How popular isHusqvarna in search?

In September 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 15.4% over the last 12 months. Husqvarna holds 5.3% estimated Share of Search among earth Auger brands worldwide and is ranked 3rd of 7 competitors for search popularity. These are worldwide searches for English-language branded terms.

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Which earth Auger brands compete with Husqvarna?

Husqvarna against earth Auger brands worldwide, by month

Month	Honda	Hyundai	Husqvarna	Makita	DeWalt	Greenworks	ECHO
Oct 2025	53.3%	31.9%	5.6%	6%	2.9%	0.32%	0.06%
Nov 2025	51.9%	33%	4.7%	6.3%	3.6%	0.33%	0.08%
Dec 2025	56.3%	29.5%	4.2%	5.7%	4%	0.36%	0.05%
Jan 2026	55.1%	32.7%	4.6%	4.3%	2.9%	0.32%	0.04%
Feb 2026	57%	29.6%	5.1%	4.7%	3.3%	0.29%	0.04%
Mar 2026	54.1%	31.8%	5.9%	4.9%	2.9%	0.38%	0.05%
Apr 2026	56.9%	27.4%	7.8%	4.4%	3%	0.49%	0.07%
May 2026	56.7%	27.3%	7.9%	4.4%	3%	0.6%	0.05%
Jun 2026	56%	28.8%	6.7%	4.7%	3.2%	0.64%	0.06%
Jul 2026	57.4%	29.8%	5.6%	4%	2.7%	0.54%	0.06%
Aug 2026	57%	29.1%	5.4%	4.7%	3.2%	0.52%	0.06%
Sep 2026	56.6%	29.5%	5.3%	4.8%	3.2%	0.44%	0.07%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Honda	56.6%	11.8M	-1.8%	-0.4 points
2, held 2nd	Hyundai	29.5%	6.1M	0%	+0.3 points
3, held 3rd	Husqvarna	5.3%	1.1M	-1.9%	0 points
4, held 4th	Makita	4.8%	1M	+1.1%	+0.1 points
5, held 5th	DeWalt	3.2%	673K	0%	0 points
6, held 6th	Greenworks	0.44%	90.5K	-17.7%	-0.1 points
7, held 7th	ECHO	0.07%	14.8K	+22.3%	0 points

1.Honda
56.6%
Held 1st. 11.8M estimated branded searches, -1.8% vs prior month. Share -0.4 points.
2.Hyundai
29.5%
Held 2nd. 6.1M estimated branded searches, 0% vs prior month. Share +0.3 points.
3.Husqvarna
5.3%
Held 3rd. 1.1M estimated branded searches, -1.9% vs prior month. Share 0 points.
4.Makita
4.8%
Held 4th. 1M estimated branded searches, +1.1% vs prior month. Share +0.1 points.
5.DeWalt
3.2%
Held 5th. 673K estimated branded searches, 0% vs prior month. Share 0 points.
6.Greenworks
0.44%
Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.
7.ECHO
0.07%
Held 7th. 14.8K estimated branded searches, +22.3% vs prior month. Share 0 points.

Compare search popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

73 comparisons

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among earth Auger brands worldwide peaked at 7.9% in May 2026 and was lowest at 4.2% in December 2025.
Across the 12 months ending September 2026, Husqvarna rose from 4th to 3rd among earth Auger brands worldwide.

How did search popularity change for earth Auger brands worldwide in September 2026?

4 changes

Husqvarna’s estimated Share of Search among earth Auger brands worldwide has lost ground for 3 months in a row, from 6.7% to 5.3% in September 2026.
Estimated monthly branded searches for Greenworks worldwide rose 22.3% over 12 measured months, from 74K to 90.5K in September 2026.
Estimated monthly branded searches for Makita worldwide fell 28.5% over 12 measured months, from 1.4M to 1M in September 2026.
Estimated monthly branded searches for Hyundai worldwide fell 18.2% over 12 measured months, from 7.5M to 6.1M in September 2026.

Where does Husqvarna compete?

Husqvarna is ranked in 45 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Earth Auger brands	3rd of 7	5.3%	Shown above
Plate Compactor brands	4th of 7	6%	Show ranking
Tank Bag brands	6th of 8	6.3%	Show ranking
Hover Mower brands	3rd of 5	6.4%	Show ranking
Push Mower brands	3rd of 6	6.8%	Show ranking
Garden machinery brands	3rd of 6	7%	Show ranking
Riding lawn mower brands	2nd of 7	7%	Show ranking
String trimmer brands	3rd of 8	7.2%	Show ranking
Mower Cover brands	2nd of 5	7.3%	Show ranking
Lawn mower brands	3rd of 6	7.4%	Show ranking
Line Trimmer brands	3rd of 5	7.5%	Show ranking
Walk Behind Mower brands	2nd of 6	7.7%	Show ranking
Lawn Edger brands	2nd of 7	7.8%	Show ranking
Snow blower brands	2nd of 6	7.9%	Show ranking
Wacker Plate brands	2nd of 4	8.6%	Show ranking
Lawn Sweeper brands	2nd of 4	15.8%	Show ranking
Stone Saw brands	3rd of 6	19.2%	Show ranking
Grass Trimmer brands	3rd of 8	20.5%	Show ranking
Cut Off Saw brands	2nd of 8	23.7%	Show ranking
Power Broom brands	3rd of 5	25.7%	Show ranking
Hedge trimmer brands	2nd of 5	26.1%	Show ranking
Chainsaw bars	3rd of 6	26.2%	Show ranking
Leaf blowers	2nd of 6	26.4%	Show ranking
Chainsaw and outdoor power brands	2nd of 6	26.5%	Show ranking
Chainsaw chain brands	3rd of 6	26.6%	Show ranking
Chainsaw brands	2nd of 5	27.2%	Show ranking
Chainsaw safety gear brands	3rd of 6	29.6%	Show ranking
Lawn mower blade brands	2nd of 6	30.3%	Show ranking
Blade Balancer brands	2nd of 6	30.8%	Show ranking
Backpack Sprayer brands	2nd of 6	32.5%	Show ranking
Garden tool brands	1st of 6	33.5%	Show ranking
Robotic lawn mower brands	2nd of 7	34.6%	Show ranking
Mower Deck Parts brands	1st of 5	39.5%	Show ranking
Edger brands	2nd of 8	41.2%	Show ranking
Lawn tractor brands	1st of 4	45.5%	Show ranking
Asphalt Cutter brands	2nd of 4	45.7%	Show ranking
Mulching Blades brands	1st of 3	46%	Show ranking
Backpack blower brands	2nd of 3	49%	Show ranking
Brush Blade brands	2nd of 3	49%	Show ranking
Robot mowers	1st of 6	49.4%	Show ranking
Face Shield brands	1st of 8	54%	Show ranking
Bobbin Winder brands	1st of 6	59.6%	Show ranking
Embroidery machine brands	1st of 5	72.2%	Show ranking
Robot lawn mower brands	1st of 5	75.6%	Show ranking
Rear Tine Tiller brands	1st of 3	77.1%	Show ranking

How is Husqvarna measured?

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

automower
husqvarna

husqvarna automower
husqvarna lawn mower

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