Brandwave

Earthquake vs ECHO:Which is more popular?

In September 2026, ECHO had more branded searches than Earthquake among earth auger brands worldwide. ECHO had about 14,800 branded searches, while Earthquake had 720. ECHO made up 0.35% of all earth auger brand searches we track, and Earthquake accounted for 0.02%. When we asked ChatGPT and Google AI Overviews about earth auger brands, Earthquake appeared in three of the five answers and ECHO in two. Earthquake was mentioned before ECHO in two out of three answers.

Among earth auger brands worldwide in September 2026

Who do people search for more?

ECHO, about 21 searches for every 1 for Earthquake

ECHO 14.8K searchesEarthquake 720 searches

Who does AI mention more?

Earthquake, mentioned in 3 of 5 answers, ECHO in 2

Earthquake in 3 of 5ECHO in 2 of 5

Who does AI recommend more?

Earthquake, named ahead of ECHO in 2 of 3 answers

Earthquake first in 2ECHO first in 1

Follow Earthquake vs ECHO and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top earth auger brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Earthquake was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. ECHO was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Earthquake was listed before ECHO in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Stihl1st
  2. Earthquake2nd
  3. Ryobi3rd
  4. ECHO4th
  5. Makita5th
  6. Husqvarna–
  7. DeWalt–
  8. Greenworks–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Stihl3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Earthquake3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ECHO2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about earth auger brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 20, 2026.

Is Earthquake or ECHO more popular in search?

This chart shows how often people search Google for Earthquake and ECHO by name. Each line represents a brand's share of searches for all eight earth auger brands we track, month by month, from English-language searches worldwide.

Earthquake and ECHO among earth auger brands worldwide, by month

Share of searches by month for ECHO, Earthquake. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaHusqvarnaStihlDeWaltRyobiGreenworksECHOEarthquake
Oct 202528.9%25.2%17%13.9%13.2%1.5%0.31%0.02%
Nov 202528.1%19.6%16.2%16.2%18.1%1.5%0.36%0.01%
Dec 202526.4%18.3%18.3%18.3%16.7%1.6%0.22%0.01%
Jan 202623.1%23.6%19.4%15.8%16.1%1.7%0.19%0.01%
Feb 202623.5%24.5%20.1%16.5%13.7%1.5%0.2%0.01%
Mar 202623.5%24.7%20.2%13.6%15.9%1.8%0.24%0.02%
Apr 202619.4%29.6%19.7%13.3%15.5%2.2%0.29%0.03%
May 202619.3%29.1%19.4%13.1%16.3%2.6%0.23%0.03%
Jun 202620.2%24.9%20.4%13.7%17.8%2.8%0.25%0.02%
Jul 202620.2%24.9%20.5%13.7%17.8%2.7%0.3%0.02%
Aug 202623%23.1%19%15.6%16.5%2.5%0.28%0.02%
Sep 202623.5%23.4%19.3%15.8%15.5%2.1%0.35%0.02%

How has the Earthquake and ECHO comparison changed over the last 12 months?

3 findings
  • ECHO was ahead of Earthquake in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Earthquake’s share of searches among earth auger brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 880 to 720.
  • Across the 12 months ending September 2026, ECHO’s share of searches among earth auger brands worldwide moved from 0.31% to 0.35%, and its estimated monthly branded searches held steady at 14.8K.

How did search popularity change for earth auger brands worldwide in September 2026?

1 change

  1. Estimated monthly branded searches for Earthquake worldwide fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Earthquake’s and ECHO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Earthquake

1 branded search term

  • earthquake auger

ECHO

1 branded search term

  • echo blower

How the Brand Demand Index is measured

Other head-to-heads among earth auger brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free