.4%.
ECHO’s share of searches among garden machinery brands worldwide has gained ground for 3 months in a row, from 4.9% to 5.6% in September 2026.
DeWalt’s share of searches among garden machinery brands worldwide has lost ground for 3 months in a row, from 6.3% to 5.8% in September 2026.
Estimated monthly branded searches for Ryobi worldwide rose 22.8% over 12 measured months, from 153K to 188K in September 2026.
Estimated monthly branded searches for Greenworks worldwide rose 16.5% over 12 measured months, from 36.3K to 42.3K in September 2026.
How are ECHO’s branded searches counted?
22 search terms
Brandwave collects information about searches that people make online using ECHO’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- echo auger
- echo backpack blower
- echo backpack sprayer
- echo blower
- echo brush blade
- echo brush cutter
- echo brush cutter blade
- echo chainsaw
- echo chainsaw bar
- echo chainsaw chain
- echo concrete saw
- echo cut off saw
- echo earth auger
- echo edger
- echo grass trimmer
- echo lawn edger
- echo lawn mower
- echo leaf blower
- echo post hole digger
- echo power broom
- echo sprayer
- echo string trimmer
Do you work for ECHO? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does ECHO compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Garden machinery brands | 6th of 9 | 5.6% | Shown above |
| Chainsaw brands | 5th of 7 | 7.4% | Show ranking |
| Leaf blower brands | 2nd of 8 | 16.4% | Show ranking |
| Grass trimmer brands | 3rd of 9 | 14.3% | Show ranking |
| Lawn edger brands | 5th of 11 | 8.4% | Show ranking |
| Cut off saw brands | 9th of 9 | 1.2% | Show ranking |
| Brush cutter brands | 4th of 8 | 8% | Show ranking |
| Backpack sprayer brands | 8th of 11 | 4% | Show ranking |
| Earth auger brands | 6th of 8 | 2.8% | Show ranking |
| Chainsaw chain brands | 6th of 6 | 2.7% | Show ranking |
| Brush blade brands | 2nd of 5 | 14.8% | Show ranking |
| Chainsaw bars | 5th of 6 | 8.3% | Show ranking |
| Power broom brands | 2nd of 4 | 9% | Show ranking |
Is ECHO your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.