Brandwave

How popular isHusqvarna in search?

In September 2026, there were an estimated 1.1M branded searches for Husqvarna worldwide which is down 15.4% over the last 12 months. Husqvarna holds 49% estimated Share of Search among brush Blade brands worldwide and is ranked 2nd of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Stihl50.4%
  2. Husqvarna49%
  3. ECHO0.65%
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Which brush Blade brands compete with Husqvarna?

Husqvarna against brush Blade brands worldwide, by month

Share of Search by month for Stihl, Husqvarna. The figures are in the table below the chart.

View monthly share of search table
MonthStihlHusqvarnaECHO
Oct 202546.4%53%0.6%
Nov 202552%47.2%0.81%
Dec 202555.6%43.9%0.5%
Jan 202650.5%49.1%0.38%
Feb 202649.8%49.9%0.38%
Mar 202649.1%50.5%0.44%
Apr 202644.9%54.7%0.46%
May 202643.5%56.1%0.38%
Jun 202649%50.6%0.43%
Jul 202650%49.5%0.52%
Aug 202650.6%48.9%0.52%
Sep 202650.4%49%0.65%

  1. 1.Stihl

    50.4%

    Held 1st. 1.1M estimated branded searches, -2.5% vs prior month. Share -0.2 points.

  2. 2.Husqvarna

    49%

    Held 2nd. 1.1M estimated branded searches, -1.9% vs prior month. Share +0.1 points.

  3. 3.ECHO

    0.65%

    Held 3rd. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.1 points.

Compare search popularity between Husqvarna and its closest rivals

Every comparison with Husqvarna

How has branded search demand for Husqvarna changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Husqvarna worldwide fell from 1.3M to 1.1M.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among brush Blade brands worldwide decreased from 53% to 49%.
  • Across the 12 months ending September 2026, Husqvarna’s estimated Share of Search among brush Blade brands worldwide peaked at 56.1% in May 2026 and was lowest at 43.9% in December 2025.
  • Across the 12 months ending September 2026, Husqvarna fell from 1st to 2nd among brush Blade brands worldwide.

How did search popularity change for brush Blade brands worldwide in September 2026?

  1. Estimated monthly branded searches for Husqvarna worldwide fell 15.4% over 12 measured months, from 1.3M to 1.1M in September 2026.

Where does Husqvarna compete?

Husqvarna is ranked in 35 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Push Mower brands3rd of 66.8%Show ranking
Garden machinery brands3rd of 67%Show ranking
Plate Compactor brands3rd of 67%Show ranking
Riding lawn mower brands2nd of 77%Show ranking
Lawn mower brands3rd of 67.4%Show ranking
Walk Behind Mower brands2nd of 57.7%Show ranking
Snow blower brands2nd of 67.9%Show ranking
Stone Saw brands3rd of 619.2%Show ranking
Grass Trimmer brands3rd of 820.5%Show ranking
Cut Off Saw brands2nd of 723.7%Show ranking
Hedge trimmer brands2nd of 526.1%Show ranking
Chainsaw bars3rd of 626.2%Show ranking
Leaf blowers2nd of 626.4%Show ranking
Chainsaw and outdoor power brands2nd of 626.5%Show ranking
Chainsaw chain brands3rd of 626.6%Show ranking
Chainsaw brands2nd of 527.2%Show ranking
Chainsaw safety gear brands3rd of 629.6%Show ranking
Lawn mower blade brands2nd of 630.3%Show ranking
Backpack Sprayer brands2nd of 632.5%Show ranking
Garden tool brands1st of 633.5%Show ranking
Robotic lawn mower brands2nd of 734.6%Show ranking
Earth Auger brands1st of 538.3%Show ranking
Power Broom brands2nd of 439.4%Show ranking
Lawn tractor brands1st of 445.5%Show ranking
Asphalt Cutter brands2nd of 445.7%Show ranking
Lawn Edger brands1st of 646%Show ranking
Edger brands2nd of 548.2%Show ranking
Backpack blower brands2nd of 349%Show ranking
Brush Blade brands2nd of 349%Shown above
Robot mowers1st of 649.4%Show ranking
Face Shield brands1st of 656%Show ranking
Embroidery machine brands1st of 572.2%Show ranking
Hover Mower brands1st of 374%Show ranking
Robot lawn mower brands1st of 575.6%Show ranking
Rear Tine Tiller brands1st of 377.1%Show ranking

How is Husqvarna measured?

Brandwave collects information about searches that people make online using Husqvarna’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

4 branded search terms

  • automower
  • husqvarna
  • husqvarna automower
  • husqvarna lawn mower

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How the Brand Demand Index is measured

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